Executive summary
- WellcomeRetro-store nostalgia stunt is today's top story, pulling in the day's highest engagement (163) as tourists treat 1970s-style Wellcome/Watsons shopfronts as a must-see sightseeing stop
- In the commentsFans are asking exactly where the retro stores are so they can visit too, extending the campaign's reach for free
- ⚠ ReviewWellcomeSalted kombu (鹽昆布) stock-out is the #2 story of the day (132 likes) — shoppers say it's nowhere to be found at Wellcome, ParknShop or Donki
- In the commentsCommenters are trading tips on AEON, Donki and HKTVmall stock instead — real demand being routed straight to rivals
- ⚠ ReviewWellcomeFresh-produce quality complaint escalates: a shopper says a whole box of figs arrived moldy and both email and Facebook complaints went unanswered
- In the commentsCustomer bluntly says marketing spend is wasted if after-sales service is this poor
- ⚠ ReviewWellcomeMilk bundle promo ('spend $60 get 10% off') is being called a fake discount that's worse than just buying two boxes at regular price
- ParknShopParknShop & Watsons launch a new $50 'celebration' gift voucher for weddings/baby showers/housewarmings, rolling out to all stores by mid-September
- WellcomeEveryday value deals keep landing well — a $20-for-10-packs MAMA tom yum noodle flash sale and a pull-up diaper BOGO both drew genuine praise
- In the commentsShopper says the noodle deal was 'impossible to resist' and immediately stocked up
Earned vs owned reach
Of the 797 total reach today, 36% is the chains posting on their own channels and only 64% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 483 | 138 | 22% |
| ParknShop | 25 | 151 | 86% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Day 1 Hong Kong travel diary: visited the Kowloon Walled City light show, a cha chaan teng, then walked past the retro-style Wellcome and Watsons stores at night, noting cheaper prices nearby at Lung Fung store, then had dessert and Vitasoy chocolate milk.”
香港遊記Day 1 剛到達時是晴空萬里的好天氣，熱到蒸發差點躺在路邊，沿路一直欣賞新舊交雜的各色建築，特別喜歡轉角樓宇都會做微微的圓弧內收，邊界線讓人很舒適 ➡️九龍城寨光影之旅 平日晌午時段沒人無需領票即可入場，進去一直發出哇哇的狗叫（幹） 我終於來了！！！我終於來了！！！大哭！ 場景懷舊到懷念自 …
Visitor's travel diary treats the retro-style Wellcome store as a sightseeing spot, showing nostalgia marketing appeal to tourists.
View post →“What exactly is this mysterious 'salted kombu' food? Instagram is full of recipe videos with it, making me want to try it, but I couldn't find it at Donki, Wellcome, ParknShop, or Tai Shing supermarket.”
究竟鹽昆布係咪咩神秘食物？ ig日日feed啲鹽昆布食譜片，搞到好想試下有幾好食， 但係行咗Donki, 惠康,百佳,大生都無□
Shopper unable to find a trending kombu product at Wellcome, ParknShop, or other retailers, indicating unmet demand driven by social media food trends.
View post →“Wellcome online shop offers 10% off chilled milk, yogurt, eggs and juice when spending $60+, for 24/8 only, coupon required.”
【周一健康日】 今日嚟惠康網店買冷凍鮮牛奶、乳酪、雞蛋及果汁滿 $60 即享 9 折*！把握機會補齊雪櫃日常必備，日日食得有營健康！快啲用惠康APP掃貨，慳得更多，健康更多！🥛🥚🍊 優惠期：24/8/2026 *客戶需於活動頁面領取優惠券方可享有優惠。此優惠不可與其他優惠同時使用，包括折扣優惠券或網 …
Weekly 'Healthy Monday' coupon promo on chilled milk, yogurt, eggs and juice encourages recurring online visits.
View post →“This week's deals are great! Don't miss discounts on Vitasoy ice cream, milk, corn snacks and Nestlé Drumstick cones; spend $40 to redeem ice cream mochi, plus other bundle prices. Promo period 21/8-27/8/2026.”
