Executive summary
- ParknShopParknShop's in-store radio jingle triggers the day's biggest backlash
- In the commentsA 545-engagement Threads thread mocks the copyright-driven playlist rotation piped into 24/7 gyms, with shoppers begging staff to just turn it off
- ⚠ ReviewWellcomeTourists can't find the viral PANDO fish balls at Wellcome / Market Place 360 branches
- In the comments76-engagement thread turns into a 49-reply scavenger hunt naming which branches still have stock, while others resort to delivery apps or the airport
- ⚠ ReviewWellcomeWellcome's promo pricing loses out to ParknShop's BOGO deal on the same item
- In the commentsA savings-tracking post shows a shopper skipping Wellcome's $56 unit price in favour of ParknShop's buy-2-get-1 at $50
- WellcomeYuu points and the Dettol buy-4-get-gift promo keep generating organic love
- In the commentsShoppers post about stacking Dettol shower gel for the free gift and enjoying Yuu-funded free lunches
- ⚠ ReviewWellcomeDelivery ETA misses and an unreachable WhatsApp support line frustrate a shopper
- In the commentsA customer still waiting on a delivery promised for 5pm the day before pointedly compares Wellcome's silence unfavourably
Earned vs owned reach
Of the 1.2k total reach today, 35% is the chains posting on their own channels and only 65% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 179 | 105 | 37% |
| ParknShop | 568 | 305 | 35% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Sunday Morning promo: 10% off packaged bread/cake/breakfast items/long-life milk when spending $80+ on Wellcome online shop, valid 16/8/2026, with fast delivery via Wellcome app.”
【周日醒晨日】 星期日瞓到自然醒，想舒舒服服享受個 Good Morning？☀️🍞 上惠康網店買包裝麵包/蛋糕/早餐產品/常溫奶滿 $80，即享 9 折*！一次過買齊麵包同牛奶，無論係豐富嘅 Sunday Brunch 定係星期一嘅早餐，都可以輕鬆搞掂！快啲用惠康 APP 掃貨，送埋上門等你可以留 …
Official Wellcome post duplicating the Market Place Sunday breakfast promo, emphasizing app-based delivery and cross-channel loyalty engagement.
View post →“Heading back to Taiwan tomorrow. Visited several Wellcome and U Select 360 stores the past few days but couldn't find this fish ball - does anyone know where to buy it in Hong Kong?”
明天要回台灣了 這幾天跑了好幾家惠康跟優品360 都沒看到這個魚蛋 請問在香港的大家 這個魚蛋到底哪裡買得到😭
Taiwanese visitor unable to find a specific fish ball product across multiple Wellcome branches before departure, indicating a stock/availability gap for a sought-after item.
View post →“First time I've seen Wellcome offer this price.”
第一次見惠康做這個價錢
Local shopper expresses surprise at an unusually low Wellcome price, signalling a promo caught attention.
View post →“Water... some Filipino tourists in HK complain water is expensive, calling it 'gold.' Yes, it's expensive if bought at convenience stores. Wellcome, ParknShop (Taste, Fusion Taste International), and Market Place are supermarkets here where you can buy cheaper water, often on sale as shown in the pi …”
Tubig... Ito minsan ang complain ng mga turistang pinoy sa Hongkong dahil mahal daw ang tubig sa hongkong, "Gold daw".. Yes po mahal kung sa mga conve …
Community page for Filipino domestic workers advises that supermarkets like Wellcome and ParknShop sell cheaper bottled water than convenience stores, positioning them as the budget-friendly choice for expats.
View post →“Sunday Morning promo: 10% off packaged bread/cake/breakfast items/long-life milk when spending $80+ on Market Place online shop, valid 16/8/2026, via Wellcome app delivery.”
【周日醒晨日】 星期日瞓到自然醒，想舒舒服服享受個 Good Morning？☀️🍞 上Market Place網店買包裝麵包/蛋糕/早餐產品/常溫奶滿 $80，即享 9 折*！一次過買齊麵包同牛奶，無論係豐富嘅 Sunday Brunch 定係星期一嘅早餐，都可以輕鬆搞掂！快啲用惠康 APP 掃貨 …
Market Place (Wellcome group online store) runs a Sunday-themed 10% off bread/cake/breakfast/milk promo via the Wellcome app, reinforcing weekend breakfast occasion marketing.
