Executive summary
- ParknShopPARKnSHOP's '落佳拎' click-and-collect influencer post is today's single most-viral story (1,176 engagements), dwarfing anything from Wellcome.
- In the commentsTop comments mock the 'DEREK' promo-code influencer and an oddly-timed unrelated birthday shoutout rather than praising the service itself.
- WellcomeWellcome's biggest organic moments today are comedic mishaps, not marketing wins.
- In the commentsA graphic prune-juice bowel-movement saga and a durian-ripeness spat with staff both went viral (354 and 178 engagement) for the wrong reasons.
- ⚠ ReviewWellcomeTrending yozm yogurt is drawing shoppers in, but stock is inconsistent even against Wellcome's own official branch list.
- In the commentsOne shopper says following the branch list has never once yielded a successful find of the SKU.
- ParknShopPARKnSHOP undercuts Don Don Donki on mentaiko sauce, winning organic praise.
- In the commentsA price-comparison post noting the same $40 tag as Donki picked up 145 likes.
- ⚠ ReviewWellcomeBoth chains run near-identical 88%-off online sales and Hang Seng cashback promos today — with paid campaigns at parity, organic virality is the real battleground, and PARKnSHOP is winning it decisively.
- In the commentsWellcome's own 88% promo drew a complaint that prices were quietly marked up beforehand.
- Wellcome'Everything's expensive' sentiment keeps surfacing in Wellcome threads.
- In the commentsA shopper contrasts a $50 branded coconut water with Wellcome's $5.5 equivalent, sparking price-trust skepticism.
Earned vs owned reach
Of the 2.4k total reach today, 69% is the chains posting on their own channels and only 31% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 31%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 577 | 363 | 39% |
| ParknShop | 147 | 1.3k | 90% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Hadn't pooped in 3 days, heard prune juice helps with that, so I bought some at Wellcome... (goes on to graphically describe an extreme laxative episode after drinking it).”
話說事情是咁的 小弟已經有三日冇屙屎 之前上網見到話西梅汁通便非常屌咪 於是經過惠康咁當然係購入一波西梅汁啦 其實我已經好保守，淨係飲咗三四啖 飲完去到琴晚瞓覺嘅時候都係非常風平浪靜 去到今日朝頭早返工，突然史意來臨 馬上到屎坑辦公 呢度已經屙咗兩次 只不過係唔肚痛嗰隻 去到夜晚返到屋企 …
Graphic, comedic account of a Wellcome-bought prune juice causing an intense laxative reaction—reinforces the product's reputation, but framed negatively/humorously which could still drive curiosity purchases.
View post →“So I went to Wellcome to buy durian and picked a yellowish one that looked ripe. A nearby woman said 'that's not ripe, don't be fooled by the color, get one of these split discounted ones instead.' I smiled and walked to checkout, where the cashier also warned it wasn't ripe and I should wait. I dou …”
話說，我去惠康買榴槤 我㨂咗個黃黃地看似熟了的細榴槤，捧起身準備去埋單 隔離有位熱心的中女指住我的榴槤「呢個唔熟㗎，你唔好見佢黃就以為熟吖，你要即刻食就買呢啲啦」（指住佢身邊一堆爆咗的減價榴槤） 我只是報以不失禮貌的微笑，然後捧住個榴槤走人 收銀姐姐：你要即刻食呀？呢個唔熟架喎！ Me:（終於有啲質 …
Staff and a bystander repeatedly questioned a customer's durian pick despite it turning out ripe—an awkward interaction suggesting staff should offer advice only when requested.
View post →“Wellcome's Thursday deal: 10% off soups, canned goods, frozen dumplings, wonton and dim sum on spend of $80+ via app.”
【周四速食日】 想快靚正開飯？🍲🥟 今日嚟惠康網店買湯/罐頭/急凍餃子/雲吞/點心滿 $80，即享 9 折*！放工返到屋企想速戰速決定係半夜想食宵夜，記得快啲用惠康 APP 掃貨，隨時加熱就食得就最爽！ 優惠期：13/8/2026 *客戶需於活動頁面領取優惠券方可享有優惠。此優惠不可與其他優惠同時使 …
Owned Thursday convenience-meal discount encouraging app-based ordering for quick meals.
