Executive summary
- WellcomeKorean cuisine momentum was Wellcome's biggest owned-content win of the day — Greek Day yogurt restock hit the day's highest engagement (534 on IG), riding the 280+ SKU '韓味解鎖' Korean campaign.
- ⚠ ReviewWellcomeA viral Threads thread (298 likes) asking why Vitasoy at Wellcome no longer shows 'Made in HK' exploded into a detailed exposé on production shifting to mainland China, drawing boycott calls.
- In the commentsTop reply (991 likes) claims Vitasoy's HK factory has shrunk to a single production line with mainland staff/management replacing HK workers — fueling distrust of the brand's HK heritage claims.
- ParknShopParknShop's 'SELECT' quality-guarantee campaign was undercut in the comments by recurring complaints that the app and website are down/inaccessible.
- In the commentsMultiple commenters ask when the PNS app/site will be fixed, some noting it's a repeat outage.
- ParknShopA shopper flagged an expired product at a Fusion store — the second such incident from the same location per the poster.
- WellcomeWellcome's owned foodpanda promo push ran standard cadence but with modest engagement (0-91), lacking a standout moment versus the organic yogurt/Korean buzz.
Earned vs owned reach
Of the 1.2k total reach today, 30% is the chains posting on their own channels and only 70% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 836 | 111 | 12% |
| ParknShop | 1 | 246 | 100% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Popular Greek Day yogurt is now available at Wellcome. #Wellcome #KoreanFood #GreekDayYogurt #NewSupermarketProduct”
人氣Greek Day乳酪惠康都有得賣😍 . #惠康 #韓國美食 #GreekDay乳酪 #超市新品
Popular Korean Greek Day yogurt now stocked at Wellcome, driving product-discovery buzz.
View post →“Is it true Vitasoy is no longer made in Hong Kong? Every time I go to Wellcome there's none marked 'Made in HK'.”
請問係咪維他奶已經無香港製造？行惠康次次都無made in HK
Local shopper questions why Vitasoy stocked at Wellcome is no longer labeled 'Made in HK', raising provenance concerns for a heritage local brand.
View post →“Sunday Wake-Up Day: 10% off packaged bread/cakes/UHT milk when spending $80+ on Wellcome's online store, valid 6/9/2026.”
【周日醒晨日】 星期日瞓到自然醒，想舒舒服服享受個 Good Morning？☀️🍞 上惠康網店買包裝麵包/蛋糕/常溫奶滿 $80，即享 9 折*！一次過買齊麵包同牛奶，無論係豐富嘅 Sunday Brunch 定係星期一嘅早餐，都可以輕鬆搞掂！快啲用惠康 APP 掃貨，送埋上門等你可以留喺屋企過個 …
Owned post driving basket-building via bundled bread+milk discount on Wellcome's e-shop for weekend brunch occasions.
View post →“Sunday morning promo: 10% off bread/cake/longlife milk when spending $80+ at Market Place Online Shop, valid 6/9/2026, via Wellcome app with delivery.”
【周日醒晨日】 星期日瞓到自然醒，想舒舒服服享受個 Good Morning？☀️🍞 上Market Place網店買包裝麵包/蛋糕/常溫奶滿 $80，即享 9 折*！一次過買齊麵包同牛奶，無論係豐富嘅 Sunday Brunch 定係星期一嘅早餐，都可以輕鬆搞掂！快啲用惠康 APP 掃貨，送埋上門 …
Owned promo post driving online shop traffic with 10% off bundle deal for bread, cake and milk.
View post →“Lifestyle article: To ride the global Korean food wave, Wellcome runs a 'Korean Flavor Unlock' promotion (until Sept 17) featuring 280+ Korean-imported and trending items, including kimchi, frozen tofu, Korean sauces (bulgogi, ssamjang, BBQ marinade), Greek Day yogurt cups (original, yuzu, pistachio …”
【生活品味】為響應全球韓食熱潮，惠康由即日起至9月17日推出限時「韓味解鎖」推廣活動，精選逾280款韓國直送及當地爆紅的話題美食，為大眾直送最正宗的韓食風味。 是次韓食巡禮特別呈獻各款正宗「韓式泡菜」及「冷凍豆腐」，並引入多款人氣醬汁如「牛肉醬」、「四季包飯醬」及「韓式惹味烤肉醬」，讓大家輕鬆炮製地 …
Media coverage of Wellcome's large-scale Korean food campaign (280+ SKUs) highlights strong seasonal promo push around Korean cuisine trend.
