Executive summary
- ⚠ ReviewWellcomeWellcome's fresh-veg campaign resonates, but customer service leaves shoppers hanging
- In the commentsA repeated public question about chicken stock at an Eastern District store went unanswered twice ('read but no reply')
- ParknShopParknShop's yuu/易賞錢 loyalty coupon post exploded to 530 engagements, dwarfing anything Wellcome posted
- In the commentsBut top comments call the September discount too small and accuse ParknShop of hiking prices before applying it
- ⚠ ReviewOtherThe Garden 嘉頓 blind-box promo is a hit, but stock is running dry across both convenience and supermarket banners
- In the commentsShoppers describe circling multiple 7-Eleven/OK/ParknShop/Wellcome branches before finally finding boxes
- ParknShopParknShop's self-checkout demagnetization step is confusing shoppers and slowing checkout
- In the commentsOne customer says staff couldn't clearly explain which items still need demagnetizing after paying
- ParknShopParknShop's coordinated import/premium push (NZ TASTE festival, SELECT relaunch, Japanese fruit) is landing well organically
- In the commentsComments on the NZ TASTE post are positive and hashtag-driven, in contrast to Wellcome's routine BOGO staples
- ParknShopA nostalgic mini shopping-trolley photo pulled outsized organic love (40 likes) - a merch opportunity
Earned vs owned reach
Of the 949 total reach today, 93% is the chains posting on their own channels and only 7% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 7%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 22 | 174 | 89% |
| ParknShop | 46 | 707 | 94% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Wellcome: 'Oh! Got Vegetables' - a hero's daring journey through lettuce waves, cabbage sirens and mushroom caves to find the freshest vegetables for dinner. Wellcome's Daily Fresh vegetables now in-store and online.”
【噢！得菜】 戰役後英雄為咗回家與至愛共晉晚餐，踏上驚險航程⛵。佢率領船隊勇闖生菜怒海🌊、抵禦紫椰菜海妖嘅歌聲誘惑🧜♀️、深入巨型雞髀菇洞穴，甚至喺重重考驗下拉開翠綠露筍神弓⋯⋯只為尋回餐桌上最純粹嘅鮮味✨。 惠康每日新鮮 盛大上映🥦！ 新鮮又爽脆鮮甜，無論今晚想滾個靚湯🍲、炒個小菜定整碗沙律🥗， …
Owned creative campaign personifying vegetables (lettuce, cabbage, mushroom, asparagus) to promote Wellcome's daily fresh produce assortment.
View post →“Every Tuesday, Wellcome's online store offers 10% off selected fitness/health products, ready-to-drink soups, and adult milk powder when spending HK$80+, via the Wellcome app.”
【周二養生日】 星期二嚟惠康網店買指定塑身保健產品/即飲湯/成人奶粉滿$80，即可享9折*！ 快啲用惠康APP掃貨，將優惠同健康帶晒返屋企！ 精選產品： 💪🏻Body Attack雲呢拿/朱古力味蛋白奶昔500毫升 - 折實價$37.8支 💪🏻Body Attack純一水肌酸300克 - 折實價$1 …
Wellcome drives app-based shopping via a recurring Tuesday wellness discount bundling protein, soup and milk powder items.
View post →“Wellcome promotes fresh vegetables with a whimsical hero's-journey story (lettuce, purple cabbage, mushrooms, asparagus), highlighting freshness for soups, stir-fries or salads, available in-store or online.”
【噢！得菜】 戰役後英雄為咗回家與至愛共晉晚餐，踏上驚險航程⛵。佢率領船隊勇闖生菜怒海🌊、抵禦紫椰菜海妖嘅歌聲誘惑🧜♀️、深入巨型雞髀菇洞穴，甚至喺重重考驗下拉開翠綠露筍神弓⋯⋯只為尋回餐桌上最純粹嘅鮮味✨。 惠康每日新鮮 盛大上映🥦！ 新鮮又爽脆鮮甜，無論今晚想滾個靚湯🍲、炒個小菜定整碗沙律🥗， …
Wellcome uses a playful 'hero's journey' narrative to spotlight fresh vegetable selection, reinforcing its freshness positioning.
View post →“Wellcome: Sei Hoi fish balls / fried fish balls / fish sticks / Shunde-style fish tofu / fish roll spring rolls / hawker-style egg cakes / jumbo fish balls, 145-170g, Buy 1 Get 1, avg $10/item.”
四海 魚蛋/炸魚蛋/炸魚條/順德風味魚腐/魚肉春卷/港式排檔餅蛋/港式珍寶魚蛋 145-170克 買1送1，平均$10/件
Owned promo post for buy-1-get-1 deal on fish ball/fish roll range, driving value perception on staple frozen items.