View post →“Wellcome recruitment post inviting applicants to join via WhatsApp or website; also promotes app delivery service.”
【招聘 － 加入我哋！】 惠康作為全港最大網絡嘅超市，每日都要服務大眾，需要更多嘅人才加入，令到我哋變得更好！ 快啲WhatsApp 91750240 聯絡我哋 或去以下網站睇下有無適合你嘅職位啦！ https://bit.ly/4wIwVMM --------------------------- …
Official Wellcome hiring push emphasizing scale as HK's largest supermarket network; owned-media staffing content.
View post →“Wellcome recruitment call: as HK's largest supermarket network, they are hiring—contact via WhatsApp or website.”
【招聘 － 加入我哋！】 惠康作為全港最大網絡嘅超市，每日都要服務大眾，需要更多嘅人才加入，令到我哋變得更好！ 快啲WhatsApp 91750240 聯絡我哋 或去以下網站睇下有無適合你嘅職位啦！ https://bit.ly/4wIwVMM --------------------------- …
Owned recruitment post highlighting Wellcome's scale as HK's largest supermarket network to attract talent.
View post →“Hang Seng enJoy cardholders get 8% off with no cap plus 3x yuu points at Wellcome stores/online on qualifying spend.”
【恒生enJoy卡專享優惠 折扣無上限✨】 有恒生enJoy卡嘅朋友要注意呀！今日（8月13日）嚟惠康門市用恒生enJoy卡單一簽賬淨值滿$100或以上/於惠康網店或yuu 網購滿$600或以上，即享92折！折扣無上限，再賺3x yuu積分，儲到嘅積分仲可以當現金使！快啲嚟惠康邊買邊賺啦！ 優惠受條 …
Owned bank-card promo offering uncapped 8% discount and bonus yuu points to drive loyalty spend.
View post →“Promo for PNS's new click-and-collect service '落佳拎' - order via app, lock in deals without queuing, pick up at nearest store within an hour; use code DEREK for $20 off first order over $100.”
下次都係唔亂講嘢了。。。 PNS網購升級店取服務「落佳拎」✨ 用App落單即時鎖定最抵優惠，最重要係完全唔使同人爭、同人迫！🛒💨 最快一個鐘就可以去到你最近嘅門市攞貨，勁方便🤠 🚨🚨最最最重要嘅係記得用我嘅專屬優惠碼：💥 DEREK 💥 首張落佳拎訂單買滿 $100 即減 $20* ‼️‼️ 快啲去 …
Influencer-owned promo for PARKnSHOP's new online-order-to-store-pickup service '落佳拎', pushing a personal discount code to drive trial and reduce checkout friction.
View post →“This mentaiko sauce is sold at ParknShop, much cheaper than at Donki, both priced at 40.”
這支明太子醬在百佳有得賣，比Donki平好多，都係40
Shopper notes ParknShop's cheaper pricing on an imported mentaiko sauce versus Don Don Donki, a favorable price comparison.
View post →“Market Place online store big discount day: 12% off storewide for orders over $888 with home delivery, plus $100 e-coupon bonus, valid 14/8/2026.”
【 📢 Market Place網店大折日 全場88折🔥】 把握機會！聽日 (14/8) 記得嚟Market Place網店入貨！送貨上門買滿$888即享88折*，再送$100電子優惠券^！快啲把握機會嚟網店掃貨啦！ 優惠期：14/8/2026 *需於活動頁面領取優惠券並於結帳時使用方可享此優惠。此 …
Market Place (PARKnSHOP group) owned-media promo mirroring Wellcome's online discount day, targeting delivery spend threshold.
View post →“ParknShop warns customers about fake Facebook pages impersonating the brand and requesting personal information; reminds them to trust only the officially verified page.”
【佳蛋仔提提你】⚠️認住藍剔嚴防假冒專頁⚠️ 最近發現 Facebook 出現假冒「百佳超級市場」嘅專頁，發放虛假的優惠訊息，甚至透過私訊要求顧客登記！各位顧客切勿相信該類虛假廣告、切勿點擊相關連結或向對方提供任何個人資料！ 佳蛋仔BEST GUY 提提大家，百佳官方 Facebook 專頁設有 M …
Official ParknShop warning about fake Facebook pages phishing customer data; brand protection communication.
