Social Pulse
The read on how your stores are seen on social media: reach and the most viral posts vs your local rivals, what customers are saying in the comments, and the actions to take.
Choose a market
| Market | Latest | Reach | Posts | SoV | Positive | Status | |
|---|---|---|---|---|---|---|---|
| 7-ElevenHong Kong · vs Circle K | 14 Sep 2026 | — | — | — | — | On demand | → |
| 7-ElevenSingapore · vs Cheers | 14 Sep 2026 | — | — | — | — | On demand | → |
| 7-ElevenJapan · vs FamilyMart & Lawson | 8 Aug 2026 | — | — | — | — | On demand | → |
| WellcomeHong Kong · vs ParknShop | 14 Sep 2026 | — | — | — | — | On demand | → |
| ManningsHong Kong · vs Watsons | 13 Sep 2026 | — | — | — | — | On demand | → |
SoV = share of voice (your share of convenience-store posts vs the local rival). Positive = share of tagged posts with positive sentiment. Reach = total likes and reactions (plus Reddit upvotes) across the sampled posts; an engagement proxy, not impressions. Every market is refreshed on request rather than on a fixed daily schedule — the data pipeline stays ready, and each row shows the most recent pull.
Where every number starts
Every score above is built from thousands of public posts like this one, across Instagram, TikTok, Threads, Facebook, Xiaohongshu, YouTube and Reddit. Here is one, styled as it appears on Instagram.
How it works
Where the data comes from
Public social posts (Instagram, Facebook, TikTok, Xiaohongshu, Threads, YouTube, Reddit) and the public comments on them, with the platform mix tuned per market, tracking the anchor brand plus local competitors.
What it measures
Reach (summed engagement), sentiment, and share-of-voice vs the local rival, the most viral posts on each side, and what customers are saying in the comments.
How it's analyzed
Every post and comment is tagged (sentiment, chain, theme, audience, translation) and rolled up into KPIs, a one-line takeaway, the most viral posts, what customers are saying, and prioritised actions with owners.
Why it can be trusted
Every insight links to its source; numbers are computed, not estimated; owned accounts are separated from organic; coverage is transparent; and it stays honest about being a curated sample, not a scientific poll.
Coverage and cadence
Dated snapshots (so trends build over time), a separate report per market, public posts and comments only. Every market is refreshed on request rather than on a fixed daily schedule.