Executive summary
- ParknShopParknShop rides the mainland formaldehyde-cabbage scare, spotlighting its vegetable traceability barcode as a safety/trust play Wellcome has no counter to.
- ParknShopA Threads joke about reselling ParknShop coupons on Carousell exploded to 854 engagements — the single biggest story of the day.
- In the commentsCommenters swap tales of absurd Carousell trade offers, confirming coupons now carry real secondary-market value even if the tone is jokey rather than brand-building.
- WellcomeWellcome's spend-$168/12% off and blind-box promo mechanics are resonating, with shoppers explicitly comparing them favourably to 7-Eleven.
- ⚠ ReviewWellcomeA loyal shopper reports her go-to sardine brand has vanished from both Wellcome and ParknShop shelves, pushing her to the wet market instead.
- In the commentsAn assortment/availability gap on a staple item is quietly eroding loyalty across both fascias.
- ⚠ ReviewWellcomePrice-hike-then-discount cynicism surfaces on the $168/88折 promo thread, with shoppers noting prices rose right before the 'discount.'
- In the commentsOne customer sarcastically thanks Wellcome for raising the price first — a credibility risk for future promos.
- WellcomeA premium $47 item draws open value/sourcing skepticism, echoing a broader signal (e.g. a chocolate line reportedly switching to India-sourced supply) that shoppers are watching quality and pricing shifts closely.
- In the commentsShoppers ask openly whether the item is worth the price before buying — hesitancy on premium SKUs.
Earned vs owned reach
Of the 1.4k total reach today, 20% is the chains posting on their own channels and only 80% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 111 | 76 | 41% |
| ParknShop | 1.0k | 202 | 17% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Wellcome's 'Sunday Wake-up Day' promo: 10% off bread/cake/breakfast items/long-life milk when spending $80+ on Wellcome's online shop.”
【周日醒晨日】 星期日瞓到自然醒，想舒舒服服享受個 Good Morning？☀️🍞 上惠康網店買包裝麵包/蛋糕/早餐產品/常溫奶滿 $80，即享 9 折*！一次過買齊麵包同牛奶，無論係豐富嘅 Sunday Brunch 定係星期一嘅早餐，都可以輕鬆搞掂！快啲用惠康 APP 掃貨，送埋上門等你可以留 …
Owned Wellcome online promo drives Sunday brunch basket with 10% off bread, cakes and milk purchases.
View post →“At the Kimberley Road Wellcome: discounted snacks (e.g. rice crackers $15), Garden bread spend-$20 get $10 blind-box toy (also seen at 7-Eleven), dinner set of two items for $28, plus the $168-for-12%-off deal is a great bargain. Also, the Cheung Wah Street Wellcome has an ice-cream promoter on site …”
金巴利道惠康 折扣商品旺旺一包15 嘉頓滿20加十蚊有一個盲盒公仔 (7仔 ok 惠康都有見到) 晚餐大餐兩件28塊😍 再用168 88折超級抵👍🏻 另外昌華街惠康明治雪糕有推廣員🤪
Detailed positive account of multiple Wellcome deals (discounted snacks, spend-$20 blind box, meal deals, spend-$168 discount) plus mention of an ice-cream promoter, showing strong perceived value versus rival 7-Eleven.
View post →“Wellcome, $47.”
惠康， $47。
Very brief price-only mention of Wellcome; limited context but signals a purchase/price data point worth tracking.
View post →“Wellcome today: spend $168 and get an extra 12% off.”
惠康今日满168再88折
Shopper shares a Wellcome 'spend $168, get 12% off' promo, indicating active engagement with the brand's discount campaigns.
