Executive summary
- ⚠ ReviewWellcomeRecurring food-safety trust hit: a shopper found Wellcome yogurt still on shelf past its early-July expiry date, compounded by claims that stock isn't being checked and mainland-sourced SKUs are creeping in.
- In the commentsIn the comments: 'Wellcome's getting worse, too many mainland China products now — I won't go there.'
- ⚠ ReviewWellcomeWellcome raced to match 759 Store's viral cold-water instant-noodle craze, winning praise for value but selling out almost instantly both in-store and on HKTVmall.
- In the commentsIn the comments: fans document the hunt across Wellcome/HKTVmall/759, with some calling the hype 'pretty average' once tried.
- ⚠ ReviewWellcomeWellcome's private-label Meadows 0-sodium soda water is the day's biggest organic win (1,172-engagement Threads post), sparking real brand-switching from Watsons/Vitasoy — but also a skeptical echo accusing the brand of quietly seeding the buzz.
- In the commentsIn the comments: '7mg counts as high? They're obviously pushing this because business is bad,' a rebuttal thread that gathered its own traction.
- WellcomeWellcome's owned IG repost of the ice-cream-buffet challenge is the single biggest engagement of the day (1,877), reinforcing strong range perception with locals and mainland/Xiaohongshu-style visitors alike.
- In the commentsIn the comments: enthusiasm dominates, though several warn the poster about stomach ache and skin flare-ups from the sugar/cold overload.
- ParknShopParknShop's day skewed operational: a 'Flash Wednesday' promo drew mostly bot-like copy-paste comments, while real shopper voices flagged a missed delivery window and a $9→$12 char siu bun price hike.
- In the commentsIn the comments: 'ParknShop online — never again' after a missed 10:30pm delivery slot.
Earned vs owned reach
Of the 3.9k total reach today, 65% is the chains posting on their own channels and only 35% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 35%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| Wellcome | 1.4k | 2.1k | 61% |
| ParknShop | 28 | 421 | 94% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Same as prior ice-cream challenge post: author delighted by Wellcome's huge ice-cream variety spanning Japan/Korea/Taiwan/HK, plans to return for more.”
挑戰喺惠康入面食雪糕放題 到底係一種點嘅體驗？🫨🍦🍨🍧🧊 呢個絕對係我由細到大嘅夢想🌟喺超市無限拎雪櫃嘅雪糕出嚟食🍦尤其係呢排日日都36-37度~~ 原來惠康雪糕種類係咁齊全！唔單止有我鍾意嘅日韓雪條❤️台灣香港嘅種類都好多啊✨好多款仲係出面揾唔到㗎🤩今次真係食得超滿足 10分鐘完全唔夠 等我下次再 …
Owned/influencer IG repost of the ice-cream challenge content, generating strong engagement (1,877) and reinforcing Wellcome's product range perception.
View post →“Same sodium comparison as earlier post: warns of sodium in soda waters (Watsons/Vitasoy) but notes Wellcome's Meadows brand has 0 sodium and is cheaper - will switch to it.”
大家小心揀梳打水，原本飲梳打水係想無糖無卡路里，但原來都會有鈉，怪唔得話飲太多有機會導致高血壓等問題。啱啱見到，玉泉每100ml有23mg鈉，一罐就3.3X23=75.9 mg，屈臣氏就有3.3X7=23.1 mg，剛發現Meadows 惠康馬來西亞製造嘅品牌係0鈉，咁以後就買佢嘞，而且仲平啲
Widely-shared Threads post (1,172 engagement) praising Wellcome's Meadows private-label soda water for having zero sodium and lower price than name brands - strong organic promotion for private label.
View post →“Wellcome official post promoting new arrivals: Garden mini butter cookies (buy1get1, ~$15.3/box) and a toilet cleaner ($13), valid 7/8-20/8/2026, available online/app too.”
【今期堅係新！🤩】 堅係新👍🏻，唔好錯過多款新登場嘅產品！有嘉頓迷你牛油曲奇及潔厠得免刷洗潔廁液，快啲嚟入貨啦🛒！ 🔸嘉頓 迷你牛油曲奇 買1送1，平均$15.3/盒 採用新西蘭牛油製作🧈，無防腐劑、無人造色素✅ 🌰 榛子朱古力味：濃郁堅果香＋香滑朱古力，層次滿滿 🍵 抹茶朱古力味：清新茶香回甘，細 …
Official Wellcome promo push for new SKUs (cookies, toilet cleaner) with buy-1-get-1 and discount pricing.
View post →“Wellcome official post promoting new arrivals: Garden mini butter cookies (buy 1 get 1) and a no-scrub toilet cleaner, valid 7/8-20/8.”