【今期堅係正！🤩】 堅係正💯，唔好錯過多款超值產品👍🏻！有維記雪糕、霧島山麓牛乳、喜年來粟米筒及雀巢®DRUMSTICK®甜筒，快啲嚟入貨啦🛒！ 🔸買任何產品 +$40換購1維記家庭裝雪米糍2盒，總值$54 🧊維記香芋雪米糍8粒裝 🧊維記迷你雲呢拿味及香芋雪米糍15粒裝 🔸霧島 山麓牛乳 1,000 …
Owned Wellcome post promoting weekly deals on ice cream, milk, corn snacks and Drumstick cones with bundle redemption offers.
View post →“Wellcome promotes a 'Cool Summer' deal on Shine Muscat grapes, Australian oranges, Thai coconut water, Nextfood cereal and health drinks, valid 24-27/8.”
【冰個夠我Cool🧊解鎖冰爽夏日！】 📣炎炎夏日， 惠康為大家帶嚟最強消暑「冰」團，幫你隨時隨地都Keep住咁Cool！😌 香印提子、澳洲袋裝紅肉臍橙、 泰國酷可椰椰青， Nextfood穀物早餐🥣，香脆麥片配搭乾果配料，健康又好味！點點綠中式保健飲品，加水一沖即飲，補充唔同營養💪🏻！ 立即把握限時 …
Owned seasonal campaign bundling fresh fruit, drinks and cereal to drive summer basket size.
View post →“Fresh and good value at Wellcome this week: packaged tomatoes, Australian lamb chops, various chicken cuts, Korean frozen oysters and Japanese white eggs. Promo period 24/8-27/8/2026.”
【🥳堅著數👍🏻】 又新鮮又著數嘅美食盡在惠康😋！今個星期有包裝蕃茄🍅、澳洲羊骨扒、 CP 去皮無骨雞胸/雞柳/雞下髀/雞翼鎚/雞全髀 /帶皮無骨雞上腿肉🍗、韓國急凍生蠔🦪同埋滋味日本白蛋🍳，快啲嚟惠康掃貨啦🛒🛍️ 優惠期： 24/8-27/8/2026 部分優惠不適用於惠康網店/Market Pla …
Owned Wellcome post promoting weekly fresh food deals including tomatoes, lamb, chicken, oysters and Japanese eggs.
View post →“PARKnSHOP offers 10% off all rice/cooking oil when spending $138+, for 2 days only (until 25/8), covering brands like Golden Elephant and Knife.”
✨😍【搶手佳折｜只限 2 天】😍✨ 🍚食米同油日日都用得到~ 由即日起至 8 月 25 日，全線米／食油產品# 買滿 $138* 即享 9 折！ 優惠只限 2 日咋，記得趁最抵去補貨啦😉！ ✨金御膳A級泰國茉莉香米 8公斤裝，9折後 $81/袋 ✨刀嘜花生油 900毫升4支裝，9折後 $91.8/排 …
Short 2-day storewide discount on rice and cooking oil staples aims to drive urgent trip-driving traffic both online and in-store.
View post →“PARKnSHOP promotes laundry deals: Attack stain remover buy2get1 with free tissue gift, Ariel/Lenor spend $138 get free toilet paper, fabric softener 10% off, Attack sticks buy1get1 with tissue gift, valid to 27/8 via PNS online shop.”
【洗衣香噴噴💖】 夏天想衫褲keep住清新香氣🥰 上 #PNS網購 買齊各款洗衣產品啦！今期有潔霸、碧蓮、ARIEL等多個品牌優惠💥即刻掃貨啦>> 💥碧蓮去漬霸800/900克 買2送1（請加3件入購物車以享優惠），再送威威除菌濃縮洗潔精清新檸檬500毫升 https://bit.ly/4xStzX …
ParknShop runs buy-more-save-more and gift-with-purchase offers across major laundry brands (Ariel, Lenor, Attack) to boost online basket size.
View post →“PNS online shop offers case discounts on Nescafe coffee, honey green tea, Tempo wet wipes and N1 Naturel cat litter, valid to 27/8.”
