Executive summary
- WellcomeBossprawn's Wellcome listing post is the day's single most-viral story (230 engagement) — a strong local-brand goodwill signal for Wellcome's shelf space.
- In the commentsFans flag a missing 西貢 branch and ask for smaller multi-packs instead of one big bag.
- WellcomeThe yuu App points-stacking hack (5x$100 spend = 6,000 points) went viral at 117 engagement, proof the loyalty program is a genuine organic driver.
- ⚠ ReviewWellcomeCustomer-service DMs are going unanswered: the same '第四天已讀不回' complaint recurs across multiple unrelated promo posts.
- In the commentsSame shopper posts the identical inbox complaint on three separate Wellcome posts, suggesting a systemic response gap, not a one-off.
- ⚠ ReviewWellcomePromo terms are creating friction at checkout — coupons can't stack with senior/Visa discounts and in-store quotas run out mid-queue.
- In the commentsShoppers use the word '搵笨' (played for a fool) after queuing only to be told the promo quota is gone.
- ParknShopA ParknShop post about $16 discounted sesame chicken triggered a pile-on of food-safety allegations — smell, discoloration, 'dead-chicken' jokes.
- In the commentsMultiple commenters warn others not to buy, claiming the marked-down poultry was already spoiled.
- WellcomeValue perception stings: Wellcome's Vita 4-pack ($40) looks pricier than ParknShop's 3-pack ($30), and Wellcome's CNY tin is mocked as no match for Garden's.
- In the commentsTop comment on a Wellcome Vita post is essentially a ParknShop price comparison — a mini defection nudge.
Earned vs owned reach
Of the 999 total reach today, 44% is the chains posting on their own channels and only 56% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 525 | 209 | 28% |
| ParknShop | 33 | 232 | 88% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Thank you all for the support! We're excited to announce our shrimp product ('Bossprawn') is now available in Wellcome supermarkets and on Wellcome's online store, thanks to community support on Threads.”
非常感謝 各位既支持同鼓勵！🙇♂️🙏 我地能夠登陸大型連鎖集團(惠康)，真係有賴threads 上朋友既關注同各新舊客戶支持，才有信心踏出這一步。🥰🥰🥰 希望我地既成長，亦會鼓勵到其他香港品牌、香港製造既產品繼續努力，一齊將「香港」依個金漆招牌做好！👍 以下是有賣蝦大哥的惠康分店列表，除分店外我地 …
Local HK-made food brand celebrates gaining distribution in Wellcome stores and online store, framing it as a milestone win driven by community/threads support.
View post →“Registered for yuu App promo: 5 purchases of $100+ at Wellcome or Market Place earns 6,000 points (now till Sep 24). Tip: only one qualifying purchase counted per day, so split a $200 purchase into two $100 days.”
30 Aug 2026: 登記了Yuu App的優惠活動，在惠康或Market Place 5次消費滿$100，即可獲得6,000積分。 活動期限由現在到9月24日，記得先登記才會計算。以一般家庭來看，在未來4星期在超市消費總共$500，完全不難做到。 留意每天最多只算一次，換言之，如果有$200的 …
Detailed how-to post explains yuu App bonus-points mechanic at Wellcome/Market Place, encouraging strategic split-purchases to maximize rewards — strong organic promo amplification.
View post →“Healthy Monday: 10% off chilled milk, yogurt, eggs and juice with $60+ spend at Wellcome online shop, valid 31/8/2026.”
【周一健康日】 今日嚟惠康網店買冷凍鮮牛奶、乳酪、雞蛋及果汁滿 $60 即享 9 折*！把握機會補齊雪櫃日常必備，日日食得有營健康！快啲用惠康APP掃貨，慳得更多，健康更多！🥛🥚🍊 優惠期：31/8/2026 *客戶需於活動頁面領取優惠券方可享有優惠。此優惠不可與其他優惠同時使用，包括折扣優惠券或網 …
Same weekly 'Healthy Monday' discount mechanic mirrored across Wellcome's own online shop channel.