View post →“Wellcome x foodpanda weekly picks: 10% off orders over $360 with code WELL10, 3x yuu points, free delivery over $350.”
【⚡惠康 x foodpanda 每週精選優惠🐼】 惠康 x foodpanda 本週精選著數！ 日常雜貨夠抵夠齊，最快45分鐘送到！ 🔥 第1️⃣賞：買滿$360輸入優惠碼【WELL10】可享全單9折^ 第2️⃣賞：上foodpanda惠康掃貨即賺3x yuu分* 第3️⃣賞：買滿$350即享免運 …
Deals-aggregator amplifies Wellcome's foodpanda tie-up (10% off, yuu points, free delivery), extending promo reach to price-sensitive local shoppers.
View post →“This week's Best Value picks: SELECT tiger prawns $38/box; Wan Chai Ferry dumplings 3 packs for $45; Kronenbourg 1664 beer $80/2 packs plus free instant noodle cups, until 10/9/2026.”
【佳抵買🔥今期精選優惠】 今期佳抵買集結多款人氣食品及日常補給，無論想為屋企補貨、準備早餐、宵夜定週末聚會，今次都幫你一次過準備好！💛 📌 精選優惠： 🦐 SELECT佳之選 急凍大虎蝦(ASC) 300克 $38/盒* 🥟 灣仔碼頭 雲吞/多菜多益水餃 8-15隻裝 $45/3包，平均$15/包* …
Owned weekly value promo covering frozen seafood, dumplings and beer with bundled noodle gift, supporting basket-size growth.
View post →“Healthy Picks: Greek 0% fat yogurt $20/cup; UHT milk buy 2 get 1 free; SELECT no-salt mixed nuts $29.9/pack, until 10/9/2026.”
【健康佳選💚百佳有營選擇】 今次為大家精選多款健康之選，由高鈣奶類、低脂乳酪到含膳食纖維嘅果仁通通都有，為自己同家人食得均衡啲、健康啲🥛🥣！ 📌 精選優惠： 🥣 Mevgal 希臘0%脂肪乳酪 150克 $20/杯* 🥛 全線子母常溫奶類飲品買2送1* 🥜 SELECT佳之選 無添加鹽精選雜錦果仁 …
Owned 'healthy choices' campaign highlighting low-fat/high-calcium/high-fiber products, aligning with wellness-focused shopper trend.
View post →“Every product under SELECT has passed strict quality checks meeting international standards - 'Choosing SELECT is smart'.”
【優質貨優質，保證有保證～】 請SELECT嚴格檢定的商品……我全都有✅！ SELECT升級品質檢測，樣樣佳品都揀過check過，全都通過嚴格檢定🔍，全都符合國際標準同品質要求，等你一揀就揀到品質保證而且價格超值嘅佳品~ 揀SELECT就是叻👍🏻！ ==================== 環球美食 …
Owned IG post reinforcing SELECT private-label quality-assurance messaging to build trust in own-brand range.
View post →“Mid-Autumn reunion essentials: 10% off festive poon choi/roast suckling pig; buy peanut oil get free noodles/beans/soy sauce; buy abalone get free noodles; various GWP deals on rice, soup, soy sauce.”
【🌕團圓必備🍳】 一年容易又中秋🌕 #PNS網購 幫手搜羅不同優惠🥰幫大家準備一餐豐富嘅中秋團圓飯❤️一於買齊返去同親朋好友共享中秋喜悅啦>> 買精選節慶盆菜/乳豬✨即享9折 https://bit.ly/4xb4W7Y 買刀嘜金裝臻品健康油酸濃香花生油900毫升3支裝✨送超力炒米粉 280克➕亨氏 …
Owned seasonal campaign pushing festive reunion-dinner bundles (poon choi, roast pig, oil, abalone) with tiered gift-with-purchase offers ahead of Mid-Autumn.