【原箱至抵買 】 屋企同主子嘅日用品都要準備充足💛#PNS網購 今期精選飲品、濕紙巾、貓砂原箱優惠✨日常所需輕鬆入手🛒>> https://bit.ly/3UqX7Ny ⚡雀巢咖啡250毫升24罐，優惠價$126/箱，平均$5.3/罐 ⚡道地蜂蜜綠茶250毫升24包，優惠價$52/箱，平均$2.2/ …
Bulk-buy case promo drives online cart value with everyday staples like coffee and pet supplies.
View post →“ParknShop's easy-buy loyalty pricing is back with big discounts on popular items like Clover milk, Kellogg's cereal, Lotte chocolate sticks and Vitasoy soy milk, plus various payment and app-based bonuses.”
【百佳超抵易賞價👍本週會員專享低至半價💰❗️】 今期易賞價重磅登場✨多款人氣商品超抵價，立即睇睇有冇心頭好，唔好錯過！ 特別為您推薦以下優惠: ✨十字牌高鈣低脂/高鈣脫脂牛奶飲品946毫升⬇️超抵易賞價 $18.5/盒 ✨家樂氏雜錦裝170克⬇️超抵易賞價 $30/2排 (平均$15/排) ✨樂天朱 …
Detailed ParknShop MoneyBack (易賞價) loyalty promo post covering member-exclusive discounts on dairy, cereal, chocolate and soy milk, plus various payment/app incentives.
View post →Owned ParknShop post with no caption text; limited context for analysis.
View post →What customers are saying
Act on this
A customer reports an entire box of figs was moldy on arrival, and that both email and Facebook complaints received no response. This is a quality-control and service-recovery failure that undercuts all the goodwill built by fresh-produce promos.
▸ Customer explicitly says 'no one replied' across two channels, calling out wasted marketing spend if service is this bad.
成盒無花果已經全部發霉都可以賣俾客，email Facebook投訴都無人回覆！貴公司嘅售後服務咁差，岀幾多宣傳都無用
“A whole box of figs I bought was moldy but still got sold to me. I emailed and complained on Facebook and no one replied. Your after-sales service is terrible — no amount of marketing helps if this is how you treat customers.”
Wellcome@Bearbrick Tam · Facebook · ♥ 1 · source
Shoppers doing the math find that the 'spend $60, get 10% off dairy' deal is worse value than just buying two milk cartons at the everyday price, fueling a perception that promos are gimmicks rather than real savings.
▸ Comment shows 2x946mL milk at regular price ($56) already beats the discounted $60 threshold deal.
946mL牛奶吾特價最多28元一盒 我買2盒才56元，你們搞那個買滿60元有九折，根本享受吾到，拜托無心做優惠就別做，搞反yuu儲印花五送一，仲吸引人
“946mL milk isn't even on sale at $28 each — buying 2 boxes at regular price is only $56, so your 'spend $60 get 10% off' deal saves nothing. If you're not going to run a real promo, don't bother; bring back the yuu buy-5-get-1 stamps instead, that was more appealing.”
Wellcome@陳小明 · Facebook · ♥ 1 · source
A viral 132-like thread shows strong, unmet demand for trending Japanese salted kombu (鹽昆布); dozens of replies confirm it's out of stock at Wellcome and ParknShop but available at Donki, AEON, Sogo, Citysuper and HKTVmall — a white-space opportunity being ceded to competitors in real time.
▸ 21 replies, mostly naming non-supermarket rivals as the only place to find stock.
究竟鹽昆布係咪咩神秘食物？ ig日日feed啲鹽昆布食譜片，搞到好想試下有幾好食， 但係行咗Donki, 惠康,百佳,大生都無▓
“Is salted kombu some mystery food? IG keeps feeding me recipe videos and I really want to try it, but I've checked Donki, Wellcome, ParknShop and Taste and none of them have it.”
Wellcome@ngayeezuky · Threads · ♥ 132 · source
What's working
Nostalgia marketing and sharp, easy-to-understand deals are the two things consistently earning organic love this period.
WellcomeRetro-store campaign is generating free tourism UGC
163-engagement travel diary post spotlights the retro Wellcome and Watsons shopfronts as a trip highlight, with fans asking for exact locations to visit themselves.
