Executive summary
- ⚠ ReviewWellcomeVinda toilet paper post drives grassroots value buzz, but the comment thread also surfaces real quality gripes
- In the commentsShoppers say it disintegrates when wet and needs double-flushing, tempering the 'good value' takeaway
- ⚠ ReviewWellcomeInstant-noodle price-comparison post exposes a hard $19 vs $20 psychological line for shoppers
- In the commentsOne shopper vows he'll only buy again at Wellcome if it's priced at $19, not $20
- ParknShopParknShop's SELECT egg flash-sale (425 eng.) again out-executes Wellcome's owned promos on engagement-bait mechanics
- In the commentsComment-to-claim replies flood the thread even though most are just pasted keywords, showing the format still works
- ParknShopDay's single biggest engagement item (1,272 reactions) is a Threads joke about in-store radio at 7-Eleven/ParknShop — viral but low brand signal
- In the commentsRunning jokes threaten to 'play Don Don Donki' if the store gets noisy, a cheeky but real rival-defection cue
- WellcomeOrganic influencer buzz on a new Taiwanese nougat cracker keeps Wellcome's earned social positive-to-neutral
- WellcomeMinor app friction: shoppers can see the Wednesday rice/oil coupon but can't find how to activate it
Earned vs owned reach
Of the 2.2k total reach today, 26% is the chains posting on their own channels and only 74% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 321 | 76 | 19% |
| ParknShop | 1.3k | 505 | 27% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Bought it elsewhere. Previously bought it at Wellcome for $20.”
喺百住買。 之前喺惠康買過$20.
Shopper compares pricing between two supermarkets, noting a previous $20 purchase at Wellcome—useful for price-perception tracking.
View post →“This week's new arrivals: Dreyer's dessert-style ice cream, Nissin cup noodles, Lay's wavy BBQ chips, and pistachio-cashew mix, all on promotion 14-20 Aug 2026, plus a $30 add-on redemption for a Nestlé ice cream 3-pack.”
【今期堅係新！🤩】 堅係新👍🏻，唔好錯過多款新登場嘅產品！有DREYER'S®雪糕、合味道杯麵、樂事波浪薯片及焙小培開心果腰果，快啲嚟入貨啦🛒！ 🔸DREYER‘S® 品味甜點系列雪糕杯多件裝 (意大利芝士蛋糕風味/椰香厚奶) 優惠價$69/盒 ☕意大利芝士蛋糕風味：濃郁可可粉配搭香脆牛油曲奇碎，層 …
Official Wellcome promo post pushing several new SKUs with limited-time discounts and a bundle redemption offer.
View post →“Wednesday Rice/Oil + Household Day: 10% off when spending $150 on rice/oil or $238 on personal care/household items via Wellcome app, featuring rice, oil, laundry and tissue deals.”
【周三油米+持家日】 🍚星期三嚟惠康網店買米/食油滿$150或者買個人護理產品/生活/廚具/餐桌用品滿$238，即享9折*！快啲用惠康 APP 掃貨啦！ 精選產品： ✨金鳳泰國頂級茉莉香米5公斤 - 折實價$76.5/包 ✨金象牌頂上茉莉香米5公斤 - 折實價$56.7/包 ✨刀嘜純正+零反花生油3 …
Owned weekly 'Rice & Oil + Household Wednesday' promo driving app purchases via tiered spend discounts.
View post →“Wellcome's Vinda toilet paper is really good value 👍🏻”
惠康維達廁紙好扺👍🏻
Shopper praises Wellcome's Vinda toilet paper as good value, a positive earned mention on everyday essentials pricing.
View post →“Reader tip: Wellcome — Nescafe coconut milk instant coffee value pack comes with a free Shin-chan ceramic bowl, special price $49.9”
谷友報料 惠康 - 雀巢咖啡椰子牛奶即溶咖啡優惠裝 送小新陶瓷碗 😱 😱 😱 特價 $49.9
Deal-alert community group flags a Wellcome promo bundling Nescafe coconut-milk coffee with a free ceramic bowl gift, likely to drive traffic.
View post →“New product alert! Traditional Taiwanese nougat crackers now available at Wellcome supermarket—rich milky flavor with crispy scallion biscuit, great when toasted. Try it now!”
「新產品注意！」 傳統台式牛軋餅登錄惠康超市！ 濃郁奶香+香蔥酥脆餅乾？ 講緊就係哩款牛扎餅！ 放落焗爐焗一焗仲香添！ 依家來到惠康超市可以買到啦！快D試下啦！ #尚花粵 #惠康 #牛軋餅 #台式 #零食 新產品 好食 優惠 好味 香港品牌 超市
Food-influencer post highlights a new Taiwanese nougat cracker snack now sold at Wellcome, driving product discovery.