View post →“Pet Lovers Deal: 10% off all cat dry food $100+; buy pet food/supplies $120+ get free laundry beads; Mon Petit cat wet food 10 cans for $55.”
🛒🐾🔥【毛孩佳愛｜買滿有賞】🔥🐾🛒 為毛孩入貨都要識揀時機😉 買得多、送得多，主子開心你又慳得精明💥 ✨ 毛孩精選優惠 🐱全線貓乾糧*買滿$100👉9折 🐾買寵物食品/用品#滿$120👉送亮麗專業抗菌洗衣珠20粒裝 (價值$49) 😻Mon Petit至尊貓濕糧85克（各款）👉 $55/10罐💰 平 …
Owned pet-category promo (10% off cat food, GWP on pet purchases) targeting pet-owner segment with cross-sell incentives.
View post →What customers are saying
Act on this
A Threads question about missing 'Made in HK' labels on Vitasoy at Wellcome (298 likes) triggered a long, highly-engaged thread (991-like top reply) alleging Vitasoy's HK production has shrunk to one line with mainland staff replacing HK workers. Multiple commenters say they've switched brands or are boycotting, directly touching heritage/trust sensitivities for a stocked SKU.
▸ Top comment (991 likes) details the alleged production shift; dozens of follow-up comments debate sourcing and several vow to stop buying Vitasoy at Wellcome.
因為維他奶已經差唔多搬曬去大陸生產,以前有兩層樓生產盒裝飲品,現在已慢慢只剩一層,香港員工出肥雞餐叫人走,請咗好多外勞,廠長變咗大陸人,市場包裝變咗大陸人,工程部變咗大陸人. 就來只淨低一層,同埋屋型線係香港生產（即係蜂蜜綠茶盒仔裝嗰啲）. 以前屯門維他奶做咗十年的人路過
“Vitasoy production has largely moved to mainland China — down to one factory floor from two, with HK staff let go via severance and mainland nationals now heading production, packaging, and engineering; only small-carton line (e.g. honey green tea) still made in HK.”
Wellcome@hohoharry · Threads · ♥ 991 · source
What's working
Despite the Vitasoy controversy, pockets of genuine brand affection and engaged, detail-oriented customers show real relationship equity to build on.
WellcomeVitasoy still carries deep nostalgic goodwill among HK shoppers
Even amid criticism, some commenters defend the brand as part of HK identity.
维他奶係港人回憶。。。pk
“Vitasoy is a Hong Kong people's memory... come on.”
Wellcome@fungjun777 · Threads · ♥ 0 · source
WellcomeCustomers are highly engaged label-readers, not passive shoppers
Shoppers actively cross-check origin labels in-store, indicating strong attention to Wellcome's shelf details.
有MIHK, 都有MIC, 每次睇清楚才買，真係吾同味道。
“There's both Made-in-HK and Made-in-China stock — I check carefully every time before buying, the taste really differs.”
Wellcome@clarissimatic · Threads · ♥ 0 · source
Report Card: gripes & requests
Top customer asks center on sourcing transparency for Wellcome, plus digital reliability and freshness checks flagged at rival ParknShop.
WellcomeDemand for clear, verifiable 'Made in HK' labeling
Long thread debating which Vitasoy SKUs are still HK-made, with customers wanting clearer on-shelf distinction.
早幾年已經發現250轉左c國造，味道唔同 2年前375都仲係屯門廠造，宜家唔知仲係唔係
“A few years ago I noticed the 250ml pack switched to China production and tasted different; two years ago the 375ml was still made in Tuen Mun — not sure now.”
Wellcome@vanclover · Threads · ♥ 0 · source
惠康買維他檸茶都係得prc,百佳就有屯門造
“At Wellcome, Vitasoy lemon tea is only PRC-made; ParknShop still has Tuen Mun-made stock.”