View post →“ParknShop x foodpanda: 10% off orders of $360+ (code PNS10) on select items like Oreo, Vitasoy soy milk, and kiwifruit, delivered in as fast as 45 minutes.”
【百佳 x foodpanda 優惠速遞💖】 夏日炎炎想安坐家中幫屋企補貨🏠而家只要開foodpanda App，就可以用優惠價買到餅乾、豆漿、奇異果🥰最快45分鐘送到^💥即刻落單啦>> 🎉 買滿$360，輸入優惠碼「PNS10」，即享9折# 精選產品推介*︰ 🎉精選OREO餅乾236克 - 243 …
Owned cross-platform promo with foodpanda offering discounted snacks/drinks to drive delivery channel usage.
View post →What customers are saying
Act on this
The trending yozm yogurt SKU is confirmed in Wellcome's range, but shoppers report it's missing even at branches listed on the official stock list, creating a fulfillment gap on a hot product just as demand peaks.
▸ A shopper following the official branch list has never once successfully found the item in stock.
唔係間間惠康都有㗎，但我就算跟住指定分店list都冇一次成功搵到過一杯yozm乳酪🧎🏻♀️
“Not every Wellcome carries it, but even following the official branch list, I've never once successfully found a cup of yozm yogurt.”
Wellcome@fishriceseonsaeng · Threads · ♥ 1 · source
A customer's durian pick was second-guessed by a fellow shopper and then a cashier, sparking a widely-shared thread; the durian turned out fine, but it shows produce/checkout staff undermining shopper confidence with inconsistent ripeness cues.
▸ Cashier insisted the chosen durian 'isn't ripe' and pushed discounted over-ripe stock instead; customer opened it at home and it was perfect.
話說，我去惠康買榴槤 我㨂咗個黃黃地看似熟了的細榴槤，捧起身準備去埋單 隔離有位熱心的中女指住我的榴槤「呢個唔熟㗎，你唔好見佢黃就以為熟吖，你要即刻食就買呢啲啦」（指住佢身邊一堆爆咗的減價榴槤） 我只是報以不失禮貌的微笑，然後捧住個榴槤走人 收銀姐姐：你要即刻食呀？呢個唔熟架喎！ Me:（終於有啲質疑自己）係咩？我係想今晚食吖😟 收銀姐姐：係呀，好硬添吖，你要擺多幾日等佢熟, 你仲要唔要？ Me: 喔…唔緊要啦，我買咗先啦 憑我今年開咗不下10個榴連的經驗，我都係唔信佢地，返屋企即刻開咗！五房、熟度啱啱好😌 對唔住，我有一個moment懷疑咗自己！
“I picked a small, slightly-yellow durian at Wellcome; a fellow shopper and then the cashier both insisted it wasn't ripe and pushed the discounted over-ripe ones instead — I ignored them and it opened up perfect.”
Wellcome@wing_season · Threads · ♥ 178 · source
Both chains are running near-identical 88%-off online sales and Hang Seng enJoy 8% cashback today, so paid/owned promotion isn't a differentiator. PARKnSHOP's creator-led click-and-collect post generated 1,176 engagements while Wellcome's top organic moments were comedic UGC (prune juice, durian) rather than brand-driven content, and its own promo drew a price-hike complaint.
▸ PARKnSHOP's influencer post far outpaces any Wellcome-owned content today.
上期88折，啲貨品標高晒價😦
“Last time it was 88% off, but the products had their prices marked up first.”
Wellcome@Hong Wong · Facebook · ♥ 1 · source
What's working
Beyond the noise, genuine organic wins are visible for both chains today.
WellcomeThree-yellow chicken & clear-out cooking hacks get organic love
A home-cook's coconut-water-poached chicken recipe using Wellcome's three-yellow chicken drew an enthusiastic recipe request.