View post →“Bro don't be so wild... did I go to '247' or to ParknShop... let's not stir this up.”
大佬啊你唔好咁顛先 我去咗247定去百佳啊⋯ 不如唔好播⋯
Casual, low-signal mention comparing a 24-hr convenience option to ParknShop; minimal brand insight.
View post →“Flash Wednesday: comment 'SELECT' to get a coupon for Thai fresh brown eggs (12-pack) at $19 instead of $24.”
【快閃星期三⚡】 SELECT優惠又嚟喇💨今期快閃星期三就有SELECT佳之選泰國新鮮啡蛋🥚✨泰國直送大碼啡蛋，粒粒飽滿、蛋味濃郁，新鮮品質有保證✅ 無論係滑蛋飯、太陽蛋定水煮蛋，一整排煮出嚟都係幸福感💛🍳 🔥原價$24，依家留言拎券只需$19換1排，抵食之選，買得開心又放心，係咁先叫識揀！😼💛 攞 …
Owned engagement-bait flash sale (like+comment for coupon) promoting fresh imported eggs at discount.
View post →“Sharing tips on caring for your voice—after the injury I take it more seriously. P.S. There's a small surprise at the end: when you shop at PARKnSHOP you might hear my voice!”
分享小小呵護聲帶嘅訣竅 受傷真係令我更加注重保養自己 P.S. 片尾有小彩蛋，大家經過百佳 香港百佳超級市場 PARKnSHOP Supermarket HK 買嘢都可以聽到我把聲啦🤭 #SELECT #佳之選
KOL reveals her voice is used in ParknShop in-store audio ads, generating organic curiosity and store visits from fans.
View post →“Wednesday Special: discounts on oat milk, Australian yogurt, plant protein snacks and home fragrance sprays, online-only, today only.”
【至抵星期三👍🏻】 生活嘅快樂😆，有時就係來自一啖乳酪、一包小食，同返到屋企聞到鍾意嘅香氣🌸 今期#PNS網購有精選燕麥奶、乳酪、高蛋白零食同家居香氛優惠✨，等你隨時為日常加添幸福感♥️ 只限今日！ 即刻落單啦>> https://bit.ly/4x9FFMc ⚡SANITARIUM So Good …
Owned one-day 'Wednesday Special' online bundle discount across health/lifestyle categories to drive basket size.
View post →“'Care for Elders' promo: spend thresholds on adult diapers/formula unlock e-coupons, free gifts (e.g., kettle, diaper samples) via PNS online shop.”
【老友感謝祭💖】 係時候幫屋企老友記補補貨😉今期上#PNS網購 買精選DR.P金裝PRO/一定妥成人紙尿片及奶粉等產品 ，送你優惠券及贈品即刻落單啦>> 💖買精選長者護理產品滿$488，輸入優惠碼「26AUGELD1」，送$100電子優惠券 https://bit.ly/4xJ8lLK 💖精選成人紙 …
Owned 'Elder Care Appreciation' campaign bundling coupons and gifts for adult diapers, formula and related senior-care items.
View post →What customers are saying
Act on this
The 75-engagement Vinda toilet paper deal post is driving positive word-of-mouth on price, but replies reveal recurring product complaints — disintegration when wet, needing to flush twice, and low sheet count running out fast. Left unaddressed, repeat-purchase intent could erode despite the price win.
▸ Multiple independent commenters flag durability and flush issues in the same thread praising the discount
質量好差，濕咗水，成張碎晒
“Quality is poor — it gets wet and completely falls apart”
Wellcome@Winnie Law · Facebook · ♥ 1 · source
A cross-store price-comparison post (referencing a prior $20 Wellcome purchase) is generating price-anchoring commentary. One vocal shopper explicitly says he won't buy from Wellcome again unless it's back at $19, signalling growing price sensitivity and rival comparison shopping.
▸ Comment thread actively benchmarks Wellcome's price against ParknShop/other retailers on the same SKU
Wellxxxxxxm 再見到$20都不會買, 跟足見$19先會買。
“If I see it at $20 at Wellcome again I won't buy it — only when it's $19”
Wellcome@John Wu · Facebook · ♥ 2 · source
A shopper trying to redeem the Wednesday rice/oil discount reports the coupon is visible in the app but has no visible 'claim' button, creating friction that could suppress promo uptake.
▸ Direct user-reported UX gap under the official promo post
點先有優惠券？我個app裏便見到張券，但係冇「領取」兩個字。
“How do I get the coupon? I can see it in the app but there's no 'claim' button”
Wellcome@Cheering HO · Facebook · ♥ 0 · source
What's working
Amid the gripes, a few threads show genuine product love and savvy deal-hunting worth amplifying.