View post →“Wellcome: Fresh Kitchen chicken fillet/skinless chicken thigh/drumstick wings, 1.5lb, special price $60 for 2 packs.”
鮮家煮意 雞柳/去皮雞上髀/雞翼槌 1.5磅 優惠價$60/2件
Owned promo post on discounted fresh chicken cuts, standard value-driven poultry deal.
View post →“Wellcome: Sunrise Bay frozen South American white shrimp, 170g, special price $50 for 3 packs.”
Sunrise Bay 急凍南美白蝦仁 170克 優惠價$50/3包
Owned promo post on discounted frozen South American white shrimp, routine value seafood deal.
View post →“PARKnSHOP's September loyalty promotions via the yuu app: in-store coupons ($10–$18 off), online delivery discounts (up to 8% off with promo codes), and pickup/delivery service discounts.”
【📣9月會員優惠賞不停🎉激賞門市$18電子優惠券🥳】 快啲打開📱易賞錢App入面嘅電子優惠券嚟掃貨啦！ 即睇9月份精選優惠 : 門市🛍️ 💙買滿$138包括1件SELECT佳之選產品即減$10 💙買滿$150即減$8 網購送貨📦 💙買網購送貨訂單滿$600並輸入優惠碼「SEPHD9」享92折（最高可 …
ParknShop drives loyalty-app engagement with a September member coupon bundle spanning in-store, delivery and pickup channels.
View post →“ParknShop: Enjoying a solo dinner and binge-watching night in - pick up SELECT chips, GS Retail popcorn, and ARIH Korean spicy cream instant noodles at ParknShop or PNS online for your cozy night in.”
【一人晚餐 一人煲劇 我會習慣~ 】 一個人嘅晚上，都可以有好多節目㗎！✨ 自己喺屋企嘅 Me Time 先係主菜～換套最舒服嘅睡衣，開套大熱神劇，再拆包最惹味嘅零食。就算一個人，都一樣可以食住睇、睇住食，享受呢份「滿足口痕」嘅快樂～🍿 ⭐ SELECT 薯片- 原味 ⭐ GS RETAIL YOU …
Owned lifestyle post positions ParknShop as go-to for 'me-time' snacking occasions, targeting solo-dining/binge-watching consumers.
View post →“Is this mini supermarket cart toy too cute? Finally fulfilled my childhood dream of pushing a 'ParknShop cart' around.”
呢架迷你超市車會唔會太qq😭 終於實現細細個可以周圍推「百佳車」嘅願望了□□
Nostalgic, affectionate reaction to a toy shopping cart resembling ParknShop's iconic trolley, showing residual brand affinity and childhood nostalgia value.
View post →“Spend HK$200+ in-store at PARKnSHOP using BoC Pay+ to get a HK$20 e-coupon discount, plus a HK$50 welcome bonus for new BoC Pay+ users.”
【用BoC Pay+ 去百佳購物💰滿HK$200領券即減HK$20】 😍精明購物💡又有著數✨由即日起至2026年9月30日，BoC Pay+ 用戶只需掃描QR Code領取電子優惠券，喺百佳超級市場及旗下超市品牌買滿HK$200，即減HK$20，買餸、入貨、掃日用品都慳到💨💨！即刻打開BoC Pay …
ParknShop ties an in-store discount to BoC Pay+ e-wallet adoption, using a $20-off-$200 offer to drive digital payment uptake.
View post →“ParknShop: Exclusive 'Taste of New Zealand' mini-market at TASTE Festival Walk (Aug 28-Sep 6), 25+ NZ brands, 300+ products, tastings and games; spend $280+ get $80 off (plus free shipping online with code NZLAND26), spend $500+ get a gift set worth $485, valid through Sep 24.”
【 🇳🇿 又一城 TASTE 獨家限定 -- 味遊新西蘭迷你市集 🛒】 跟住條片一齊行轉味遊新西蘭迷你市集！👀✨ 由 8月28日至9月6日，又一城 TASTE 特設期間限定「新西蘭迷你市集」，現場有主題展位、互動遊戲、產品示範及免費試食😋，等大家邊行邊試，親身感受新西蘭嘅天然好滋味！ 🕚 時間：上午 …
Owned promo detailing the NZ mini-market event and spend-based discounts/gifts, aiming to drive footfall and basket size via imported specialty goods.
View post →What customers are saying
Act on this
A shopper twice publicly asked whether a specific Eastern District store still carries fresh/麻皇雞 chicken and got no reply - an unaddressed CS gap that undercuts Wellcome's freshness messaging.
▸ Same complaint posted under two separate Wellcome posts (fresh-veg campaign and Tuesday wellness promo) with zero visible response.
