Executive summary
- 7-ElevenCharacter collabs and new drops dominate today's content — Magnolia My Melody/Kuromi ice cream tie-in (4,358 engagement) and Fanta Grape Slurpee launch (1,441) are the top performers.
- ⚠ Review7-ElevenFanta Grape Slurpee promo execution is lagging — shoppers say participating stores aren't reflected online.
- In the commentsTwo commenters flag the $1.20 promo isn't showing as available at the outlets they visited, with one parent asking for a searchable stock tool.
- 7-ElevenNOCCO's exclusive energy-drink launch and the Magnum restock are generating genuine, unprompted purchase excitement.
- In the commentsA shopper posted she'd already picked up NOCCO on her way to work the same morning it dropped.
- 7-Eleven7-Eleven Quest run activation and race merch win grassroots praise beyond paid promos.
- In the commentsRunners called the marathon tee design 'one of the best' and asked for the fun-run format more often.
- 7-ElevenWatch: TikTok sentiment shows fatigue with current Kirby charm collectibles, with fans nostalgic for the old bring-your-own-cup Slurpee day.
- In the commentsSuggests current collectible mechanics are underperforming past promo formats.
- 7-ElevenNew snack SKU showcase (Trolli, Hi-Chew, Doritos Dinamita) sparked broad, enthusiastic family-shopper reactions.
Earned vs owned reach
Of the 7.7k total reach today, 99% is the chains posting on their own channels and only 1% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 1%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 55 | 7.6k | 99% |
| Cheers | 8 | 42 | 84% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“WIN a My Melody & Kuromi Eye Mask Plush Set when you buy 2 sticks of Magnolia My Melody & Kuromi Strawberry Yoghurt at 7-Eleven! 💗💜 Made with real strawberry and creamy yoghurt for the perfect fruity treat, the New Magnolia My Melody & Kuromi Strawberry Yoghurt Ice Cream Stick is now available at 7- …”
Character tie-in ice cream with giveaway to boost basket size.
View post →“🍇 NEW FLAVOUR ALERT! 💜 The NEW Fanta Grape Slurpee has landed at 7-Eleven! 🥤❄️ Cool down with the bold, refreshing taste of Fanta Grape in your favourite icy Slurpee. 💜 But don’t wait too long 👀 It’s here for a LIMITED TIME ONLY — grab yours before it’s gone! 📍 Available at selected 7-Eleven stores …”
New flavour launch announcement for Slurpee line, limited-time.
View post →“🍇 ICY TREATS FOR JUST $1.20! 🥶💜 Your new grape obsession just got sweeter. 👀 From 1–14 September, grab a Fanta Grape Mini Slurpee for just $1.20! 💜🥤 Haven’t tried the new flavour yet? Now’s your chance — Fanta Grape Slurpee is here for a limited time only, so get your grape fix before it’s gone! 📍 A …”
Owned promo pushing limited-time $1.20 Fanta Grape Slurpee to drive footfall.
View post →“Joined the 7-Eleven Quest category and had sooo much fun! if 10km was like the 7-Eleven Quest everyday just plant me here, i’ll help host the run for you @7elevensg #7ElevenRun #7ElevenSG”
Enthusiastic participant post about branded run event boosts community engagement.
View post →“Who wouldn’t love a Magnum sponsorship?! 😭🤎🍦 @walls.sg A whole stash of Magnum arriving just in time for girls’ mahjong night… the timing really couldn’t have been better. 😂🀄️ And somehow, the four of us each ended up with a different favourite — which means no fighting, only fighting over the mahjo …”
Lifestyle post positions 7-Eleven as the convenient go-to for restocking treats.
View post →“New month new snacks I was just browsing at 7-Eleven and spotted so many new finds — from Trolli gummies and 1UP candy belts to Hi-Chew, Haribo Berries, and even Ding noodles and Doritos Dinamita. Have you spotted any of these new finds at your nearest 7-Eleven?”
Influencer showcases breadth of new snack SKUs at 7-Eleven, driving discovery.
View post →“Miffy lovers, you don't want to miss this! 🐰 Unbox all 6 adorable Miffy Phone Stand designs, plus 1 secret edition waiting to be picked by you 👀 Get yours at Cheers & FairPrice Xpress today! Product availability varies by stores. #CheersSG #MiffySG #MiffyBlindBox #MiffyCollection”
Collectible blind-box tie-in to drive repeat visits at Cheers/FairPrice Xpress.
View post →“Your weekly reminder that Cheers has some of the best deals in Singapore 🤪 Here's what you need to grab right now 🛒 Promotion availability varies by store. #CheersSG #CheersFinds #SavingHacksSG”
Owned promo post highlighting weekly deals to drive store traffic.
View post →“Cheers Breakfast Club is back for its third year to support every child to start the day strong during the exam season! NTUC Fairprice is distributing over 12,000 breakfast bundles packed with nutritious breakfast essentials from 3 September (1pm onwards) to 6 September, opening hours, while stocks …”
MP-endorsed CSR breakfast initiative boosts community goodwill for Cheers/FairPrice.