Wellcome@timelessw728 · Threads · ♥ 0 · source
ParknShopParknShop app/website reliability requests
Customers repeatedly ask when the digital channel will be fixed or for promo extensions as compensation.
幾時整返好個app同網站？？
“When will you fix the app and website?”
ParknShop@Fandy Cheng · Facebook · ♥ 0 · source
咁唔該你將今日嘅優惠延長到聽日或者整返個網站之後再繼續啦
“Please extend today's offer to tomorrow, or just fix the website and keep it running.”
ParknShop@William Shw · Facebook · ♥ 0 · source
ParknShopFreshness/date-check vigilance requested at ParknShop Fusion stores
Repeat expired-product sighting at the same store location.
買嘢真係要睇清楚日期 已經唔係第一次 上次男朋友買完返嚟先發現過期 今次又係咁 又係同一間fusion
“Check dates carefully when shopping — this is the second time we've found an expired item at the same Fusion store.”
ParknShop@kiuqq033 · Threads · ♥ 1 · source
ParknShopParknShop app/website recurring downtime
Under a promotional 'SELECT' quality post, multiple commenters report the ParknShop app and website are inaccessible, undermining the campaign's message and pushing customers to ask for fixes or promo-code extensions as compensation.
▸ Four separate commenters on the same post report access failures or ask when the app/site will be fixed.
你地個PNS網站去不到, 是不是又壞了?
“Your PNS website isn't loading — is it broken again?”
ParknShop@ManMan Ai · Facebook · ♥ 1 · source
ParknShopRepeat expired-product complaint at Fusion store
A customer reports finding an expired product at a Fusion store, noting this is not the first time — her partner previously found an expired item at the same branch.
▸ Single comment but flags a repeat pattern at one specific store location.
買嘢真係要睇清楚日期 已經唔係第一次 上次男朋友買完返嚟先發現過期 今次又係咁 又係同一間fusion
“You really need to check dates carefully when shopping — this isn't the first time; my boyfriend once found an expired item after buying, and now it's happened again at the same Fusion store.”
ParknShop@kiuqq033 · Threads · ♥ 1 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
請問係咪維他奶已經無香港製造？行惠康次次都無made in HK
“Is it true Vitasoy is no longer made in Hong Kong? Every time I buy at Wellcome there's no 'Made in HK' label.”
Wellcome@xp.powerwolf · Threads · ♥ 298 neutral · source
因為維他奶已經差唔多搬曬去大陸生產,以前有兩層樓生產盒裝飲品,現在已慢慢只剩一層,香港員工出肥雞餐叫人走,請咗好多外勞,廠長變咗大陸人,市場包裝變咗大陸人,工程部變咗大陸人. 就來只淨低一層,同埋屋型線係香港生產（即係蜂蜜綠茶盒仔裝嗰啲）. 以前屯門維他奶做咗十年的人路過
“Vitasoy production has largely moved to mainland China — HK staff let go, mainland nationals now run production, packaging and engineering; only a small-carton line remains HK-made.”
Wellcome@hohoharry · Threads · ♥ 991 negative · source
維他奶歧視我哋香港人，應該杯葛佢所有產品，話之佢喺邊度製造
“Vitasoy is discriminating against Hong Kong people — we should boycott all their products regardless of where they're made.”
Wellcome@ba_2_plus · Threads · ♥ 1 negative · source
维他奶係港人回憶。。。pk
“Vitasoy is a Hong Kong people's memory... come on.”
Wellcome@fungjun777 · Threads · ♥ 0 positive · source
你地個PNS網站去不到, 是不是又壞了?
“Your PNS website isn't loading — is it broken again?”
ParknShop@ManMan Ai · Facebook · ♥ 1 negative · source
買嘢真係要睇清楚日期 已經唔係第一次 上次男朋友買完返嚟先發現過期 今次又係咁 又係同一間fusion
“Check dates carefully when shopping — this is the second time we've found an expired item at the same Fusion store.”
ParknShop@kiuqq033 · Threads · ♥ 1 negative · source