Social Pulse
The scoreboard for how 7-Eleven is seen on social media each week: reach, sentiment and share-of-voice vs its local rivals, channel by channel. Its companion, Voice of the Customer, reads what people say in the comments.
Choose a market
7-Eleven
7-Eleven
7-Eleven
SoV = share of voice (7-Eleven's portion of convenience-store posts vs the local rival). Positive = share of tagged posts with positive sentiment. Reach = combined audience of the sampled posts.
Where every number starts
Every score above is built from thousands of public posts like this one, across Instagram, TikTok, Threads, Facebook, Xiaohongshu, YouTube and Reddit. Here is one, styled as it appears on Instagram.
A real, current post, styled as it appears on Instagram (published July 2026); the post's own photo is not shown. Click the card to open it on Instagram.
How it works
Where the data comes from
Public social posts (Instagram, Facebook, TikTok, Xiaohongshu, Threads, YouTube, Reddit), with the platform mix tuned per market, tracking the anchor brand plus local competitors.
What it measures
Reach (summed engagement), sentiment, and share-of-voice vs the local rival — plus a per-channel scorecard splitting organic vs the brands' own (owned) posts.
How it's analyzed
Each post is tagged (observation, sentiment, chain, theme, audience, translation) and rolled up into KPIs, an exec brief, needs-attention, competitor moves and products.
Why it can be trusted
Every insight links to its source; numbers are computed, not estimated; owned accounts are separated from organic; coverage is transparent; and it stays honest about being a curated sample, not a scientific poll.
Coverage and cadence
Weekly, dated snapshots (so trends build over time), a separate report per market, public posts only.