Executive summary
- 7-Eleven7-Eleven's value-promo blitz ($1 snacks/drinks, Slurpee Wednesday, 2-for-$4.90 combos) drove the day's heaviest posting volume, reinforcing its everyday-low-price positioning.
- ⚠ Review7-ElevenOld Chang Kee Curry'O & Egg Mayo combo was the day's top-engaging IG post, showing F&B collabs still outperform standard value promos.
- In the commentsFans call it 'unbeatable' and say they're skipping National Day promos just to get it now.
- ⚠ Review7-ElevenThe 2-for-$4.90 mix & match combo matched the $1 drinks promo in engagement, confirming bundle value is starting to build loyalty language, not just deal-seeking.
- In the commentsOne shopper called it a 'new favourite spot unlocked' — a shift toward repeat-visit intent.
- ⚠ Review7-ElevenA Facebook user signalled boycott-level annoyance at 7-Eleven's repetitive 'lobang' ad slang — an early brand-fatigue flag despite otherwise warm reception to the same Wednesday deals.
- 7-ElevenA tourist on Xiaohongshu praised $1 item affordability, showing the value message is landing with visitors as well as locals.
Earned vs owned reach
Of the 1.9k total reach today, 94% is the chains posting on their own channels and only 6% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 6%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 106 | 1.7k | 94% |
| Cheers | 7 | 114 | 94% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“🔥 Must-Buy Drinks From $1 at 7-Eleven! 🥤✨ Stock up on 18 irresistible drinks—perfect for cooling down anytime, anywhere 🤩💧 Refresh, recharge, repeat ⚡ Head down to your nearest 7-Eleven today! 💧 Fuze Tea Jasmine Honey Tea 500ml — $1 each (Exclusive) 🍇 Pokka Zero Lychee Green Tea 500ml — $1 each ☕ Ne …”
Owned IG duplicate of the $1 drinks promo campaign.
View post →“🥚 Back by popular demand! Old Chang Kee Curry’O & Egg Mayo Double Combo, bringing together savoury curry and creamy egg mayo in one flavour-packed bite you’ll want to savour. 😋 #7ElevenSG”
Owned post reviving a popular Old Chang Kee collab combo.
View post →“🎉 Treat Yourself From Just $1 at 7-Eleven! ✨ Irresistible deals from just $1 are waiting for you! 😋 Whether you’re craving something sweet, a quick snack, or a refreshing drink, there’s something for everyone. Head down to your nearest 7-Eleven today! 🍫 Kinder Tronky T1 18g — 2 for $1 🍪 Munchy’s Lex …”
Owned value promo variant with different SKUs, same campaign.
View post →“Makan more, spend less! 😋💚 Mix & match your favourites with 2 for just $4.90! From hearty bowls to creamy potato sides, there’s something to satisfy those snacky cravings. 🤤 Grab your makan buddy and pick your combo! 🥢✨ T&Cs apply. Promotion availability varies by store, while stocks last. Valid til …”
Owned IG duplicate of the value-combo promo.
View post →“Wednesdays just got a whole lot cooler. 🥤❄️ Grab a Large Slurpee for just $1.80 (U.P. $2.20) every Wednesday! 🙌 Pick your favourite flavour, fill your cup and beat the midweek slump with an icy-cold Slurpee. 🥶💙 📅 Every Wednesday, from 12 August 2026 📍 Available at selected 7-Eleven stores with Slurp …”
Owned weekly promo driving Slurpee traffic on Wednesdays.
View post →“🚨 TODAY’S MUST CLAIM LOBANG IS LIVE! 🚨 Your Wednesday lobang has officially dropped 👀🔥 Open the 7-Eleven App and claim these deals: 🍫 [FULLY REDEEMED] 10¢ Ferrero Rocher Origins 65% T2 25g Limited to first 1,500 successful in-store redemptions 🍫 [FULLY REDEEMED] 10¢ Ferrero Rocher Origins 80% T2 25g …”
App-exclusive flash deals driving in-store redemption traffic.
View post →“Beat the heat with new & exclusive quenchers at Cheers 👀🥤 🍵 Sprite + Tea 🍋 Sprite Iced Raspberry Lemon Same refreshing fizz, now with a fruity or tea twist. Get yours at Cheers & FairPrice Xpress today! Product availability varies by stores. #CheersSG #Sprite #NewDrinks #CheersOnTheG …”
Owned promo pushing new exclusive Sprite flavours available at Cheers/FairPrice Xpress.
View post →“A little surprise waiting in every box 👀💖 Pick from 2 adorable Sanrio Gummy Blind Box themes: 🚀 Astronaut 🌊 Seaside Plus, each box comes with soft chewy gummies for a sweet round-up! Product availability varies by stores. #CheersSG #SanrioSG #SanrioBlindBox #SanrioCollectibles”
Collectible blind-box tie-in to drive impulse purchase at Cheers.
View post →“Your Linkpoints can cover your next Cheers snack run 👀💸 Simply scan the FairPrice Group app at checkout and redeem your Linkpoints to offset your purchase. Plus, new $0.99 Rewards drop every Monday, giving you ways to get more value from your Linkpoints. Watch to see how you can make your Link …”
FairPrice Group loyalty tie-in encouraging Linkpoint spend at Cheers.