WellcomeInstant noodle taste and value win real praise
Several shoppers call it tasty and now a pantry staple, cheaper than Korean equivalents on special
正!屋企長備
“Great! Now a household staple”
Wellcome@Fandy Cheng · Facebook · ♥ 1 · source
Ok嫁，特價仲平過韓國😅
“It's fine, and on special it's even cheaper than the Korean one”
Wellcome@Tc Chan · Facebook · ♥ 1 · source
WellcomeNescafe bundle-with-gift deal sparks value-hunter math
A shopper works out unit economics to show the bundle beats buying items separately, spreading positive word of mouth
同店兩套99.80，兩包77.00，即兩個碗22.80(@11.40)
“Same shop: two sets for $99.80, two packs for $77.00 — that makes the two bowls only $22.80 ($11.40 each)”
Wellcome@Wood Ng · Facebook · ♥ 0 · source
ParknShopParknShop's comment-to-claim coupon mechanic drives mass participation
The Wednesday egg flash-sale post racked up dozens of comment claims, showing the format's continued pull
快閃星期三
“Flash Wednesday (comment to claim coupon)”
ParknShop@May Li · Facebook · ♥ 0 · source
Report Card: Gripes & Requests
Beyond the headline wins, customers used the comments to flag product durability doubts, unanswered questions, and app friction.
WellcomeToilet paper durability doubts
Multiple replies under the Vinda value post flag it disintegrates when wet and needs double-flushing
質量好差，濕咗水，成張碎晒
“Quality is poor — it gets wet and completely falls apart”
Wellcome@Winnie Law · Facebook · ♥ 1 · source
好難沖哂，總要兩次
“Hard to flush away, always need to flush twice”
Wellcome@Loobay Leung · Facebook · ♥ 0 · source
WellcomeCoupon-claim UX friction in the app
A shopper can see the discount in-app but can't locate how to activate it
點先有優惠券？我個app裏便見到張券，但係冇「領取」兩個字。
“How do I get the coupon? I see it in the app but there's no 'claim' button”
Wellcome@Cheering HO · Facebook · ♥ 0 · source
WellcomeUnanswered product questions on the noodle post
Basic questions about spice level and where to buy go unanswered in-thread
請問辣唔辣呀？
“Is it spicy or not?”
Wellcome@Wong Siu Yau · Facebook · ♥ 0 · source
邊度有百住？
“Where can I find 'Pak Chu'?”
Wellcome@Luke Chan · Facebook · ♥ 0 · source
WellcomeShoppers openly price-track Wellcome vs rivals
Comment threads compare current vs prior prices and where the item was cheaper
Wellxxxxxxm 再見到$20都不會買, 跟足見$19先會買。
“If I see it at $20 at Wellcome again I won't buy it — only when it's $19”
Wellcome@John Wu · Facebook · ♥ 2 · source
The day's single highest-engagement item is a lighthearted Threads post about ParknShop/7-Eleven in-store radio; despite the fun tone, the top replies repeatedly joke about switching the music to rival Don Don Donki if it gets annoying — a low-stakes but real defection cue buried inside viral, brand-adjacent humor. See the post →
ParknShopParknShop's comment-to-claim flash sales keep out-pacing Wellcome's discount posts
ParknShop's Wednesday flash-sale format (this week: eggs) consistently pulls mass comment volume via a simple 'like + comment keyword for coupon' mechanic, outperforming Wellcome's own Wednesday rice/oil and Nescafe bundle posts on engagement.
▸ Dozens of near-identical comment claims stacking up within the same promo thread
快閃星期三
“Flash Wednesday (comment left to claim the coupon)”
ParknShop@May Li · Facebook · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
Wellxxxxxxm 再見到$20都不會買, 跟足見$19先會買。
“If I see it at $20 at Wellcome again I won't buy it — only when it's $19”
Wellcome@John Wu · Facebook · ♥ 2 negative · source
質量好差，濕咗水，成張碎晒
“Quality is poor — it gets wet and completely falls apart”
Wellcome@Winnie Law · Facebook · ♥ 1 negative · source
正!屋企長備
“Great! Now a household staple”
Wellcome@Fandy Cheng · Facebook · ♥ 1 positive · source
你再嘈就播dondondonki
“Keep making noise and I'll play the Don Don Donki jingle”
ParknShop@pennylee220 · Threads · ♥ 325 neutral · source
點先有優惠券？我個app裏便見到張券，但係冇「領取」兩個字。
“How do I get the coupon? I see it in the app but there's no 'claim' button”
Wellcome@Cheering HO · Facebook · ♥ 0 neutral · source
快閃星期三
“Flash Wednesday (comment to claim coupon)”
ParknShop@May Li · Facebook · ♥ 0 neutral · source