View post →“Miffy lovers, there’s a new collection waiting at Cheers! 🐰💛 Discover 6 adorable Miffy Phone Stand designs, each ready to add a little cuteness to your desk. Plus, keep an eye out for the secret edition hiding in the collection 👀 Which Miffy will you unbox? Get yours at Cheers & FairPrice Xpress tod …”
Owned collectible campaign leveraging Miffy IP to drive blind-box collection sales.
View post →“POV: You walked into Cheers and your wallet actually thanked you. Here are the highest saving items you need to grab RIGHT NOW 👇 Promotion availability varies by store. #CheersSG #CheersFinds #SavingHacksSG”
Owned TikTok promo pushing top savings items to drive store visits.
View post →What customers are saying
Act on this
The Fanta Grape Mini Slurpee promo ($1.20, Sep 1–14) is live in marketing but store-level availability isn't syncing for shoppers, risking wasted campaign spend and frustrated store visits during the promo window.
▸ Two independent commenters report the promo wasn't reflected or available at the stores they visited.
promos not updated yet to available stores I went.
“Promos not updated yet to available stores I went.”
7-Eleven@yuki_siauqi · Instagram · ♥ 0 · source
Fans expressed strong pre-launch desire and are already purchasing NOCCO the same morning of the drop — an authentic demand signal worth capitalising on for the exclusive tie-up.
▸ Multiple high-enthusiasm reactions plus a same-day purchase testimonial.
Got mine this morning on the way to work 🚶♀️ ⚡️
“Got mine this morning on the way to work.”
7-Eleven@shulintranter · Instagram · ♥ 1 · source
A parent shopping for a Slurpee flavour for her kid asked for an easier way to check which stores stock it, echoing the broader promo-visibility gap and signalling appetite for a stock-check feature.
▸ Direct customer feature request tied to a promo post.
My son really likes this. Could you make it easier to search for which stores have it in stock?
“My son really likes this. Could you make it easier to search for which stores have it in stock?”
7-Eleven@i_am_ayumini · Instagram · ♥ 3 · source
What's Working
Beyond the headline engagement numbers, several drops are generating authentic, unprompted enthusiasm in the comments.
7-ElevenNOCCO exclusive drop sparks same-day purchases
Fans posted excited reactions and a purchase confirmation the very morning of launch.
Got mine this morning on the way to work 🚶♀️ ⚡️
“Got mine this morning on the way to work.”
7-Eleven@shulintranter · Instagram · ♥ 1 · source
7-ElevenMagnum restock timing praised for social occasions
Customers reacted warmly to the Magnum stash timed for a mahjong night gathering.
Looks so tasty
“Looks so tasty”
7-Eleven@wanwaiwen · Instagram · ♥ 0 · source
7-ElevenNew snack SKUs delight family shoppers
Parents and shoppers reacted enthusiastically to the new Trolli, Hi-Chew and Doritos Dinamita lineup.
These all my kids like loh 😍
“These are all things my kids like!”
7-Eleven@mandyalextrixie · Instagram · ♥ 0 · source
Customer Report Card
Gripes and requests customers raised alongside the day's promos and events.
7-ElevenPromo availability not synced to stores
Slurpee promo not reflected at some outlets shoppers visited during the campaign window.
promos not updated yet to available stores I went.
“Promos not updated yet to available stores I went.”
7-Eleven@yuki_siauqi · Instagram · ♥ 0 · source
7-ElevenRequest for a stock-locator feature
A parent asked for an easier way to check flavour availability by store.
My son really likes this. Could you make it easier to search for which stores have it in stock?
“My son really likes this. Could you make it easier to search for which stores have it in stock?”
7-Eleven@i_am_ayumini · Instagram · ♥ 3 · source
7-ElevenFun-run activation praised, fans want more
Runners loved the 7-Eleven Quest event and merch, wishing for the format more often.
Whack
“Awesome, so much fun”
7-Eleven@penguinopposites · Instagram · ♥ 0 · source
7-11 marathon tee has one of the best liveries 😍
“The 7-11 marathon tee has one of the best designs”
7-Eleven@stuntdriver.sg · Instagram · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
Got mine this morning on the way to work 🚶♀️ ⚡️
“Got mine this morning on the way to work.”
7-Eleven@shulintranter · Instagram · ♥ 1 positive · source
7-11 marathon tee has one of the best liveries 😍
“The 7-11 marathon tee has one of the best designs.”
7-Eleven@stuntdriver.sg · Instagram · ♥ 0 positive · source
promos not updated yet to available stores I went.
“Promos not updated yet to available stores I went.”
7-Eleven@yuki_siauqi · Instagram · ♥ 0 negative · source
My son really likes this. Could you make it easier to search for which stores have it in stock?
“My son really likes this. Could you make it easier to search for which stores have it in stock?”
7-Eleven@i_am_ayumini · Instagram · ♥ 3 neutral · source
These all my kids like loh 😍
“These are all things my kids like!”
7-Eleven@mandyalextrixie · Instagram · ♥ 0 positive · source
Looks so tasty
“Looks so tasty”
7-Eleven@wanwaiwen · Instagram · ♥ 0 positive · source