Executive summary
- 7-Eleven7-Eleven's $1 promo blitz and gamified Fanta Treasure Hunt Slurpee campaign drove the day's biggest engagement, led by an Instagram post pulling 2,563 interactions.
- In the commentsFans are asking for outlet-specific stock details, but a vocal minority is flagging fatigue with the constant deal-posting.
- ⚠ Review7-ElevenA 10¢ plastic bottle deposit surcharge sparked a public backlash thread on Facebook that escalated into cost-of-living and accountability complaints.
- In the commentsCommenters demand to know where the deposit money goes and call the shelf pricing misleading.
- ⚠ Review7-ElevenKorean-viral desserts (Roromallo Ice Brûlée, Dubai Chocolate) and Wall's Onigiri ice cream are generating strong organic buzz beyond owned channels.
- In the commentsBut shoppers say they still can't actually find the hyped Dubai Chocolate Cookies on shelves.
- CheersCheers' PSLE Breakfast Club quiz video with student creator Joakim Gomez struck an emotional chord, with viewers spotting friends and classmates in the clip.
- In the commentsSecondary/N-level students are asking for the same love outside PSLE season.
- 7-Eleven7-Eleven Run 2026 UGC kept building goodwill, including a good-humoured cross-brand nod to FamilyMart from a participant.
Earned vs owned reach
Of the 6.8k total reach today, 94% is the chains posting on their own channels and only 6% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 6%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 374 | 5.5k | 94% |
| Cheers | 0 | 913 | 100% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“What is he practising so hard for??? The Fanta Treasure Hunt has officially started, and 3 of you can win a year’s worth of Fanta and an exclusive Fanta Loot Box! All you have to do is: - 👀 Find the winning 7-Eleven (Clue: The hints are glowing orange in our video!) - 🧡 Purchase a Fanta Slurpee - Te …”
Gamified influencer campaign for Fanta Slurpee drives high engagement and store visits.
View post →“🎉 Treat Yourself For Just $1 at 7-Eleven! ✨ Irresistible deals at just $1 are waiting for you! 😋 Whether you’re craving a quick snack, something sweet, or a refreshing drink, there’s something for everyone. Head down to your nearest 7-Eleven today! 🍬 Trolli Sour Gecko / Britecrawlers 45g / 48g 🥣 Nat …”
Owned $1 deals promo covering snacks and beverages.
View post →“🚨 NEW Onigiri Ice Cream! 🚨 If your go-to 7-Eleven grab is an onigiri, this one's for you. 🍙👀 The Wall's Onigiri Ice Cream looks just like the real thing, right down to the seaweed. ✨But take a bite and discover a surprising sweet-meets-savory treat made with chewy oat, rice milk, and real seaweed pi …”
Novel limited-time ice cream mimicking onigiri creates strong shareability.
View post →“Wednesdays just got a whole lot cooler. 🥤❄️ Grab a Large Slurpee for just $1.80 (U.P. $2.20) every Wednesday! 🙌 Pick your favourite flavour, fill your cup and beat the midweek slump with an icy-cold Slurpee. 🥶💙 📅 Every Wednesday, from 12 August 2026 📍 Available at selected 7-Eleven stores with Slurp …”
Recurring Wednesday Slurpee discount aims to build weekly traffic habit.
View post →“🔥 Must-Buy Drinks From $1 at 7-Eleven! 🥤✨ Stock up on 18 irresistible drinks—perfect for cooling down anytime, anywhere 🤩💧 Refresh, recharge, repeat ⚡ Head down to your nearest 7-Eleven today! 💧 Pocari Sweat Isotonic Water 500ml — $1 each 🥭 Pokka Ice Mango Tea 500ml — $1 each ☕ Nescafé Original 240m …”
Owned promo highlighting 18 drink options at $1, broad beverage push.
View post →“🎉 Treat Yourself For Just $1 at 7-Eleven! ✨ Irresistible deals at just $1 are waiting for you! 😋 Whether you’re craving a quick snack, something sweet, or a refreshing drink, there’s something for everyone. Head down to your nearest 7-Eleven today! 🍪 Eurocake Cookie / Brownie Assorted 28g / 35g (2 f …”
Owned $1 snack promo bundle to boost basket size.
View post →“PSLE STRESS?! Hopefully this takes a bit of the weight off your shoulders. Not just for the P6s but Parents of P6s students too! I went around asking students to try the Cheers Breakfast Club quiz and let’s just say… some answers surprised me! Watch till the end, then swing by to grab your Cheers Br …”
Cheers' PSLE-themed breakfast bundle promo resonates with parents/students, building community goodwill.
View post →What customers are saying
Act on this
A Facebook post questioning the 10¢ plastic bottle surcharge drew a long, heated thread with accusations of hidden fees, poor accountability for where the deposit money goes, and even anger directed at policymakers — a reputational risk that extends beyond 7-Eleven itself. A separate comment on the $1 deals post also flagged that Return-It-scheme bottles/cans should be advertised at $1.10, not $1.
▸ 14-comment thread on the deposit post plus a direct 'advertise properly' complaint on the $1 promo post.
Making money out of plastic is already wrong...question is money collected goès where?? Where's the accountability?? So much for saving the earth but paying for plastic
“Making money out of plastic is already wrong — where does the money collected go? So much for saving the earth but paying for plastic.”
7-Eleven@Mohd Rizal Jalil · Facebook · ♥ 3 · source
Roromallo's Dubai Chocolate Cookies and new Ice Brûlée/Ice Chocolate lines are generating unprompted organic buzz, but at least one shopper reports being unable to find the Dubai Chocolate Cookies in-store, risking wasted marketing pull on an out-of-stock SKU.