View post →“Wellcome weekly deals: broccoli, marinated chicken fillet/thigh/wing, assorted fish balls & fish products, frozen shrimp, and fresh milk/soy milk, valid 31/8-3/9/2026.”
【🥳堅著數👍🏻】 惠康為大家搜羅咗多款至抵美食😋！今個星期有西蘭花🥦、鮮家煮意雞柳/去皮雞上髀/雞翼槌🍗、四海魚蛋/炸魚蛋/炸魚條/順德風味魚腐/魚肉春卷/港式排檔餅蛋/港式珍寶魚蛋、Sunrise Bay 急凍南美白蝦仁🦐同埋精選鮮牛奶/牛奶飲品/鮮豆漿🥛，快啲嚟惠康掃貨啦🛒🛍️ 優惠期： 31/ …
Owned Wellcome bargain-basket promo (broccoli, chicken cuts, fish balls, shrimp, milk) drew solid engagement (73), indicating continued appeal of weekly value bundles.
View post →“Wellcome promo: 2-for-1 discount on family-size ice-cream tubs, Dreyer's premium ice-cream 3-for-$90, Quaker oat crisps at $29.9, and a Meadows stainless steel pot at $59.9, valid 28/8-3/9/2026.”
【今期堅係正！🤩】 堅係正💯，唔好錯過多款超值產品👍🏻！有DREYER‘S®雪糕、桂格燕麥方脆及Meadows 有蓋不銹鋼單柄鍋，快啲嚟入貨啦🛒！ 🔸買任何家庭裝/多件裝雪糕/雪條2件9折^ 🔸DREYER‘S®皇牌雪糕系列750毫升家庭裝 3件折實價$90，折實平均$30/件 🔸桂格 燕麥方脆系列 …
Owned promo bundling ice-cream, oat snacks and a cookware item earned strong engagement (64), showing appetite for multi-category bundle deals beyond groceries.
View post →“Summer cooling promo: Australian/South African navel oranges, grapes, dragon fruit, Vita chocolate milk, and Yili Ambrosial yogurt drink on discount, 31/8–3/9/2026.”
【冰個夠我Cool🧊解鎖冰爽夏日！】 📣炎炎夏日，惠康為大家帶嚟最強消暑「冰」團，幫你隨時隨地都Keep住咁Cool！😌 澳洲/南非珍寶臍橙，香印提子，越南火龍果，維他朱古力牛奶飲品，完美融合濃郁朱古力同香醇牛奶，入口順滑🍫 安慕希乳酪飲品，好味同時保持腸道健康，大小朋友都啱飲💪🏻 立即把握限時優惠 …
Seasonal multi-category bundle (fruit, chocolate milk, yogurt drink) aimed at boosting summer basket size.
View post →“Students heading back to school tomorrow, and everyone going to work — just go to sleep now, that's the smart move!”
聽日返學嘅同學仔🫵🫵🫵 仲有返工嘅佳坊們😆 立即瞓覺就是叻😠👍
Casual owned Threads post building brand voice/engagement rather than pushing a specific offer.
View post →“Household cleaning helpers: laundry pod and tissue promos on PNS online shop, including buy-and-get-free-tissue deals across several brands, valid until 3/9/2026.”
【家居清潔好幫手💚】 想屋企保持乾淨🤩 #PNS網購 今期有齊洗衣珠、紙巾優惠💥 即刻補貨啦>> 💥買洗衣珠/棒滿$100，送唯潔雅極緻綿柔抽取式面紙5包裝(款式由系統選擇) https://bit.ly/4wW3x4Y 💥威威強效去污梳打洗衣珠50粒裝 買1送1（請加2件入購物車以享優惠），再送： …
Household-care bundle promo with gift-with-purchase mechanics designed to drive PNS online basket size.
View post →“Last day reminder: customers who got an $18 coupon from an earlier $100+ purchase (Aug 27–30) must use it today (31/8) with a minimum $150 spend at the same store.”