唔知點解問東區那分店仲有新鮮雞或麻皇雞買，可以一直已讀不回
“Not sure why the Eastern District branch is ignoring my question about whether they still have fresh or 麻皇雞 chicken - message read but no reply.”
Wellcome@Kimmy Chan · Facebook · ♥ 0 · source
The Garden 嘉頓 collectible tie-in is driving genuine excitement, but fans report checking multiple 7-Eleven/OK/ParknShop/Wellcome branches before finding stock, risking frustration overtaking the fun during a high-interest campaign.
▸ Shoppers describe circling a 'radius of miles' across two districts before finding available boxes.
謝謝～我便利店同百佳都搵唔到🥺
“Thanks - couldn't find it at the convenience store or ParknShop either.”
ParknShop@helennnn_ng · Threads · ♥ 0 · source
What's working
Bright spots worth amplifying despite a noisy comments section.
WellcomeGarden blind-box hunt turns into a shareable win when fans finally score their favorites at Wellcome
A shopper documents checking multiple branches before finally finding stock at a Wellcome store, ending in a joyful haul.
隔個星期二 1/9，嘉頓盲盒第3回 直到今日收工先得閒再去買嘉頓 笑死，無論返工嗰度 ＆ 屋企附近商場，2個區方圓百里嘅 7仔/ ok/ 百佳/ 惠康都話已經換晒，咁去到區內最後一間惠康... 終於有🥹😭😭😭 決定一炮換4盒 （收銀姐姐一嘢拎咗10盒埋位，間鋪仲有6盒/更多？ 剛好買夠$80可以抽4盒，好fun買晒鍾意嘅餅... 結果孖裝蛋糕真係好鍾意我。 中第3盒孖糕🤣🤣🤣🤣（上次盒留咗同人交換 好開心抽到紅方包🥹今次有pack孖糕自keep 圖2係多咗嘅 MVP孖裝蛋糕+ 單片方包 反而卷蛋+黑麥餅未有🤣🤣🤣
“After checking every 7-Eleven/OK/ParknShop/Wellcome in a wide radius, finally found stock at the last Wellcome branch - bought 4 boxes and loved getting my favorite twin cake pack.”
Wellcome@butterpearson_art · Threads · ♥ 0 · source
ParknShopNostalgic mini ParknShop trolley sparks strong organic love
A cute mini-cart photo pulled 40 likes with users saying it fulfilled a childhood wish, far above typical organic post engagement.
呢架迷你超市車會唔會太qq😭 終於實現細細個可以周圍推「百佳車」嘅願望了▓▓
“Isn't this mini supermarket cart just too cute - finally fulfilling my childhood dream of pushing around a 'ParknShop cart'.”
ParknShop@she.c0m · Threads · ♥ 40 · source
ParknShopNZ TASTE import festival draws positive social buzz
Comments on the New Zealand food festival post are upbeat and hashtag-driven, reinforcing the premium/import positioning.
Good wor
“Good wor”
ParknShop@visual.asone · Instagram · ♥ 1 · source
Report Card: what shoppers are asking, flagging & comparing
Beyond the campaigns, shoppers are probing stock availability, promo mechanics and cross-banner price comparisons.
WellcomeStock inquiries going unanswered on social
Same unanswered chicken-stock question posted twice under different Wellcome campaign posts.
唔知點解問東區那分店仲有新鮮雞或麻皇雞買，可以一直已讀不回
“Not sure why the Eastern District branch is ignoring my question about whether they still have fresh or 麻皇雞 chicken - message read but no reply.”
Wellcome@Kimmy Chan · Facebook · ♥ 0 · source
WellcomeWellcome seen as a reliable fallback when other banners are out of stock
A shopper thanks another for the tip after failing to find a promo item at a convenience store or ParknShop, implying Wellcome came through.
謝謝～我便利店同百佳都搵唔到🥺
“Thanks - couldn't find it at the convenience store or ParknShop either.”
Wellcome@helennnn_ng · Threads · ♥ 0 · source
WellcomeShoppers actively price-compare milk/staples across Wellcome, ParknShop and convenience banners
A commenter notes 7-Eleven, ParknShop and Wellcome all sit around $24 for milk, cheaper than premium chains like Market Place or Fusion.
阿叔長年買奶，7仔、百佳、惠康應該係24。fusion、market place比較貴，有可能30。街市小店就會更便。
“For milk, 7-Eleven, ParknShop and Wellcome are usually around $24; Fusion/Market Place are pricier, maybe $30; wet-market shops are cheapest.”