View post →“Need a little mid-day thrill? 👀💖 Pick a Sanrio Gummy Blind Box and see which cutie you get! 🚀🌊 For the perfect pick-me-up, sweeten up your break time with the chewy gummies included ✨ Find yours at Cheers before they’re gone! Product availability varies by stores. #CheersSG #SanrioSG #SanrioBlindBox”
Cross-platform repeat of Sanrio blind box promo for Cheers.
View post →“🦀 Not that I need a new @ezlinksg charm, but this is too cute to resist 🤣 .. bought one for @chen_rosalind too 🤭 If you’re looking for this, it’s available at @cheers_sg !”
Local micro-influencer enthusiastically shares a Cheers-exclusive EZ-link charm, indicating merchandise collabs drive organic advocacy.
View post →What customers are saying
Act on this
The Curry'O & Egg Mayo combo outperformed standard promo content, with comments showing genuine emotional pull rather than just deal-seeking. F&B collabs should be treated as a core content pillar, not a one-off.
▸ Top IG post of the day (242 engagements) tied to the OCK Curry'O & Egg Mayo combo.
Yasss no need wait for National Day! This is da bomb
“Yasss, no need to wait for National Day! This is da bomb”
7-Eleven@ishouldbesohlucky · Instagram · ♥ 0 · source
The 2-for-$4.90 mix & match promo drew a comment describing it as a new favourite spot, suggesting bundled value deals are building repeat-visit behaviour, not just one-off redemptions.
▸ Comment on the 2-for-$4.90 mix & match post praised it as a 'new favourite spot unlocked'.
Steady lah, new favorite spot unlocked!
“Great, unlocked a new favourite spot!”
7-Eleven@sgfoodphotography · Instagram · ♥ 0 · source
The Wednesday lobang deals post here drew a warm emoji reaction, but a separate Facebook comment expressed boycott-level annoyance at the repeated 'lobang' catchphrase across ad copy — an early brand-fatigue signal worth tracking before it scales into a broader sentiment issue.
▸ A Facebook user voiced annoyance/boycott intent over repetitive lobang slang (0 engagement), per posts monitoring.
🥰🥰🥰
“🥰🥰🥰 (warm reaction to the same Wednesday Lobang deals post)”
7-Eleven@user2474675977812 · TikTok · ♥ 0 · source
What's Working
7-Eleven's value-and-collab playbook is clearly resonating — combo bundles and F&B tie-ins are generating the day's warmest reactions.
7-ElevenOld Chang Kee combo delights repeat fans
Top-engaging IG post of the day (242 engagements).
Level: Expert. Taste: Unbeatable. Must order!
“Level: Expert. Taste: Unbeatable. Must order!”
7-Eleven@sgfoodphotography · Instagram · ♥ 0 · source
Yasss no need wait for National Day! This is da bomb
“Yasss, no need to wait for National Day! This is da bomb”
7-Eleven@ishouldbesohlucky · Instagram · ♥ 0 · source
7-ElevenMix & match combo builds loyalty language
2-for-$4.90 bundle promo drew an enthusiastic, repeat-visit-style reaction.
Steady lah, new favorite spot unlocked!
“Great, unlocked a new favourite spot!”
7-Eleven@sgfoodphotography · Instagram · ♥ 0 · source
7-ElevenWednesday Lobang deals still spark joy
10¢ Ferrero Rocher deal drew a heart-eyed emoji reaction from a follower.
🥰🥰🥰
“🥰🥰🥰”
7-Eleven@user2474675977812 · TikTok · ♥ 0 · source
Customer Report Card
Feedback skewed strongly positive today, but one recurring tone gripe and an appetite for more collabs stood out.
7-ElevenAd slang fatigue: 'lobang' overuse
Boycott-level annoyance flagged on Facebook over repeated slang usage in promo copy, even as the same campaign drew warm reactions elsewhere.
🥰🥰🥰
“🥰🥰🥰 (positive here, but tone fatigue flagged on a parallel post)”
7-Eleven@user2474675977812 · TikTok · ♥ 0 · source
7-ElevenAppetite for more F&B collabs beyond OCK
Strong 'must order' reactions suggest customers want the collab cadence to continue and expand to new partners.
Level: Expert. Taste: Unbeatable. Must order!
“Level: Expert. Taste: Unbeatable. Must order!”
7-Eleven@sgfoodphotography · Instagram · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
Level: Expert. Taste: Unbeatable. Must order!
“Level: Expert. Taste: Unbeatable. Must order!”
7-Eleven@sgfoodphotography · Instagram · ♥ 0 positive · source
Yasss no need wait for National Day! This is da bomb
“Yasss, no need to wait for National Day! This is da bomb”
7-Eleven@ishouldbesohlucky · Instagram · ♥ 0 positive · source
Steady lah, new favorite spot unlocked!
“Great, unlocked a new favourite spot!”
7-Eleven@sgfoodphotography · Instagram · ♥ 0 positive · source
🥰🥰🥰
“🥰🥰🥰”
7-Eleven@user2474675977812 · TikTok · ♥ 0 positive · source