【🚨最後1日！記得用張 $18 優惠券呀！💸】 喺8月27-30號期間喺門市買滿$100又收到嘅 $18票尾優惠券嘅你，今日（31/8）就係最後使用日啦⏰！ 如果你仲未用，記得把握最後機會去同一分店補貨用埋佢啦🛒✨ ✅ 單一消費滿$150就可使用$18優惠券* 條款及細則： https://bit. …
Urgency-driven reminder nudging redemption of an already-issued coupon before it expires, a routine loyalty engagement tactic.
View post →“If you're not sleeping, you can watch this dance video instead!”
唔瞓覺嘅話可以睇埋跳舞佳先😃👍
Follow-up filler engagement post on Threads with no commercial CTA, purely tone/voice content.
View post →“Case deals: Penfolds Bin2 wine $900/case, Jinlu oolong tea $148/case, Vinda tissue $72/case, CIAO senior cat food $208/case — available on PNS online shop until 3/9/2026.”
【原箱至抵買✨】 今期#PNS網購 為你搜羅精選紅酒、飲品、紙巾、寵物食品優惠😎一次過買齊日常用品及主子罐罐✨補貨更輕鬆>> https://bit.ly/4cjV0kP ⚡奔富BIN2切拉子馬塔羅紅酒750毫升6支，優惠價$900/箱，平均$150/支 ⚡津路烏龍茶500毫升24支，優惠價$148 …
Bulk/case-format promo targeting stock-up shoppers exclusively via PNS online delivery orders.
View post →What customers are saying
Act on this
The identical complaint — messaged Wellcome's page multiple times, no reply by day four — shows up under at least three separate promotional posts from the same user, signalling a genuine social-care backlog rather than an isolated incident.
▸ Same '第四天已讀不回' comment repeated on 3+ different Wellcome FB promo posts.
Inbox 多次，第四天已讀不回
“Messaged multiple times, no reply — it's already day four.”
Wellcome@Kimmy Chan · Facebook · ♥ 0 · source
Shoppers report being told at checkout that e-coupons can't combine with senior-citizen discounts or the Visa $40 rebate, and separately that in-store promo quotas ran out only after they'd queued — both read as unclear terms or poor staff communication, damaging trust in Wellcome's promotions.
▸ Two distinct FB threads: coupon/senior-card conflict and Visa promo quota exhausted mid-queue, both drawing '搵笨' accusations.
搵笨！ 排咁耐隊， 到俾錢時先話名額滿，貨品已過哂機，唔通話唔買呀！ 諗呢個推廣的人都唔用腦！
“Such a scam! Queued for ages, then at payment they said the quota was full and the goods had already expired — didn't they think this through?”
Wellcome@Bear Bear · Facebook · ♥ 0 · source
The 230-engagement thank-you post from a small HK shrimp-snack brand celebrating its Wellcome listing shows real consumer pride in local-brand partnerships — an angle Wellcome can lean into for future SME tie-ins, while quickly patching the raised store-coverage gap.
▸ 230 engagement, warm comments about supporting HK-made products; requests for missing 西貢 store and smaller pack sizes.
今日終於在圍方Maket place 買到了！好食！個包裝好好開了又可以封返。支持香港製造！
“Finally found it today at K11 Musea Market Place! Delicious! Packaging is great and resealable. Supporting Hong Kong made!”
Wellcome@anita813719 · Threads · ♥ 3 · source
What's working
Two organic engagement spikes show Wellcome's local-brand halo and loyalty mechanics are genuinely resonating, while ParknShop earns unsolicited praise for a product combo abroad.
WellcomeBossprawn listing sparks outsized organic local-brand support
230-like thank-you post plus a stream of warm, supportive replies — the day's top-performing content across both brands.
今日終於在圍方Maket place 買到了！好食！個包裝好好開了又可以封返。支持香港製造！
“Finally found it today! Delicious, great resealable packaging. Supporting Hong Kong made!”