我都唔係好識煮 我既辦法係買if椰子水1L 1:1溝水煲滾 然後試下味鍾意甜d/淡d 再調比例 雪櫃有咩就落咩 例如我呢次有淮山 菠菜 粟米 惠康買的三黃雞 半隻連骨 求係洗下無血就ok 懶人辦法就影一張相問gemini 佢會安排落既先後次序 同埋幾多分鐘再落咩 例如粟米 淮山可以煮耐d落先 雞好似滾七分鐘ok 最後落菜 😋其實就咁食都夠味 鍾意可以切d蒜蓉 小辣椒 溝蒸魚豉油 點雞就好好味
“I bought IF coconut water and Wellcome's three-yellow chicken (half, bone-in) and boiled everything with whatever's in the fridge — turns out great.”
Wellcome@_852murmur · Threads · ♥ 0 · source
好正喎，有冇食譜🤤🤤
“Looks great, got a recipe? 🤤”
Wellcome@_veronil_fafa · Threads · ♥ 0 · source
WellcomeThis season's durian gets a quality thumbs-up
Despite the ripeness spat, other shoppers independently praise this season's durian quality at Wellcome.
今次惠康榴連，好細核，好甜一流。
“This batch of Wellcome durian has small pits and is really sweet.”
Wellcome@fung8564 · Threads · ♥ 0 · source
ParknShopPARKnSHOP undercuts Don Don Donki on mentaiko sauce
A price-comparison post (145 likes) showing PARKnSHOP matches Donki's price point wins organic word-of-mouth.
這支明太子醬在百佳有得賣，比Donki平好多，都係40
“This mentaiko sauce is sold at PARKnSHOP, much cheaper than Donki, same $40.”
ParknShop@caingg · Threads · ♥ 145 · source
Report card: questions & gripes
Recurring themes from shoppers about pricing trust and product availability at Wellcome.
WellcomeShoppers say discount pricing gets inflated first
A recurring complaint: base prices appear marked up just before the advertised 88%-off sale window.
上期88折，啲貨品標高晒價😦
“Last time it was 88% off, but the products had their prices marked up first.”
Wellcome@Hong Wong · Facebook · ♥ 1 · source
WellcomeCoconut water price swing raises pricing-trust questions
A shopper flags a huge gap between a $50 branded coconut water and Wellcome's $5.5 version, prompting skepticism from others.
上年我買了一罐椰子水$50(包裝特別) 惠康賣$5.5
“Last year I bought a can of coconut water (special packaging) for $50 — Wellcome sells it for $5.5.”
Wellcome@tae_tae_tae_t · Threads · ♥ 4 · source
唔係掛 真係要開名
“Really? You should name the brand.”
Wellcome@loveyinghung · Threads · ♥ 0 · source
WellcomeDurian ripeness communication confuses shoppers
A shopper was second-guessed by both a fellow customer and a cashier over a durian's ripeness, despite it turning out fine at home.
話說，我去惠康買榴槤 我㨂咗個黃黃地看似熟了的細榴槤，捧起身準備去埋單 隔離有位熱心的中女指住我的榴槤「呢個唔熟㗎，你唔好見佢黃就以為熟吖，你要即刻食就買呢啲啦」（指住佢身邊一堆爆咗的減價榴槤） 我只是報以不失禮貌的微笑，然後捧住個榴槤走人 收銀姐姐：你要即刻食呀？呢個唔熟架喎！ Me:（終於有啲質疑自己）係咩？我係想今晚食吖😟 收銀姐姐：係呀，好硬添吖，你要擺多幾日等佢熟, 你仲要唔要？ Me: 喔…唔緊要啦，我買咗先啦 憑我今年開咗不下10個榴連的經驗，我都係唔信佢地，返屋企即刻開咗！五房、熟度啱啱好😌 對唔住，我有一個moment懷疑咗自己！
“I picked a small, slightly-yellow durian; a shopper and then the cashier both said it wasn't ripe and to buy the discounted over-ripe ones instead — I opened mine at home and it was perfect.”
Wellcome@wing_season · Threads · ♥ 178 · source
WellcomeYozm yogurt: in the range, but hard to actually find
Even following the official stock list, a shopper has never successfully found the trending yozm yogurt in stock.
唔係間間惠康都有㗎，但我就算跟住指定分店list都冇一次成功搵到過一杯yozm乳酪🧎🏻♀️
“Not every Wellcome carries it, but even following the official branch list, I've never once successfully found a cup of yozm yogurt.”