香港遊記Day 1 剛到達時是晴空萬里的好天氣，熱到蒸發差點躺在路邊，沿路一直欣賞新舊交雜的各色建築，特別喜歡轉角樓宇都會做微微的圓弧內收，邊界線讓人很舒適 ➡️九龍城寨光影之旅 平日晌午時段沒人無需領票即可入場，進去一直發出哇哇的狗叫（幹） 我終於來了！！！我終於來了！！！大哭！ 場景懷舊到懷念自己老家也是這樣，好多東西都是還在時不會在乎，消失後才驚覺有些事物已經回不去了 ➡️聯發茶餐廳🍴 第一次去茶餐廳緊張到快吐▓ 用超稀爛廣東話成功講出凍檸茶，店員還笑著點頭，叉燒飯份量好大飽到天靈蓋，我不該點多士最後是用意志力才吃完⋯份量可怕！店員人很好！ ➡️晚上去信耶穌得水牛（x 總之是去了終章拍攝的道路，順路看復古惠康跟復古屈臣氏，經過龍豐看價錢便宜到讓人心驚⋯最後還是離開▓ ➡️佳佳甜品🍧 鄰近深夜還是好撐，但決定兩碗▓ 雙拼芝麻糊很好喝下次一定要再喝！ 店員人很好，本來要讓我搭抬，但看到一人座空出來直接安排比較舒適的位置，好感謝！ ➡️第一天所有的不確定結束在回酒店的路上，看著霓虹燈牌感受到自己真的來香港了，最後買維他朱古力奶一次飲完，朱古力奶世一▓▓▓好喜歡
“On my first day in Hong Kong I made a point of passing the retro Wellcome and retro Watsons shopfronts near the Kowloon Walled City site — loved seeing them.”
Wellcome@12luzern07 · Threads · ♥ 163 · source
惠康 (駿發花園店)
“Reply pinpoints the exact retro Wellcome location: the Chun Fat Garden branch.”
Wellcome@12luzern07 · Threads · ♥ 1 · source
WellcomeMAMA tom yum noodle flash deal delights bargain hunters
$20-for-10-packs on MAMA tom yum cream shrimp noodles — roughly half the usual per-pack cost — drove an enthusiastic impulse buy.
泰國媽媽麵（MAMA）的冬陰功忌廉（奶油）蝦味即食麵 特價$20 - 10包！ 我喜歡食冬陰功，尤其媽媽牌的冬陰功麵和米粉。 上次買5包米粉都要$16.9。今日竟然比我係惠康見到的媽媽冬陰功忌廉（奶油）蝦味即食麵 $10包裝減價至$20！忍唔住立刻入貨。 冬陰功忌廉（奶油）蝦味即食麵以濃郁酸辣的冬陰功湯底融合奶香，口感層次豐富。特色與風味湯底濃郁：比普通冬陰功多了一份奶香（奶油粉調配），中和了部分辣味，更加順口。
“Wellcome had MAMA tom yum cream shrimp instant noodles at $20 for a 10-pack — way cheaper than the $16.9 I paid for just 5 packs of the rice noodle version last time. Couldn't resist stocking up.”
Wellcome@couponqueen0915 · Threads · ♥ 1 · source
WellcomeCross-brand diaper/pull-up BOGO still remembered fondly
A recent buy-one-get-one on adult pull-up pants at both Wellcome and ParknShop brought the per-piece cost under HK$5, prompting shoppers to flag it as a great deal worth repeating.
之前百佳惠康有安睡褲孖裝買一送一 平均一塊不用5蚊 
“Wellcome and ParknShop previously had a buy-one-get-one deal on pull-up pants — worked out to under $5 a piece on average.”
Wellcome@lwyelf_342 · Threads · ♥ 0 · source
Report Card: Questions, Gripes & Requests
Beyond the big headline stories, customers are asking practical questions and flagging service gaps that need a direct response.
Wellcome"Where exactly are the retro stores?" — asked repeatedly
Multiple separate threads ask for the exact retro Wellcome/Watsons locations, with fans only getting answers from other commenters, not the brand.
想問一下 復古惠康 跟復古屈臣氏在哪？
“Can I ask where the retro Wellcome and retro Watsons stores are?”
Wellcome@maxyen0819 · Threads · ♥ 0 · source
想問一下 復古惠康 跟復古屈臣氏在哪？
“Wanted to ask — where are the retro Wellcome and retro Watsons?”