View post →“I used to eat 'Red Circle' brand sardines, but lately neither ParknShop nor Wellcome supermarkets carry them. Went to a wet-market grocery store instead, where the owner recommended a Thai sardine (spicy/non-spicy) — bought spicy for $23/pack (4 cans, 4 plump sardines each), tastes great, better tha …”
me 平時 吃開 紅圈牌 sardines 近哩排 PK同惠康超市 都唔見有賣 行去街市 雜貨 👀👀 雜貨老闆 介紹me 吃 泰國哩款 sardines 有辣 有唔辣 me揀咗 辣椒味 $23/1pad 有4罐😽😳 裡面 有4條 肥嘟嘟😹 味道非常好 好吃過 紅圈牌 sardines平靚正👍💯😋 乎 …
Loyal customer notes her preferred sardine brand is no longer stocked at either ParknShop or Wellcome, pushing her to a wet-market grocer for a cheaper, better-tasting alternative — a signal of an assortment/availability gap.
View post →“At ParknShop, Wellcome, 7-Eleven, and OK: buy $20 of Garden products, add $10, and redeem a bread-brand plush toy.”
到百佳、惠康、7仔，ok買嘉頓產品$20 ，加$10就可以換到麵包公仔
Details a cross-retailer promo (ParknShop, Wellcome, OK, 7-Eleven) where spending on Garden products plus a top-up redeems a bread-brand plush toy — useful for tracking promo mechanics across chains.
View post →“Carousell really has some characters 😂 next time I buy concert tickets I'll try paying with ParknShop coupons as cash.”
Carousell真係特別多神人😂 等我下次買concert飛都用百佳coupon當錢
Jokes about resellers on Carousell exploiting ParknShop coupons like currency for concert tickets, pointing to secondary-market coupon activity.
View post →“ParknShop's weekly 'Best Buy' deals feature sausages, Mevgal Greek yogurt, and Hung Fook Tong herbal drinks at discounted bundle prices, valid through Sept 3.”
【佳抵買✨本周精選優惠🚨🔥】 今期佳抵買集合多款餐桌同日常必備，精選優惠不容錯過！快啲嚟百佳旗下超市或PNS網購入手啦🛒💥！ 📍優惠券重點： 1️⃣於2026年8月27日至30日指定分店單一消費滿$100即送$18優惠券* 2️⃣$18優惠券於2026年8月28日至31日相同分店單一消費滿$150時 …
Owned weekly 'Best Buy' promo highlights value bundles on sausages, Greek yogurt and herbal drinks to drive footfall.
View post →“TOPick Parenting: Fear of formaldehyde-tainted cabbage from the mainland is raising food safety concerns. ParknShop now offers a vegetable barcode 'ID card' to trace origin, grower and harvest date — buy and eat with confidence.”
【#TOPick親子】買菜最驚買到甲醛白菜食壞小朋友😰 內地甲醛白菜引起食安疑慮！百佳設蔬菜條碼身份證可追溯產地種植者同收割日期，買得安心食得放心。 #TOPick #甲醛白菜 #食物安全 #百佳 #蔬菜身份證
HK parenting media highlights ParknShop's vegetable barcode 'ID' system as a reassurance amid mainland formaldehyde-cabbage food-safety scare, positioning the brand as a safe, trustworthy choice for shoppers.
View post →“ParknShop's back-to-school promo offers deals on milk and sandwich bread plus a Garden mascot toy redemption, alongside the $100-for-$18-coupon deal (last day Aug 30).”
【🎒至佳開學禮 】 開學在即，幫小朋友補給都要 Ready！📚 由早餐、茶點到每日營養補充，#佳蛋仔BESTGUY 幫你準備好一系列開學精選優惠，等學生哥精神滿滿迎接新學年💛 最後今日(30/8)，買滿$100仲送$18優惠券*！快啲嚟百佳門市入手啦💥！ 📍優惠券重點： 1️⃣於2026年8月27日 …
Owned ParknShop back-to-school campaign bundles milk and bread deals with coupon incentive to capture seasonal demand.
View post →“PNS online store offers tiered discounts (up to 12% off) on personal care purchases plus buy-1-get-1 deals on hair and feminine hygiene products, valid until Aug 30.”
【護理至抵推介🎉】 #PNS網購 驚喜會員賞返嚟啦😍今日買滿指定金額即享低至88折✨仲有精選頭髮、口腔及女性護理產品優惠🎁快啲揀齊心水貨品啦🛒>> 🎉只限 30/8！ 🔥買滿$800，輸入優惠碼「AUGOFF8」 即享92折* 🔥買滿$1,200，輸入優惠碼「AUGOFF12」 即享88折* ♥️買 …
Owned PNS online promo pushes tiered spend discounts and buy-1-get-1 deals on personal care to boost online basket value.