ParknShop@gmhi163 · Threads · ♥ 0 · source
ParknShop's yuu coupon post was the day's biggest viral story (530 engagements), but its top comments are complaints that the discount is too small and that prices were hiked before the 'discount' - reach and reach and sentiment are pulling in opposite directions. See the post →
ParknShopSelf-checkout demagnetization step confuses and slows shoppers
A customer describes triggering the security alarm after self-checkout, with staff unable to clearly explain which items still need manual demagnetizing, forcing item-by-item guesswork.
▸ Detailed complaint: a sauce bottle set off the exit alarm post-checkout; staff simply named the item without explaining the process.
今早去百佳買嘢，用自助付款，職員企起我隔離睇住我scan 曬貨品比錢，然後我將貨品放落環保袋時，聽到門口防盜有響，個職員問伯伯咩嚟？個伯伯比架手推車比職員睇，原來係支蠔油，職員話未消磁，伯伯問係唔係以後都係咁，買完野要去消磁，職員話係！ 😅 之後輪到我出門口有響，個職員問我咩嚟？ 我答 你睇住我scan ，你答我係咩嚟？ 個職員話，哦！無花果！ 想問吓依家係咩玩法？ 係咪每一位客人喺自助付款之後要自己去消磁？咁樣好浪費時間我點知邊一件貨品需要消磁係咪要逐件逐件去試？要求答覆。
“This morning at ParknShop, after self-checkout, the security alarm rang - staff couldn't clearly explain which items still needed demagnetizing, wasting time testing item by item.”
ParknShop@Mandy Hui · Facebook · ♥ 0 · source
ParknShopSeptember coupon promo seen as weak value; pricing-integrity questioned
Multiple commenters call the new coupon/September discounts too small ('not even 10% off') and one shopper alleges ParknShop raised prices before applying the discount - a pricing-trust risk that could offset the campaign's strong reach.
▸ '九折都冇...折扣太少啦' and 'ParknShop has raised prices on many items these past few days, then run a discount.'
百佳這幾天把很多貨品價格抬高不少，然後搞折。
“ParknShop has raised prices on many items these past few days, then run a 'discount' on them.”
ParknShop@Sharon Cheung · Facebook · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
九折都冇…….折扣太少啦
“Not even a 10% discount... the discount is too small.”
ParknShop@Mayreen Mak · Facebook · ♥ 1 negative · source
今早去百佳買嘢，用自助付款，職員企起我隔離睇住我scan 曬貨品比錢，然後我將貨品放落環保袋時，聽到門口防盜有響，個職員問伯伯咩嚟？個伯伯比架手推車比職員睇，原來係支蠔油，職員話未消磁，伯伯問係唔係以後都係咁，買完野要去消磁，職員話係！ 😅 之後輪到我出門口有響，個職員問我咩嚟？ 我答 你睇住我scan ，你答我係咩嚟？ 個職員話，哦！無花果！ 想問吓依家係咩玩法？ 係咪每一位客人喺自助付款之後要自己去消磁？咁樣好浪費時間我點知邊一件貨品需要消磁係咪要逐件逐件去試？要求答覆。
“This morning at ParknShop, after self-checkout, the alarm rang - staff couldn't clearly explain which items needed demagnetizing, wasting my time testing item by item.”
ParknShop@Mandy Hui · Facebook · ♥ 0 negative · source
唔知點解問東區那分店仲有新鮮雞或麻皇雞買，可以一直已讀不回
“Not sure why the Eastern District branch is ignoring my question about whether they still have fresh or 麻皇雞 chicken - message read but no reply.”
Wellcome@Kimmy Chan · Facebook · ♥ 0 negative · source
隔個星期二 1/9，嘉頓盲盒第3回 直到今日收工先得閒再去買嘉頓 笑死，無論返工嗰度 ＆ 屋企附近商場，2個區方圓百里嘅 7仔/ ok/ 百佳/ 惠康都話已經換晒，咁去到區內最後一間惠康... 終於有🥹😭😭😭 決定一炮換4盒 （收銀姐姐一嘢拎咗10盒埋位，間鋪仲有6盒/更多？ 剛好買夠$80可以抽4盒，好fun買晒鍾意嘅餅... 結果孖裝蛋糕真係好鍾意我。 中第3盒孖糕🤣🤣🤣🤣（上次盒留咗同人交換 好開心抽到紅方包🥹今次有pack孖糕自keep 圖2係多咗嘅 MVP孖裝蛋糕+ 單片方包 反而卷蛋+黑麥餅未有🤣🤣🤣
“After checking every 7-Eleven/OK/ParknShop/Wellcome in a wide radius, finally found stock at the last Wellcome branch - bought 4 boxes and loved getting my favorite twin cake pack.”
Wellcome@butterpearson_art · Threads · ♥ 0 positive · source
Good wor
“Good wor”
ParknShop@visual.asone · Instagram · ♥ 1 positive · source