Executive summary
- 7-Eleven7-Eleven owns the day's social conversation entirely — all five tracked posts are anchor-brand content across IG, FB and Xiaohongshu, with zero rival activity logged.
- 7-ElevenNew ZUOZI bakery range launch drives strong organic interest on IG (124 engagements) vs a modest 21 on FB.
- 7-ElevenThe weekly $0.1 coupon giveaway is resonating with tourists on Xiaohongshu (44 engagements), but the poster flagged limited stock and a missed drop last week.
- In the commentsEarly sign of stockout frustration on a viral promo that draws visitor foot traffic
- 7-Eleven7ElevenRunSG brand activation lands well, with fans reacting to the pace and polish of the content.
- In the commentsA commenter was pleasantly surprised at how fast the run-event content and analytics came together
- 7-ElevenGrassroots praise for 7-Eleven Singapore's food range continues, with the Biryani snack singled out as genuinely tasty.
- In the commentsOrganic word-of-mouth on prepared food quality, not tied to any promotion
Earned vs owned reach
Of the 205 total reach today, 60% is the chains posting on their own channels and only 40% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 40%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 81 | 124 | 60% |
| Cheers | 0 | 0 | 0% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Your next sweet treat stop just got even better! ✨ The NEW ZUOZI range is now at 7-Eleven, with four delicious picks to satisfy every craving, whether it’s for breakfast or a snack! 😋 🍫 Hazelnut Chocolate Cake 🧀 Thick Cheese Tower Cake 🥯 Biscuit Bread with Cream Cheese 🥚 Breakfast Egg Cake Which one …”
Owned IG post launching new ZUOZI bakery items to drive breakfast/snack occasions.
View post →“Singapore 7-Eleven's 5th week 0.1-cent activity is here! Need to follow 7-Eleven SG! Coupons available starting 8am on Aug 26, limited quantity, first-come-first-served! Got nothing last week.”
🇸🇬 新加坡7-Eleven第五周0.1❤️活动来啦～ 需要⏬ 7-Eleven SG ！ 8🈷️26日 早上8点开始领quan [鼓掌R] 数量有限，先到先得！上周啥也没领
Mainland visitor shares 7-Eleven SG's weekly 0.1-cent coupon promo, driving anticipation among visitor segment though notes limited stock/missed last week.
View post →“Your next sweet treat stop just got even better! ✨ The NEW ZUOZI range is now at 7-Eleven, with four delicious picks to satisfy every craving, whether it’s for breakfast or a snack! 😋 🍫 Hazelnut Chocolate Cake 🧀 Thick Cheese Tower Cake 🥯 Biscuit Bread with Cream Cheese 🥚 Breakfast Egg Cake Which one …”
Official 7-Eleven SG post launching new ZUOZI bakery line (hazelnut choc cake, cheese tower cake, etc.) to drive breakfast/snack occasions.
View post →“Snack hunting at 7-Eleven Singapore 🍜🧃🇸🇬”
Casual local post about browsing snacks at 7-Eleven SG, showing organic positive engagement with the store's snack selection.
View post →“I just really liked the vibes Also, the analytics caught me by surprise #7ElevenRunSG #7ElevenSG”
User shares a positive personal experience attending 7-Eleven's branded run event, indicating engagement with brand activations.
View post →What customers are saying
Act on this
A customer volunteered unprompted praise for 7-Eleven Singapore's Biryani, signalling genuine appetite for the prepared/snack food range that could be leveraged in content.
▸ Facebook comment under a snack-hunting post praising the Biryani
Legit lami ng Biryani sa 711 sa Singapore 😊
“The Biryani at 7-Eleven Singapore is genuinely tasty 😊”
7-Eleven@Jonel Catubay Legaspino · Facebook · ♥ 0 · source
An IG follower was pleasantly surprised at how quickly the run-event content and analytics came together, indicating the fast-turnaround approach is landing well and worth protecting.
▸ IG comment reacting positively to the speed/vibe of run-event content
Wow you are so fast 🔥
“Wow, you are so fast 🔥”
7-Eleven@geraldlaaaaa · Instagram · ♥ 0 · source
What's Working
Two small but telling signals show organic goodwill toward 7-Eleven's food range and event content — both worth building on.
7-ElevenBiryani snack wins organic praise
Unprompted Facebook comment praising the taste of 7-Eleven Singapore's Biryani
Legit lami ng Biryani sa 711 sa Singapore 😊
“The Biryani at 7-Eleven Singapore is genuinely tasty 😊”
7-Eleven@Jonel Catubay Legaspino · Facebook · ♥ 0 · source
7-ElevenRun-event content pace delights followers
IG follower surprised and impressed by how fast the 7ElevenRunSG content and analytics came together
Wow you are so fast 🔥
“Wow, you are so fast 🔥”
7-Eleven@geraldlaaaaa · Instagram · ♥ 0 · source
Report Card: What Customers Are Saying
With comment volume light today, the clearest signals are appetite for more food-focused content and curiosity about the brand's fast-moving event storytelling.
7-ElevenAppetite for more food-range spotlights
Enthusiastic reaction to a prepared-food find suggests room for more content around the snack/food-to-go range
Legit lami ng Biryani sa 711 sa Singapore 😊
“The Biryani at 7-Eleven Singapore is genuinely tasty 😊”
7-Eleven@Jonel Catubay Legaspino · Facebook · ♥ 0 · source
7-ElevenCuriosity about behind-the-scenes speed and analytics
A follower's surprise at the run-event content's speed hints at interest in behind-the-scenes or analytics-style storytelling
Wow you are so fast 🔥
“Wow, you are so fast 🔥”
7-Eleven@geraldlaaaaa · Instagram · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
Legit lami ng Biryani sa 711 sa Singapore 😊
“The Biryani at 7-Eleven Singapore is genuinely tasty 😊”
7-Eleven@Jonel Catubay Legaspino · Facebook · ♥ 0 positive · source
Wow you are so fast 🔥
“Wow, you are so fast 🔥”
7-Eleven@geraldlaaaaa · Instagram · ♥ 0 positive · source