Wellcome@anita813719 · Threads · ♥ 3 · source
嘩，同惠康都有合作，真係大手筆！祝生意興隆，訂單多到爆！
“Wow, teaming up with Wellcome — that's a big deal! Wishing you booming business and orders galore!”
Wellcome@fish_ssssssssh · Threads · ♥ 4 · source
Wellcomeyuu App points-stacking hack goes viral, reinforcing loyalty program value
117-engagement comment explaining how to earn 6,000 points for $500 spend — customers are voluntarily promoting the mechanic.
呢個好易完成💗
“This one's easy to complete!”
Wellcome@arokajewel · Threads · ♥ 1 · source
ParknShopParknShop earns a five-star unsolicited product endorsement from an overseas visitor
A Taiwanese visitor posts a detailed step-by-step recipe for replicating HK milk tea using ParknShop's tea-bag + evaporated milk combo, calling the result 'amazing'.
喜歡港式奶茶的人 去香港一定要去百佳（PARKnSHOP）超市買這款包裝的茶膽（茶葉）+黑白淡奶 一盒大概30港幣，折合台幣約120元 一包9公克總共有8包 一包大約15元台幣（有點貴但好喝） 一包兌250 CC到300 CC的水（就是要這麼濃） 不用撞茶不用技術，只要悶泡計時5～6分後 茶包再晃個五到六下讓它均質就拉起來丟掉 不要擠壓茶包 再加入30 CC的黑白淡奶 驚為天人～ 黑白淡奶可以買這種有蓋子的新鮮屋 沒泡完放冰箱比較好保存 然後沖泡時記得一定要用「滾水」「滾水」「滾水」泡！ 不用加糖，完全不苦不澀 當然要加糖也可以 再去上海街買一組正版杯子 就可以複製出87分像的港式絲襪奶茶！
“Go to ParknShop for this tea-bag + evaporated milk combo — about HK$30, incredibly good, no skill needed. The result was amazing.”
ParknShop@tsetse_raymond · Threads · ♥ 1 · source
Report Card: Questions, Gripes & Requests
Beyond the viral wins, recurring service and pricing frictions surfaced across several unrelated Wellcome posts this cycle.
WellcomeUnanswered customer-service messages
Identical 'no reply after 4 days' complaint posted under three separate promo posts.
Inbox 多次，第四天已讀不回
“Messaged multiple times — still no reply on day four.”
Wellcome@Kimmy Chan · Facebook · ♥ 0 · source
Inbox 多次，第四天已讀不回
“Messaged multiple times, no reply — it's already day four.”
Wellcome@Kimmy Chan · Facebook · ♥ 0 · source
WellcomePromo-stacking rules confuse shoppers and frontline staff
Senior-card + e-coupon conflict and Visa rebate quota running out mid-queue both drew accusations of being misled.
都唔知你們的優惠怎去計，我有一張減12元的電子券，埋單滿138時用樂悠卡，收銀不准我用電子券，說只能選一項折扣。明明樂悠節的優惠是全港長者適用的，跟那電子券不相關，分明騙消費者
“I don't even know how your discounts are calculated — I had a $12 e-coupon and tried to use my senior card at $138, but the cashier said only one discount applies. The senior-citizen promo is supposed to be territory-wide and unrelated to the coupon — this is deceiving customers.”
Wellcome@Win Wood · Facebook · ♥ 0 · source
搵笨！ 排咁耐隊， 到俾錢時先話名額滿，貨品已過哂機，唔通話唔買呀！ 諗呢個推廣的人都唔用腦！
“Such a scam! Queued for ages, then at payment they said the quota was full and the goods had already expired — didn't they think this through?”
Wellcome@Bear Bear · Facebook · ♥ 0 · source
WellcomeStore coverage gaps for new local-partner product
Fans of the newly-listed Bossprawn snack ask why their district's store isn't stocking it.