Wellcome@maxyen0819 · Threads · ♥ 0 · source
WellcomeMoldy fruit sold with no service recovery
Shopper says a full box of figs was moldy and complaints via email/Facebook were never answered.
成盒無花果已經全部發霉都可以賣俾客，email Facebook投訴都無人回覆！貴公司嘅售後服務咁差，岀幾多宣傳都無用
“A whole box of figs I bought was already moldy but still got sold. I complained by email and on Facebook — no one replied. Your after-sales service is terrible; no amount of advertising helps if this is how customers get treated.”
Wellcome@Bearbrick Tam · Facebook · ♥ 1 · source
WellcomeMilk bundle promo feels like a downgrade, not a deal
Customer math shows the 'spend $60, get 10% off' dairy promo is worse value than buying at everyday prices.
946mL牛奶吾特價最多28元一盒 我買2盒才56元，你們搞那個買滿60元有九折，根本享受吾到，拜托無心做優惠就別做，搞反yuu儲印花五送一，仲吸引人
“946mL milk isn't discounted — 2 boxes at regular price is only $56, cheaper than hitting the $60 threshold for 10% off. If you're not going to run a genuine promo, don't bother; the old yuu buy-5-get-1 stamps were more appealing.”
Wellcome@陳小明 · Facebook · ♥ 1 · source
WellcomeTrending kombu still can't be found anywhere
A 132-like, 21-reply thread confirms salted kombu is out of stock across Wellcome, ParknShop, Donki, and other majors, with shoppers redirecting to AEON/Citysuper/HKTVmall.
未買之前都覺得冇乜特別 但試過返唔到轉頭🤣🤣 而家仲要周圍搵都冇貨🤧
“Before I bought it I thought it was nothing special, but once I tried it I couldn't go back — now I can't find stock anywhere.”
Wellcome@cookaa.ss · Threads · ♥ 25 · source
究竟鹽昆布係咪咩神秘食物？ ig日日feed啲鹽昆布食譜片，搞到好想試下有幾好食， 但係行咗Donki, 惠康,百佳,大生都無▓
“Is salted kombu some mystery food? I've checked Donki, Wellcome, ParknShop, and Taste and none of them have it.”
Wellcome@ngayeezuky · Threads · ♥ 132 · source
The viral kombu-shortage thread runs on Wellcome-adjacent conversation, but the most-liked practical answers redirect shoppers straight to Donki and AEON for stock — turning an organic demand signal into free advertising for non-supermarket rivals rather than a sales opportunity for Wellcome or ParknShop. See the post →
ParknShopNew celebration gift vouchers give ParknShop/Watsons a gifting hook
ParknShop and Watsons jointly launched a $50 'celebration' voucher (weddings, baby showers, housewarmings) with themed packaging, rolling out from 10 pilot stores to all stores by mid-September — a low-cost, high-relevance gifting product Wellcome doesn't currently match.
▸ Announcement post getting engagement and link clicks (6 likes, active click-through comment).
回禮唔一定送餅卡！百佳同屈臣氏首推$50「囍慶禮券」🎉紅金喜慶設計配埋佳蛋仔同屈仔，仲有嬰兒主題封套，結婚、彌月或喬遷都送得！親友可以隨時去揀食品或日用品，實用度爆燈🛍️ 🗓發售日期：即日起 📍購買地點：指定10間分店優先發售（9月中擴展至全港分店）
“ParknShop and Watsons jointly launch a $50 'celebration' voucher — red-and-gold festive design, usable for weddings, full-month or housewarming gifts; redeemable for food or daily goods at any time.”