View post →“Enjoying our free lunch courtesy of Yuu points🩷 #HongKong #everyone”
Customer publicly praises a free lunch redeemed via Wellcome's Yuu points, positive earned advocacy for the loyalty program.
View post →“Radio 247, if you're going to keep playing this ParknShop jingle, better not play it at all.”
247你再播埋依啲百佳歌真係不如唔好播😭🙏 Sound on
Listener expresses annoyance at a radio station repeatedly playing a ParknShop jingle, indicating possible ad fatigue.
View post →“PARKnSHOP's weekly deals: frozen Norwegian salmon fillet $88, Dreyer's ice cream 3 for $100, Lay's chips 3 for $60 with free chip tin, plus various app/loyalty discount codes.”
【佳抵買✨本周精選優惠🚨🔥】 今期佳抵買已經幫你揀好一系列日常必買清單，由零食到飲品通通齊晒！快啲嚟百佳旗下超市或PNS網購直接掃貨，幫屋企補貨啦🛒💥！ 今期佳搶優惠🔥： ✨急凍挪威有皮三文魚柳(ASC)480克^ $88/包 ✨Dreyer's雪糕批3支裝/迷你雪糕批5支裝/雪糕筒3支裝-各款 $ …
Weekly 'Super Save' flyer post bundling frozen salmon, ice-cream, and chips deals with numerous stacked loyalty/app discount codes, typical high-frequency owned promo content.
View post →“ParknShop official post showcasing this week's MoneyBack member deals: discounted ham slices, dumplings, chips, and chrysanthemum tea drinks, plus a link to online store promos.”
【超抵易賞價👍本週會員專享低至45折💰❗️】 又有好嘢推介俾大家！今期易賞價好多正嘢，快啲睇下有無心頭好🥰 特別為您推薦以下優惠: ✨超值牌火腿片/ 火腿扒454克⬇️超抵易賞價 $50/2包 (平均$25/包) ✨淘大日式煎包5個裝/ 鮮蝦菜苗餃6件裝⬇️超抵易賞價 $9/包 ✨ SELECT佳之 …
Owned weekly loyalty pricing promo highlighting discounts on ham, dumplings, chips and chrysanthemum tea for MoneyBack members.
View post →“PARKnSHOP promotes a 'healthy choices' campaign: Vitasoy yogurt drink 2 for $26, Barebells protein bars 2 for $58, sugar-free mints 2 for $14, plus various PNS app/online and Amex card promo codes.”
【健康佳選💚食得開心又有營】 健康有得揀！百佳旗下超市或PNS網購都有多款有「營」零食飲品畀你選擇，快啲嚟掃貨啦！ ✨健康佳選清單： ✅十字牌 無添加糖娟姍乳酪飲品250克 $26/2支，平均$13/支* ✅Barebells 高蛋白棒55克-各款 $58/2排，平均$29/排* ✅爽浪無糖香口珠2 …
Owned PARKnSHOP post pushing a 'healthy choices' bundle deal (yogurt drinks, protein bars, sugar-free gum) alongside multiple loyalty/app promos, showing heavy reliance on discount stacking to drive traffic.
View post →“ParknShop official post explaining differences between white and red miso and their health benefits, alongside various membership app coupon codes, cashback and free-shipping promotions.”
【佳有內幕🕵🏻♂️】味噌紅白大戰！原來身體唔同狀態要揀唔同色？！ 白味噌同赤味噌除咗顏色唔同，背後嘅營養、風味同養生功效都各有長處？等 #佳蛋仔BESTGUY 同 #百便星EASY 化身食材神探，直接幫你解構呢場「味噌紅白大戰」，等你可以根據每日嘅身體狀態精準排陣，教你喺盛夏飲得窩心又養生！🌟🏆 …
Owned educational content on white vs red miso paired with cross-channel loyalty/app promo codes to drive engagement.
View post →What customers are saying
Act on this
A Taiwanese tourist's search for the viral PANDO curry fish balls across multiple Wellcome and Market Place 360 branches went unanswered, spawning a 49-comment thread of fans naming specific branches, delivery-app workarounds, and even informal resellers offering to buy on the tourist's behalf — a clear signal that demand from mainland/Taiwan visitors is outstripping replenishment at tourist-heavy locations.