▸ Direct comment stating they 'still can't find the DCC in 7/11'.
I still can’t find the DCC in 7/11 😢
“I still can't find the Dubai Chocolate Cookies at 7-Eleven 😢”
7-Eleven@michellethetall · Instagram · ♥ 0 · source
Amid otherwise strong engagement on the $1 drinks promo, one follower publicly pushed back on the frequency of deal posts, calling it 'annoying' — a small but useful early signal on content cadence.
▸ Negative comment on the $1 drinks post calling the repeated lobang posting 'so annoying'.
stop it with the lobang. so annoying
“Stop it with the lobang, so annoying.”
7-Eleven@championshipladies · Instagram · ♥ 0 · source
What's Working
Emotional storytelling and shareable novelty products are the two strongest levers right now — both outperforming plain promo posts on genuine audience affection.
CheersPSLE Breakfast Club quiz video wins real affection
Students tagged friends and classmates they spotted in the video and praised creator Joakim Gomez, driving warm, personal comments rather than generic likes.
joakim the goat for protecting that little girls skirt from the wind from any potential accident 🔥
“Joakim's a legend for protecting that girl's skirt from the wind — respect.”
Cheers@laksatomyumtum · Instagram · ♥ 2 · source
Script & Concept: Me Shot & Edited: @runawaykim Special thank you to all the students who stopped by for this quiz. Hope yall enjoyed the Cheers Breakfast Club Bundle (before everyone else does).
“Script & shoot credits shared by creator, thanking students who joined the quiz for the Cheers Breakfast Club Bundle.”
Cheers@joakimgomez · Instagram · ♥ 9 · source
7-ElevenNew dessert launches spark organic third-party reviews
Independent reviewers and fans are unprompted reposting and reacting to the Wall's Onigiri ice cream and Roromallo dessert range.
Check out our review here 🔥
“Check out our review here 🔥 (independent reviewer covering the Onigiri Ice Cream).”
7-Eleven@scoobifydaily · Instagram · ♥ 0 · source
😍😍😍
“😍😍😍 (reacting to new Roromallo desserts).”
7-Eleven@kirswyt · Instagram · ♥ 0 · source
7-Eleven7-Eleven Run 2026 builds lighthearted cross-brand goodwill
A participant's playful TikTok about wearing a FamilyMart suit at the 7-Eleven Run drew friendly, humorous reactions rather than brand rivalry backlash.
so max fosh coded 😂
“So Max Fosh-coded 😂 (reacting to runner wearing a rival brand's mascot suit).”
7-Eleven@huney.butter · TikTok · ♥ 1 · source
Customer Report Card
Beyond the headline promos, customers are raising pricing-transparency questions and a few availability/response gaps worth closing.
7-ElevenDeposit scheme muddies $1 pricing clarity
Shopper says Return-It-scheme bottles/cans shown as '$1' should be advertised as '$1.10' all-in.
Please advertise properly. If the bottles and cans with the return right logo - shouldn’t it be advertised at $1.10? Please see to this.
“Please advertise properly — if the bottles/cans carry the Return-It logo, shouldn't the price be shown as $1.10? Please look into this.”
7-Eleven@Thorne Ryan · Facebook · ♥ 0 · source
7-ElevenNew DING QQ noodle price left unanswered
A direct price question on the new DING QQ potato noodle launch post has no visible brand reply.
How much?
“How much?”
7-Eleven@Bunny Tay · Facebook · ♥ 0 · source
7-ElevenHyped Dubai Chocolate dessert hard to find in-store
Fan of the Dubai chewy cookies says they can't locate the new Ice Brûlée/Chocolate range in stores.
I still can’t find the DCC in 7/11 😢
“I still can't find the Dubai Chocolate Cookies at 7-Eleven 😢”
7-Eleven@michellethetall · Instagram · ♥ 0 · source
7-ElevenSome followers voicing promo-post fatigue
Comment on the $1 drinks post pushes back on frequency of deal content.
stop it with the lobang. so annoying
“Stop it with the lobang, so annoying.”
7-Eleven@championshipladies · Instagram · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
Making money out of plastic is already wrong...question is money collected goès where?? Where's the accountability?? So much for saving the earth but paying for plastic
“Making money out of plastic is already wrong — where does the money collected go? So much for saving the earth but paying for plastic.”
7-Eleven@Mohd Rizal Jalil · Facebook · ♥ 3 negative · source
joakim the goat for protecting that little girls skirt from the wind from any potential accident 🔥
“Joakim's a legend for protecting that girl's skirt from the wind — respect.”
Cheers@laksatomyumtum · Instagram · ♥ 2 positive · source
stop it with the lobang. so annoying
“Stop it with the lobang, so annoying.”
7-Eleven@championshipladies · Instagram · ♥ 0 negative · source
I still can’t find the DCC in 7/11 😢
“I still can't find the Dubai Chocolate Cookies at 7-Eleven 😢”
7-Eleven@michellethetall · Instagram · ♥ 0 negative · source
so max fosh coded 😂
“So Max Fosh-coded 😂 (on a runner wearing a rival brand's mascot suit).”
7-Eleven@huney.butter · TikTok · ♥ 1 positive · source
Please advertise properly. If the bottles and cans with the return right logo - shouldn’t it be advertised at $1.10? Please see to this.
“Please advertise properly — shouldn't Return-It bottles/cans be shown as $1.10, not $1?”
7-Eleven@Thorne Ryan · Facebook · ♥ 0 negative · source