【今期堅係新！🤩】 堅係新👍🏻，唔好錯過多款新登場嘅產品！有嘉頓迷你牛油曲奇及潔厠得免刷洗潔廁液，快啲嚟入貨啦🛒！ 🔸嘉頓 迷你牛油曲奇 買1送1，平均$15.3/盒 採用新西蘭牛油製作🧈，無防腐劑、無人造色素✅ 🌰 榛子朱古力味：濃郁堅果香＋香滑朱古力，層次滿滿 🍵 抹茶朱古力味：清新茶香回甘，細 …
Owned promo post highlighting new-product launches (BOGO cookies, no-scrub toilet cleaner) to drive basket size.
View post →“Wellcome's Wednesday online promo: 10% off rice/oil (min $150) or personal care/household items (min $238), with featured SKUs like rice, oil, diapers, sanitary pads, toilet cleaner, detergent and tissue.”
【周三油米+持家日】 🛒 補貨唔洗落街同人逼~！🍚✨星期三嚟惠康網店買米/食油滿$150或者買個人護理產品/生活/廚具/餐桌用品滿$238，即享9折*！快啲用惠康 APP 掃貨啦！ 精選產品： ✨好運牌特選優質香米8公斤 - 折實價$78.3/包 ✨金象牌頂上茉莉香米8公斤 - 折實價$90/包 ✨ …
Owned Wednesday online-only promo bundling rice/oil and household staples at 10% off to boost e-commerce basket size.
View post →“Author warns that many sodas contain sodium despite being sugar-free (Watsons ~23mg/100ml, Vitasoy ~7mg/100ml) but notes Wellcome's Malaysian-made Meadows brand has 0 sodium and is cheaper, so will switch to it.”
大家小心揀梳打水，原本飲梳打水係想無糖無卡路里，但原來都會有鈉，怪唔得話飲太多有機會導致高血壓等問題。啱啱見到， 1）玉泉每100ml有23mg鈉，一罐就3.3X23=75.9 mg， 2）屈臣氏就有3.3X7=23.1 mg，， 3）剛發現Meadows 惠康馬來西亞製造嘅品牌係0鈉，咁以後就買佢 …
Consumer highlights Wellcome's private-label Meadows soda water as a healthier (0 sodium) and cheaper alternative to Watsons/Vitasoy brands, boosting private-label appeal.
View post →“PARKnSHOP's Flash Wednesday promo: comment 'SELECT' to get a coupon redeemable for a $59 SELECT rice bran oil (1.9L) with any purchase, valid until 18/8.”
【快閃星期三⚡】 SELECT優惠一波接一波💨唔好俾佢停❗今期快閃星期三就有SELECT佳之選米糠油😼✨ 由家常小炒到香脆炸物，一支幫你輕鬆搞掂日常料理💪 煮得精明，揀SELECT就是叻！🌾💛 依家買任何產品就可以$59換購 SELECT佳之選米糠油1.9公升裝1支，立即留言拎券啦！ 攞優惠步驟： …
Engagement-driving 'like & comment for coupon' campaign to redeem discounted SELECT private-label rice bran oil, boosting private-brand visibility.
View post →“PARKnSHOP's monthly BestGuy discount day featuring apples, Scotch beef short rib, sesame sauce, milk, chips and tissue at reduced prices, plus extra 8% off with linked HSBC card.”
【佳抵買✨本日限定優惠🥰 】 每月2/12/22日，#佳蛋仔BESTGUY都好識做！今次精選咗好多日常生活必備優惠畀大家！而且提提你～易賞錢會員今日只要用綁定咗嘅滙豐白金Visa卡/滙豐easy信用卡喺去百佳及旗下品牌門市單一簽賬滿HK$100或PNS網購單一簽賬滿HK$800，即享92折！💥 🚩精 …
Monthly 'BestGuy' discount day (2/12/22) owned post offering extra 8% off via HSBC card, aimed at loyalty-card holders.
View post →“PARKnSHOP's Wednesday online-only deals: discounts on Waitrose mineral water, Natural Chip Co. chips, Korean pancakes, and Ecostore hand soap, valid until 12/8.”
【至抵星期三👍🏻】 又到補貨好時機😜 #PNS網購 有齊礦泉水、薯片、韓式煎餅、洗手液等多個優惠🥳只限今日！ 即刻落單啦>> https://bit.ly/3ROxs0y ⚡ESSENTIAL WAITROSE 有氣礦泉水/礦物質蒸餾水 2公升4支，優惠價$52/排 ⚡精選NATURAL CHIP …
Recurring 'Wednesday deal' owned post driving traffic to PNS online store with discounts on grocery staples.
View post →“Tried PARKnSHOP's promo items: had the char siu bao before, tried the mock shark-fin soup for the first time - liked the shredded meat and mushroom, decent taste.”