▸ 76-engagement Threads post; multiple commenters report empty shelves in Tsim Sha Tsui and other tourist districts, with early-morning restock the only reliable tip
要問店員隔天有沒有進貨，現在很缺貨，我七月中去也跑空好幾家，最後跑去黃大仙的，直接掃空😂
“Ask staff if new stock is coming the next day — it's in short supply right now; I also ran to several stores in mid-July before finally clearing out the Wong Tai Sin branch.”
Wellcome@uyii_720 · Threads · ♥ 1 · source
A price-comparison post shows a shopper explicitly abandoning both chains after seeing Wellcome quote $56 per unit against ParknShop's buy-2-get-1 at $50 — the kind of side-by-side comparison that is increasingly common on social savings pages and directly costs Wellcome the sale.
▸ Shopper cites specific unit prices, choosing not to buy from either chain and defaulting to 7-Eleven
好彩呢度心心咗可以睇得返～ 一睇到留言d 價錢，即刻唔喺百街/ 惠康買！ 百街$50 買二送一 惠康$56.x一個 然後71 雪櫃壞咗～ 個天係都唔想我今日食到！！！
“Lucky I could still see the price comments — as soon as I saw them I decided not to buy from ParknShop or Wellcome! ParknShop was $50 buy-2-get-1, Wellcome was $56.x each. Then the 7-Eleven fridge was broken too — the universe really didn't want me to eat this today!”
Wellcome@mat_dou_gong · Threads · ♥ 1 · source
A customer reports a delivery promised for 5pm the previous day still not arrived, with phone lines unanswered and customer service only operating Monday-Friday — reinforcing the recurring digital-experience complaints (ETA accuracy, support responsiveness) flagged in the wider post analysis.
▸ Direct unfavourable comparison made in the same comment, weekday-only support window called out explicitly
好過惠康，琴日17:00 sd WhatsApp黎，到依一刻都未到。電話無人覆客服開星期1-5
“Better than Wellcome — yesterday at 5pm they said delivery (SD WhatsApp) was coming and it still hasn't arrived. No one answers the phone; customer service only works Monday to Friday.”
Wellcome@johnch.ch · Threads · ♥ 0 · source
What's working
Loyalty perks and tactical promos continue to generate genuine, unprompted advocacy for Wellcome even amid the pricing and stock gripes.
WellcomeDettol buy-4-get-gift promo sparks organic hoarding content
Shopper-created post with hashtags dedicated to the deal describes switching from a simple restock into bulk-buying purely for the gift
🔥 惠康今次個贈品真係幾吸引！ 買 4支滴露沐浴露 就有靚靚贈品送 🎁 本身諗住補貨，見到個贈品即刻變咗，買夠4支先算 🤣 滴露本身又係屋企長期用開，有得囤貨＋有贈品拎，呢啲優惠真係好難忍手🙈l #惠康 #Wellcome #滴露 #Dettol #沐浴露 #香港好物 #超市好物 #抵買推介 #優惠情報 #贈品控 #香港生活 #日用品分享
“Wellcome's latest gift is so tempting! Buy 4 Dettol shower gels and get a nice gift — I was just restocking but the gift made me buy a full set. This kind of deal is hard to resist.”
Wellcome@siukawaihahaha · Threads · ♥ 3 · source
WellcomeYuu loyalty points fund goodwill moments like free lunches
Everyday post about enjoying a free lunch paid for entirely with Yuu points draws warm, supportive replies
Have a wonderful time 🥰💗
“Have a wonderful time!”
Wellcome@Kempiz Permejo Genild's · Facebook · ♥ 0 · source
WellcomeTourist demand for fish balls shows strong organic brand pull
Despite stockouts, dozens of visitors describe buying in bulk (20+ packs) when they do find stock, confirming genuine repeat-purchase intent
我7月底在MOKO新世紀廣場優品360一次買了20幾包 還有很多箱 貨很齊全‼️
“I bought 20-something packs at MOKO New Town Plaza's Market Place 360 in late July — plenty of stock, very well supplied!”
Wellcome@2002._.yang · Threads · ♥ 3 · source
Report Card: Gripes & Questions
Beyond the headline stories, shoppers used the comments to flag availability confusion, ingredient skepticism and pricing perceptions that Wellcome should keep an eye on.
Wellcome"Where can I actually buy this?" — availability confusion
Repeated requests across the fish-ball thread show shoppers hitting multiple branches before finding stock
我也跑了好幾家都沒有 問店員說都賣完了
“I also tried several stores — none had stock, staff said it was all sold out.”