View post →What customers are saying
Act on this
On the $168-spend/88折 promo thread, shoppers openly call out that prices appear to have been raised right before the discount kicked in, and others say the post-discount price is still too high to bother. This kind of cynicism can turn a headline promo into a trust problem.
▸ Multiple sarcastic/negative replies under the same promo post, including direct 'raised then discounted' callouts.
加價跟住88折，多謝哂！
“Raised the price first, then 88% off — thanks a lot!”
Wellcome@Mui Choi · Facebook · ♥ 1 · source
A regular buyer of a specific red-circle sardine brand says it's disappeared from both Wellcome and ParknShop shelves recently, forcing her to a wet-market grocer who introduced an alternative she now prefers. This is a live defection triggered by an availability gap, not price.
▸ Detailed first-person account naming both retailers and describing the switch to a wet-market substitute.
呢隻好食又好抵食呀~~ 試下配 Indo mei... 好夾~~
“I usually eat red-circle brand sardines but lately neither ParknShop nor Wellcome stock them. Went to a wet-market grocer instead — the Thai spicy sardines the owner recommended were great and good value.”
Wellcome@Biela Yip · Facebook · ♥ 2 · source
What's working
Cross-brand promo mechanics and small staff/service moments are landing well with shoppers.
WellcomeGarden bread mascot cross-store promo gets organic reposts
A $20 Garden-product + $10 top-up mascot redemption spanning ParknShop, Wellcome, 7-Eleven and OK is being shared without prompting.
到百佳、惠康、7仔，ok買嘉頓產品$20 ，加$10就可以換到麵包公仔
“At ParknShop, Wellcome, 7-Eleven, OK — buy $20 of Garden products, add $10 to redeem a bread mascot figure.”
Wellcome@jackie.cooking_mama · Threads · ♥ 2 · source
WellcomeSmall staff kindness anecdote drives goodwill
A shopper credits a Wellcome staff member for handing her a sought-after item, sparking a warm exchange.
無拎過其他，呢盒係買番黎第一盒，惠康姐姐攞卑我🤭
“Never got any others — this is the first box I bought, and the Wellcome staff member handed it to me.”
Wellcome@iamkylie_ki · Threads · ♥ 1 · source
你真係好好彩
“You're really lucky.”
Wellcome@jackie.cooking_mama · Threads · ♥ 1 · source
ParknShopCoupon-reseller joke keeps ParknShop top-of-mind
The day's highest-engagement post (854 likes) is a jokey riff on people reselling ParknShop coupons on Carousell.
Carousell真係特別多神人😂 等我下次買concert飛都用百佳coupon當錢
“Carousell really has some characters — next time I'll try paying for concert tickets with ParknShop coupons.”
ParknShop@r0yy14 · Threads · ♥ 854 · source
Report Card: Questions & Gripes
Shoppers are questioning value on a premium SKU, doubting promo sincerity, and noting Wellcome's tendency to stock only large pack sizes.
WellcomeShoppers unsure if a $47 item is worth it
Under a post flagging a $47 price, multiple commenters call it mediocre or say it should be far cheaper, while one asks for reassurance before buying.
呢一隻呢未食過啊，但係見到佢好貴都唔捨得買😅請問有冇人食過？係咪真係好好食呀？
“Never tried this one — it's expensive so I haven't been willing to buy it. Anyone tried it? Is it really that good?”
Wellcome@Ann Cheong · Facebook · ♥ 0 · source
17還差不多
“$17 would be more like it.”
Wellcome@Meta Meta · Facebook · ♥ 0 · source
WellcomeDiscount still feels too expensive to some
Even after the 88折 promo, a commenter says the item remains overpriced and questions the point of the discount.
學咩人減價不如唔好減啦仲貴
“Why copy others and cut prices — better not to bother, it's still expensive.”
