Voice of the Customer
The feedback from social media comments: what customers are actually saying (questions, complaints, requests and why they pick rivals), turned into actions with owners. Its companion, Social Pulse, tracks the numbers.
Choose a market
7-Eleven
7-Eleven
7-Eleven
Comments = public replies read and tagged this week. Actions = recommended 7-Eleven moves with an owner. Posts = the posts whose comments we mined.
Where every action starts
Every action above traces back to public comments like this one, read across Instagram, Threads, TikTok, Facebook, Xiaohongshu and Reddit. Here is one, styled as it appears on Reddit.
A real public comment from the r/HongKong “7-Eleven or Circle K?” thread, styled as it appears on Reddit (July 2026). Click the card to open the thread on Reddit.
How it works
Where the data comes from
Public comments and replies on posts about the brands — across Instagram, Facebook, TikTok, Xiaohongshu, Threads and Reddit — captured alongside the posts each week.
How it's read
Comments are read and tagged (question, complaint, request, competitive), translated where needed, split by local vs mainland-visitor audience, and attributed to 7-Eleven or the rival.
What you get
An executive summary, recommended actions with owners, what's working (to amplify), your own report card, a boxed competitor watch, and verbatim quotes — each linked to its source.
Why it can be trusted (and its limits)
Every quote links to the original comment. It's genuine customer perception, not verified fact — a directional read from a curated sample, meant to surface signal and prompt checks, not to be acted on blindly.
Coverage and cadence
Weekly, a separate report per market, public comments only. Comments are captured fresh with the posts (they rot fast, so they're read close to when they're posted).