百佳 有緣遇上促銷系列。 叉燒包有吃過， 碗仔翅第一次吃，有肉絲同冬菇片我覺得味道可以呀～。
Customer gives positive taste feedback on PARKnSHOP's promotional ready-to-eat items (char siu bao, mock shark fin soup).
View post →“PARKnSHOP online promo on mosquito repellent, antiperspirant and feminine care items with BOGO deals, bundled gifts for spend thresholds, and extra 8% off with HSBC card.”
【夏日護理大激賞💖】 最近天氣好熱🥵#PNS網購 有齊防蚊、止汗、女性護理用品優惠，全方位呵護你🥰今日用埋HSBC easy信用卡簽帳再享額外92折*🎉即刻落單啦>> 🥰買2件精選防蚊、止汗及冰涼產品，即享85折 https://bit.ly/45dajb9 🥰精選女士衛生用品買1送1（請加2件入購 …
Owned campaign stacking multiple promos (BOGO, bundle gifts, card discounts) on summer personal-care categories to lift online basket value.
View post →What customers are saying
Act on this
A shopper found yogurt past its early-July expiry date still being sold at Wellcome, fueling follow-on comments alleging nobody checks stock and that quality/sourcing (more mainland SKUs) is declining.
▸ Threads post flagging expired yogurt racked up engagement, with replies alleging no shelf-checks and worsening quality.
我上星期去惠康買乳酪，佢仲賣緊七月初過期乳酪，太誇張
“Last week I bought yogurt at Wellcome that was still being sold well past its early-July expiry date — unacceptable.”
Wellcome@smilechoismile · Threads · ♥ 12 · source
Wellcome moved fast to stock the viral cold-water cup noodle to match rival 759 Store, winning praise for value, but shoppers report it vanishing almost immediately in-store and on HKTVmall, risking lost sales during a peak viral moment.
▸ A Threads creator documents visiting Wellcome/HKTVmall and 759 Store, finding Wellcome's online stock gone before they could buy.
最近threads洗版、去到邊度都斷貨嘅「冷水杯麵」，你買咗未？ 琴日惠康 hktvmall搶先一步上架…我哋都係買唔到😭 今日特登落觀塘759視察吓民情🤧順便買嚟實測吓 到底呢個冷水杯麵有咩特別令大家不惜一切都要搶購😧？ 三種食法幫大家實測吓！睇下邊個食法最好食！
“Everyone's Threads feed is flooded with the cold-water cup noodle craze — sold out everywhere. We tried Wellcome's HKTVmall first but still missed out.”
Wellcome@mememeowmeovv · Threads · ♥ 14 · source
The viral Meadows 0-sodium soda post (1,172+ engagement) is driving genuine trial and brand switching, but it also spawned a skeptical thread accusing Wellcome of covertly seeding the health-comparison narrative because 'business is bad' — a narrative that could undercut authenticity if it spreads.
▸ A separate Threads post mocking the '7mg is high' framing as manufactured hype gathered meaningful engagement of its own.
好明顯啦 生意差 佢哋係要暗推 傻仔見到就會沖住買 正常人都知佢on9 如果7mg per 100ml 叫高，我都笑左🥹
“It's obviously business being slow — they're quietly pushing this. Anyone with sense knows it's nonsense; calling 7mg per 100ml 'high' is laughable.”
Wellcome@alansze106 · Threads · ♥ 7 · source
Beyond the skepticism, multiple independent commenters say they are genuinely switching from Watsons/Vitasoy sodas to Wellcome's own Meadows brand, citing lower sodium, more fizz, and lower price — a rare organic private-label win worth amplifying.
▸ Several separate commenters (cecik133, danam.828, ailuna4482) independently say they've switched or are considering switching to Meadows.
Meadows真係好野黎，佢多氣過屈臣氏果隻好多
“Meadows is legit — it's way more fizzy than the Watsons version.”
Wellcome@danam.828 · Threads · ♥ 19 · source
What's working
Beyond the noise, two genuine bright spots stand out: private-label credibility on health/value, and product-range perception driving both loyalty and cross-border interest.
WellcomeMeadows 0-sodium soda water sparks real switching
Independent commenters say they've moved off Watsons/Vitasoy sodas to Wellcome's own Meadows brand for lower sodium, better fizz, and price.
Meadows真係好野黎，佢多氣過屈臣氏果隻好多
“Meadows is legit — way more fizzy than Watsons' version.”
Wellcome@danam.828 · Threads · ♥ 19 · source
係呀！我上個月都留意到 冇比較冇傷害 之前飲開玉泉 而家改飲Meadows 仲平啲添呀
“I switched to Meadows last month too, and it's cheaper.”