ParknShop@jetso.topick · Threads · ♥ 6 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
香港遊記Day 1 剛到達時是晴空萬里的好天氣，熱到蒸發差點躺在路邊，沿路一直欣賞新舊交雜的各色建築，特別喜歡轉角樓宇都會做微微的圓弧內收，邊界線讓人很舒適 ➡️九龍城寨光影之旅 平日晌午時段沒人無需領票即可入場，進去一直發出哇哇的狗叫（幹） 我終於來了！！！我終於來了！！！大哭！ 場景懷舊到懷念自己老家也是這樣，好多東西都是還在時不會在乎，消失後才驚覺有些事物已經回不去了 ➡️聯發茶餐廳🍴 第一次去茶餐廳緊張到快吐▓ 用超稀爛廣東話成功講出凍檸茶，店員還笑著點頭，叉燒飯份量好大飽到天靈蓋，我不該點多士最後是用意志力才吃完⋯份量可怕！店員人很好！ ➡️晚上去信耶穌得水牛（x 總之是去了終章拍攝的道路，順路看復古惠康跟復古屈臣氏，經過龍豐看價錢便宜到讓人心驚⋯最後還是離開▓ ➡️佳佳甜品🍧 鄰近深夜還是好撐，但決定兩碗▓ 雙拼芝麻糊很好喝下次一定要再喝！ 店員人很好，本來要讓我搭抬，但看到一人座空出來直接安排比較舒適的位置，好感謝！ ➡️第一天所有的不確定結束在回酒店的路上，看著霓虹燈牌感受到自己真的來香港了，最後買維他朱古力奶一次飲完，朱古力奶世一▓▓▓好喜歡
“Day 1 in Hong Kong: after Kowloon Walled City, went to see the filming locations, passing the retro Wellcome and retro Watsons shopfronts along the way — such a nostalgic touch.”
Wellcome@12luzern07 · Threads · ♥ 163 positive · source
究竟鹽昆布係咪咩神秘食物？ ig日日feed啲鹽昆布食譜片，搞到好想試下有幾好食， 但係行咗Donki, 惠康,百佳,大生都無▓
“Is salted kombu some mystery food? I've checked Donki, Wellcome, ParknShop and Taste and none of them have it.”
Wellcome@ngayeezuky · Threads · ♥ 132 negative · source
成盒無花果已經全部發霉都可以賣俾客，email Facebook投訴都無人回覆！貴公司嘅售後服務咁差，岀幾多宣傳都無用
“A whole box of figs I bought was already moldy but still got sold. I emailed and complained on Facebook — no one replied. Your after-sales service is terrible.”
Wellcome@Bearbrick Tam · Facebook · ♥ 1 negative · source
回禮唔一定送餅卡！百佳同屈臣氏首推$50「囍慶禮券」🎉紅金喜慶設計配埋佳蛋仔同屈仔，仲有嬰兒主題封套，結婚、彌月或喬遷都送得！親友可以隨時去揀食品或日用品，實用度爆燈🛍️ 🗓發售日期：即日起 📍購買地點：指定10間分店優先發售（9月中擴展至全港分店）
“ParknShop and Watsons jointly launch a $50 'celebration' voucher for weddings, full-month or housewarming gifts — redeemable for food or daily goods anytime.”
ParknShop@jetso.topick · Threads · ♥ 6 positive · source
泰國媽媽麵（MAMA）的冬陰功忌廉（奶油）蝦味即食麵 特價$20 - 10包！ 我喜歡食冬陰功，尤其媽媽牌的冬陰功麵和米粉。 上次買5包米粉都要$16.9。今日竟然比我係惠康見到的媽媽冬陰功忌廉（奶油）蝦味即食麵 $10包裝減價至$20！忍唔住立刻入貨。 冬陰功忌廉（奶油）蝦味即食麵以濃郁酸辣的冬陰功湯底融合奶香，口感層次豐富。特色與風味湯底濃郁：比普通冬陰功多了一份奶香（奶油粉調配），中和了部分辣味，更加順口。
“Wellcome had MAMA tom yum cream shrimp noodles at $20 for 10 packs — way cheaper than before, couldn't resist stocking up.”
Wellcome@couponqueen0915 · Threads · ♥ 1 positive · source
946mL牛奶吾特價最多28元一盒 我買2盒才56元，你們搞那個買滿60元有九折，根本享受吾到，拜托無心做優惠就別做，搞反yuu儲印花五送一，仲吸引人
“946mL milk isn't discounted — buying 2 boxes at regular price is cheaper than hitting the $60-for-10%-off threshold. Stop running fake promos.”
Wellcome@陳小明 · Facebook · ♥ 1 negative · source