Wellcome@Kit Fung · Facebook · ♥ 0 · source
WellcomePerception that Wellcome only stocks the large pack size
A shopper notes Wellcome consistently leaves only the jumbo-size variant on shelf, reinforcing a 'niche selection' perception.
佢係比較小衆，次次佢都係淨返大量
“It's a bit niche — every time, they only have the large size left.”
Wellcome@miss522 · Threads · ♥ 0 · source
ParknShopFood Angel donation campaign getting organic influencer reach
ParknShop's 'City of Love, Donate Together' campaign with Food Angel and singer 吳業坤 is being reshared multiple times on Threads, highlighting the in-store smart donation machines and bonus easyshop points — solid CSR content getting free amplification.
▸ Same campaign content reposted across multiple threads with consistent engagement.
🫶 cr 香港百佳超級市場 PARKnSHOP Supermarket HK 【有個挑戰得返7日畀各位E人I人參與📣】 百佳 x 惜食堂 Food Angel 全城傳愛齊捐食」倒數最後7日喇⏰無論你係外向定內向，都有專屬方式參與傳愛行動，一齊幫助更多有需要家庭✨ 🔥 E人挑戰：愛心加碼派💕 想發揮最大影響力？直接 call 埋班朋友一齊入手 SELECT佳之選吞拿魚185G！你捐 1 件，百佳直接加碼 3 倍陪你捐❤️🔥 🫣 I人挑戰：低調傳愛派💖 最怕被關注？唔使怕！只要帶同屋企未過期、未開封嘅乾貨食物，行去百佳門市收銀處，捐落食物收集箱！幾秒完成，輕輕鬆鬆就幫到人，低調做善事🥰 一個簡單舉動，就可以變成基層家庭同老人家餐桌上嘅溫暖熱飯🍚倒數最後 7 日，放工行過百佳，不妨用你嘅專屬方法同坤哥 吳業坤 Ng Yip Kwan 一齊完成挑戰啦💪❤️ ❣️「全城傳愛齊捐食」活動詳情：https://bit.ly/4ewMle8 👈🏻 📍 捐贈食物好方便！百佳仲喺65間分店設置咗「智賞捐」智能食物捐贈機，等你想捐就捐；每捐1公斤更可獲50分易賞錢積分！
“PARKnSHOP x Food Angel 'City of Love, Donate Together' — only 7 days left; donate at 65 stores' smart donation machines and earn 50 easyshop points per kg donated.”
ParknShop@kwangorrrrrrfanclub · Threads · ♥ 6 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
Carousell真係特別多神人😂 等我下次買concert飛都用百佳coupon當錢
“Carousell really has some characters — next time I'll try paying for concert tickets with ParknShop coupons.”
ParknShop@r0yy14 · Threads · ♥ 854 neutral · source
呢隻好食又好抵食呀~~ 試下配 Indo mei... 好夾~~
“I usually eat red-circle brand sardines but lately neither ParknShop nor Wellcome stock them. Went to a wet-market grocer instead and the Thai spicy sardines were great value.”
Wellcome@Biela Yip · Facebook · ♥ 2 negative · source
加價跟住88折，多謝哂！
“Raised the price first, then 88% off — thanks a lot!”
Wellcome@Mui Choi · Facebook · ♥ 1 negative · source
到百佳、惠康、7仔，ok買嘉頓產品$20 ，加$10就可以換到麵包公仔
“At ParknShop, Wellcome, 7-Eleven, OK — buy $20 of Garden products, add $10 to redeem a bread mascot figure.”
Wellcome@jackie.cooking_mama · Threads · ♥ 2 positive · source
無拎過其他，呢盒係買番黎第一盒，惠康姐姐攞卑我🤭
“Never got any others — this is the first box I bought, and the Wellcome staff member handed it to me.”
Wellcome@iamkylie_ki · Threads · ♥ 1 positive · source
ah...但我屋企附近得百佳
“Ah... but the only supermarket near my home is ParknShop.”
Wellcome@hellokiki0w0 · Threads · ♥ 0 neutral · source