Wellcome@micheng611 · Threads · ♥ 1 · source
WellcomeLocal skepticism about processed/preserved fish balls
Even as tourists chase the item, some local shoppers question the preservatives and packaging versus fresh-cooked alternatives
PANDO是360的OEM產品，實體店只有360才會賣，我真係諗唔明呢包野咁多添加劑有幾好食？！真係好食嘅魚旦係唔會預先包裝的😓 無言😑
“This is an OEM product for Market Place 360, only sold in their physical stores — I really don't understand how something with this many additives can taste that good. Real good fish balls aren't pre-packaged.”
Wellcome@iwinbearbear · Threads · ♥ 0 · source
WellcomeBottled water perceived as pricey versus refill/corner-shop options
Filipino domestic-helper community discussion calls convenience-store water 'gold' and points to cheaper alternatives elsewhere
Sa mga tabi tabi may 5diollars lng
“At the corner stores nearby it's only $5.”
Wellcome@Mariya Belya Artya · Facebook · ♥ 0 · source
A savings-sharing post meant to help shoppers celebrate a good deal instead becomes a defection story: after comparing prices, the commenter explicitly rules out buying from Wellcome ($56/unit) in favour of noting ParknShop's cheaper buy-2-get-1 ($50), then ends up at 7-Eleven when that too falls through — showing how directly rival promos peel away price-sensitive shoppers even from a positive-intent post. See the post →
ParknShop247 gym jingle backlash signals ad-fatigue risk for rival's audio branding
A copyright-driven switch to a repetitive in-house playlist at 24/7 gyms has drawn ParknShop's biggest single-post engagement of the day, almost entirely negative, with shoppers joking they feel like they've walked into a supermarket.
▸ 545-engagement Threads post, 35+ comments piling on with jokes and complaints
屌琴日去247又係播呢啲 以為去左超市
“Damn, went to 24/7 yesterday and they're playing this again — felt like I'd walked into a supermarket.”
ParknShop@_patrickstarstar_ · Threads · ♥ 27 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
247你再播埋依啲百佳歌真係不如唔好播😭🙏 Sound on
“If 24/7 keeps playing these ParknShop-style jingles, honestly better not play music at all.”
ParknShop@kaa.h1n_ · Threads · ♥ 545 negative · source
明天要回台灣了 這幾天跑了好幾家惠康跟優品360 都沒看到這個魚蛋 請問在香港的大家 這個魚蛋到底哪裡買得到😭
“Flying back to Taiwan tomorrow — visited several Wellcome and Market Place 360 stores these past days and still can't find this fish ball.”
Wellcome@heidi.peng · Threads · ♥ 76 neutral · source
🔥 惠康今次個贈品真係幾吸引！ 買 4支滴露沐浴露 就有靚靚贈品送 🎁 本身諗住補貨，見到個贈品即刻變咗，買夠4支先算 🤣 滴露本身又係屋企長期用開，有得囤貨＋有贈品拎，呢啲優惠真係好難忍手🙈l #惠康 #Wellcome #滴露 #Dettol #沐浴露 #香港好物 #超市好物 #抵買推介 #優惠情報 #贈品控 #香港生活 #日用品分享
“Wellcome's latest gift is so tempting! Buy 4 Dettol shower gels and get a nice gift — hard to resist this kind of deal.”
Wellcome@siukawaihahaha · Threads · ♥ 3 positive · source
好彩呢度心心咗可以睇得返～ 一睇到留言d 價錢，即刻唔喺百街/ 惠康買！ 百街$50 買二送一 惠康$56.x一個 然後71 雪櫃壞咗～ 個天係都唔想我今日食到！！！
“As soon as I saw the price comments I decided not to buy from ParknShop or Wellcome! ParknShop was $50 buy-2-get-1, Wellcome was $56.x each.”
Wellcome@mat_dou_gong · Threads · ♥ 1 negative · source
好過惠康，琴日17:00 sd WhatsApp黎，到依一刻都未到。電話無人覆客服開星期1-5
“Better than Wellcome — delivery promised for 5pm yesterday still hasn't arrived, and no one answers the phone; support is only Monday to Friday.”
Wellcome@johnch.ch · Threads · ♥ 0 negative · source
係IKEA 買大盒裝 500g 平好多！$49.9
“At IKEA the big 500g pack is much cheaper — only $49.9!”
Wellcome@ResilientFlamingo8409 · Facebook · ♥ 3 negative · source