Wellcome@cecik133 · Threads · ♥ 1 · source
WellcomeIce-cream range wins praise, even cross-border
The IG ice-cream-buffet challenge (1,877 engagement) drew admiration for variety, including hard-to-find Japan/Korea/Taiwan SKUs noted by cross-border visitors.
好多收獲😍😍😍😍👏👏
“So much haul, great! 😍😍😍😍👏👏”
Wellcome@wizard_lam1120 · Instagram · ♥ 3 · source
ParknShopParknShop's playful mascot moment lands well
A cheeky comparison of an egg-shaped character to ParknShop's blue branding got genuine laughs and engagement.
我第一眼以為係百佳「佳蛋公仔」，咁得意嘅😅
“At first I thought it was ParknShop's own 'egg mascot' — so cute 😅”
ParknShop@jia540jia · Threads · ♥ 2 · source
Report card: gripes, questions & requests
Alongside the viral wins, shoppers used the comments to raise confusion, taste skepticism, and operational complaints Wellcome should track.
WellcomeConfusion over the 'ice-cream buffet' framing
Some viewers thought Wellcome was running an actual all-you-can-eat promotion rather than a creator's personal challenge.
睇唔明點解惠康會有雪糕放題？
“I don't get why Wellcome would have an all-you-can-eat ice cream deal?”
Wellcome@n1ckyng_97 · Instagram · ♥ 1 · source
WellcomeSkepticism on Meadows' taste despite the health halo
Even amid the sodium-comparison buzz, some say the soda water itself is an acquired taste.
但惠康果隻真係唔好飲，溝嘢飲定係齋飲都唔得
“Wellcome's soda water really isn't nice — doesn't work mixed or drunk straight.”
Wellcome@sir.desmond_ · Threads · ♥ 0 · source
我覺得Meadows 冇咁好飲,唔知係唔係心理作用
“I don't think Meadows tastes that great — might just be psychological.”
Wellcome@phoebechu223 · Threads · ♥ 0 · source
WellcomeShelf-restocking gripe follows expiry complaint
After the expired-yogurt report, shoppers speculate nobody is checking stock.
惠康冇人執貨吧
“Doesn't Wellcome have anyone restocking shelves?”
Wellcome@julia_18001 · Threads · ♥ 0 · source
WellcomeMade-in-China sourcing pushback
Some shoppers say rising mainland-sourced products are souring their view of Wellcome versus ParknShop.
惠康越黎越差 又多大陸產品 唔好行
“Wellcome's getting worse, too many mainland China products now — won't go there.”
Wellcome@barbaramememe · Threads · ♥ 0 · source
The beloved, highly-viral Meadows soda-water post (1,172 engagement, framed as an organic health tip that drove real brand switching) has a skeptical echo elsewhere on Threads accusing Wellcome of quietly seeding the buzz because 'business is bad' — a case of a feel-good UGC moment shadowed by astroturfing suspicion that could undercut authenticity if it spreads further. See the post →
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
Meadows真係好野黎，佢多氣過屈臣氏果隻好多
“Meadows is legit — way more fizzy than Watsons' version.”
Wellcome@danam.828 · Threads · ♥ 19 positive · source
我上星期去惠康買乳酪，佢仲賣緊七月初過期乳酪，太誇張
“Last week I bought yogurt at Wellcome that was still being sold past its early-July expiry date — unacceptable.”
Wellcome@smilechoismile · Threads · ♥ 12 negative · source
7mg都叫高？ 成班走去推惠康枝野 惠康呢排生意唔好咩
“7mg counts as high? Everyone's suddenly pushing Wellcome's stuff — is business bad?”
Wellcome@immgroot1102 · Threads · ♥ 19 negative · source
佢同百佳自家牌子一直係劣貨代表，以前領過幾次野以後唔買。
“It (Wellcome) and ParknShop's own house brands have always been the poster child for bad quality; I stopped buying after a few bad experiences.”
Wellcome@shapeshifer · Threads · ♥ 19 negative · source
我第一眼以為係百佳「佳蛋公仔」，咁得意嘅😅
“At first I thought it was ParknShop's own egg mascot — so cute 😅”
ParknShop@jia540jia · Threads · ♥ 2 positive · source
最近threads洗版、去到邊度都斷貨嘅「冷水杯麵」，你買咗未？ 琴日惠康 hktvmall搶先一步上架…我哋都係買唔到😭 今日特登落觀塘759視察吓民情🤧順便買嚟實測吓 到底呢個冷水杯麵有咩特別令大家不惜一切都要搶購😧？ 三種食法幫大家實測吓！睇下邊個食法最好食！
“Everyone's Threads feed is flooded with the cold-water cup noodle craze — sold out everywhere. We tried Wellcome's HKTVmall first but still missed out.”
Wellcome@mememeowmeovv · Threads · ♥ 14 neutral · source