Wellcome@fishriceseonsaeng · Threads · ♥ 1 · source
A PARKnSHOP Harry Potter tote/collectible post celebrating a completed color set instead turns into a rival-referral thread, with commenters redirecting others to 7-Eleven, Watsons and Mannings for better color-choice availability. See the post →
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
話說事情是咁的 小弟已經有三日冇屙屎 之前上網見到話西梅汁通便非常屌咪 於是經過惠康咁當然係購入一波西梅汁啦 其實我已經好保守，淨係飲咗三四啖 飲完去到琴晚瞓覺嘅時候都係非常風平浪靜 去到今日朝頭早返工，突然史意來臨 馬上到屎坑辦公 呢度已經屙咗兩次 只不過係唔肚痛嗰隻 去到夜晚返到屋企 OMG完全係火星撞地球 炸彈撞屎眼 我嘅肚先係經歷咗大概30分鐘嘅劇烈痙攣 呢個時候我已經瘋狂跑廁所 但係唔知點解屎窟好似塞住咗屙唔出屎 就咁樣來回跑咗四五次 我嘅心理同埋生理係受到極大嘅折磨 最後我立下誓言 無論用咩方法都要屙得出屎 試過踎喺個廁所上面、跑勻成個客廳再入返屎坑屙、做10下深蹲⋯最後喺我嘅不懈努力之下，我感受到我嘅肚有一種洪荒之力湧現出來，我就知道係時候了 我馬上調整作戰姿勢，雙腿呈八字，一隻手揸住毛巾，一隻手捉住自己個肚嘗試揸啲屎出嚟。 321 ！核彈發射！係嗰一瞬間有無數嘅反作用力喺我嘅屎眼仲有腸道之間運作，嗰一堆大便如同山泥傾瀉般噴射喺屎坑之中，嗰一刻我先發現原來呢啲就係藏在泥土裏的寶藏。  
“So I hadn't pooped in 3 days, saw online that prune juice works wonders, bought some at Wellcome... (graphic account of extreme diarrhea follows).”
Wellcome@pineapple_fishball_daman · Threads · ♥ 359 negative · source
話說，我去惠康買榴槤 我㨂咗個黃黃地看似熟了的細榴槤，捧起身準備去埋單 隔離有位熱心的中女指住我的榴槤「呢個唔熟㗎，你唔好見佢黃就以為熟吖，你要即刻食就買呢啲啦」（指住佢身邊一堆爆咗的減價榴槤） 我只是報以不失禮貌的微笑，然後捧住個榴槤走人 收銀姐姐：你要即刻食呀？呢個唔熟架喎！ Me:（終於有啲質疑自己）係咩？我係想今晚食吖😟 收銀姐姐：係呀，好硬添吖，你要擺多幾日等佢熟, 你仲要唔要？ Me: 喔…唔緊要啦，我買咗先啦 憑我今年開咗不下10個榴連的經驗，我都係唔信佢地，返屋企即刻開咗！五房、熟度啱啱好😌 對唔住，我有一個moment懷疑咗自己！
“I picked a small, yellow-ish durian at Wellcome; a shopper and the cashier both insisted it wasn't ripe — I ignored them and it was perfect when opened at home.”
Wellcome@wing_season · Threads · ♥ 178 neutral · source
今次惠康榴連，好細核，好甜一流。
“This batch of Wellcome durian has small pits and is really sweet.”
Wellcome@fung8564 · Threads · ♥ 0 positive · source
上年我買了一罐椰子水$50(包裝特別) 惠康賣$5.5
“Last year I paid $50 for a specially-packaged coconut water — Wellcome sells the same thing for $5.5.”
Wellcome@tae_tae_tae_t · Threads · ♥ 4 negative · source
這支明太子醬在百佳有得賣，比Donki平好多，都係40
“This mentaiko sauce is sold at PARKnSHOP, much cheaper than Donki, same $40 price.”
ParknShop@caingg · Threads · ♥ 145 positive · source
唔係間間惠康都有㗎，但我就算跟住指定分店list都冇一次成功搵到過一杯yozm乳酪🧎🏻♀️
“Not every Wellcome carries it, but even following the official branch list, I've never once successfully found the trending yozm yogurt in stock.”
Wellcome@fishriceseonsaeng · Threads · ♥ 1 negative · source