點解西貢惠康冇？ 難道西貢冇人住！
“Why isn't it in the Sai Kung Wellcome? Does nobody live in Sai Kung?”
Wellcome@eric_cheng_1230 · Threads · ♥ 3 · source
WellcomeVitasoy pricing looks worse value than ParknShop's equivalent
Top comment on a Wellcome Vita post directly compares to a cheaper ParknShop deal.
前日百佳買咗，$30/3排😂😂
“I bought it at ParknShop the other day — $30 for 3 packs, haha.”
Wellcome@tin.sky_xx · Threads · ♥ 0 · source
ParknShopNear-expiry discounted chicken sparks a food-safety pile-on
A post about $16 sesame chicken at a ParknShop store drew a wave of comments alleging spoilage, bad smell, discoloration and 'dead-chicken' jokes — a reputational risk for the rival's fresh-food credibility that Wellcome should track for spillover comparisons.
▸ 12+ comments on one ParknShop chicken post allege spoilage/food-safety issues.
放心，都係死屍肉啫！ 因為呢真係死雞吖嘛！ 不過平極都未見過咁！
“Relax, it's just carcass meat — because this really is dead chicken! Never seen it this cheap before though!”
ParknShop@廣著數 · Facebook · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
今日終於在圍方Maket place 買到了！好食！個包裝好好開了又可以封返。支持香港製造！
“Finally found it today at Market Place! Delicious, great resealable packaging. Supporting Hong Kong made!”
Wellcome@anita813719 · Threads · ♥ 3 positive · source
都唔知你們的優惠怎去計，我有一張減12元的電子券，埋單滿138時用樂悠卡，收銀不准我用電子券，說只能選一項折扣。明明樂悠節的優惠是全港長者適用的，跟那電子券不相關，分明騙消費者
“I don't know how your discounts are calculated — cashier wouldn't let me use both the e-coupon and my senior citizen card discount. This is deceiving customers.”
Wellcome@Win Wood · Facebook · ♥ 0 negative · source
放心，都係死屍肉啫！ 因為呢真係死雞吖嘛！ 不過平極都未見過咁！
“Relax, it's just carcass meat — because this really is dead chicken! Never seen it this cheap before though!”
ParknShop@廣著數 · Facebook · ♥ 0 negative · source
前日百佳買咗，$30/3排😂😂
“I bought it at ParknShop the other day — $30 for 3 packs, haha.”
Wellcome@tin.sky_xx · Threads · ♥ 0 neutral · source
喜歡港式奶茶的人 去香港一定要去百佳（PARKnSHOP）超市買這款包裝的茶膽（茶葉）+黑白淡奶 一盒大概30港幣，折合台幣約120元 一包9公克總共有8包 一包大約15元台幣（有點貴但好喝） 一包兌250 CC到300 CC的水（就是要這麼濃） 不用撞茶不用技術，只要悶泡計時5～6分後 茶包再晃個五到六下讓它均質就拉起來丟掉 不要擠壓茶包 再加入30 CC的黑白淡奶 驚為天人～ 黑白淡奶可以買這種有蓋子的新鮮屋 沒泡完放冰箱比較好保存 然後沖泡時記得一定要用「滾水」「滾水」「滾水」泡！ 不用加糖，完全不苦不澀 當然要加糖也可以 再去上海街買一組正版杯子 就可以複製出87分像的港式絲襪奶茶！
“Go to ParknShop for the tea-bag + evaporated milk combo — about HK$30, incredibly good, no skill needed. The result was amazing.”
ParknShop@tsetse_raymond · Threads · ♥ 1 positive · source
搵笨！ 排咁耐隊， 到俾錢時先話名額滿，貨品已過哂機，唔通話唔買呀！ 諗呢個推廣的人都唔用腦！
“Such a scam! Queued for ages, then at payment they said the quota was full and the goods had already expired.”
Wellcome@Bear Bear · Facebook · ♥ 0 negative · source