Executive summary
- 7-ElevenNo rival brand cracked today's conversation — 7-Eleven owns 100% share of voice across all tracked posts.
- 7-ElevenThe Nacho Cheese Chicken & Macaroni Wrap is the day's top-performing content (1,334 IG engagements), confirming stronger appetite for savory SKUs than the new dessert range.
- ⚠ Review7-ElevenNew chocolate hazelnut dessert duo drew interest but launch copy is missing basic price info.
- In the commentsTop comment on the dessert post simply asks 'Prices?' — a recurring friction point on launch posts.
- ⚠ Review7-ElevenThe $0.10 drinks promo (Coke/ramen/latte/Americano) is going viral organically on FB, reinforcing 7-Eleven's value perception among deal-hunters and tourists.
- In the commentsBut the comment thread is being hijacked by a third-party account soliciting DMs/follows to 'reveal' redemption steps — a scam-bait pattern piggybacking on the brand's promo.
- 7-Eleven7-Eleven Run 2026 early-bird UGC (goodie bag, race kit unboxings) is building grassroots community buzz on TikTok ahead of the race.
Earned vs owned reach
Of the 1.9k total reach today, 95% is the chains posting on their own channels and only 5% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 5%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 92 | 1.8k | 95% |
| Cheers | 0 | 0 | 0% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“🧀 Cheese lovers, this one's for you! 🤤 Loaded with tender chicken, creamy macaroni, and rich nacho cheese, the Nacho Cheese Chicken & Macaroni Wrap delivers cheesy comfort in every bite. 💛 #7ElevenSG”
Owned IG post highlighting new savory wrap SKU.
View post →“Rich, creamy, and layered all the way down 🤎 Treat yourself to two new chocolate hazelnut desserts, waiting for you at your nearest 7-Eleven. Try not to finish both. 😉 #7ElevenSG”
Owned IG post promoting new dessert range drives product awareness.
View post →“Rich, creamy, and layered all the way down 🤎 Treat yourself to two new chocolate hazelnut desserts, waiting for you at your nearest 7-Eleven. Try not to finish both. 😉 #7ElevenSG”
Owned FB post mirroring IG content for dessert launch.
View post →“🧀 Cheese lovers, this one's for you! 🤤 Loaded with tender chicken, creamy macaroni, and rich nacho cheese, the Nacho Cheese Chicken & Macaroni Wrap delivers cheesy comfort in every bite. 💛 #7ElevenSG”
Owned post promoting a new cheesy wrap item, standard product marketing content.
View post →“Singapore 7-Eleven: Coca-Cola/stone pot ramen/hot latte/hot Americano for only SGD0.10! Here's how to get this crazy deal - follow for more SG food finds.”
新加坡 7-Eleven Singapore 可口可乐/石锅拉面/热LATTE/HOT AMERICANO 只要 SGD0.1 Only SGD 0.10?! S Coca-Cola, stone pot ramen, hot latte & hot Americano at 7-Eleven Si …
Food blogger flags an ultra-cheap SGD0.10 promo at 7-Eleven Singapore, likely driving foot traffic via viral deal-hunting content.
View post →“7-Eleven Run for Only S$50?! 🇸🇬🔥 we registered early bird for just S$50 🥹 and look what we got from the 7-Eleven Run happening this 23rd Aug! Estimated value: S$80++ basically the goodies already paid for our registration!♥️ thanks 711! #711Run #7ElevenRun2026 #7ElevenSingapore #EarlyBird #SGEvents”
TikTok creator praises value of early-bird registration goodies for the 7-Eleven Run, generating organic hype for the event.
View post →What customers are saying
Act on this
A third-party account (Piglove.cooking) is posting under the viral $0.10 drinks promo, telling users to follow and DM it for 'redemption steps' — a classic scam-baiting pattern that piggybacks on official promos and can lead followers to phishing or fake vouchers. Multiple copycat 'voucher' comments followed, suggesting the tactic is gaining traction under the post.
▸ 5 of 5 comments under the $0.10 promo post are either the solicitation itself or bare 'voucher' replies, with no official brand reply visible to correct the record.
追蹤Instagram 🔎Piglove.cooking +留言「7-11礼卷」，我把如何兑换SGDO.1步骤私讯给你
“Follow my Instagram Piglove.cooking and comment '7-11 voucher' — I'll DM you the steps to redeem for SGD 0.10”
7-Eleven@Piglove.cooking · Facebook · ♥ 0 · source
The chocolate hazelnut dessert launch post drew a direct pricing question with no visible answer, a basic conversion blocker for a new SKU launch.
▸ Top comment on the dessert post is simply 'Prices?' with no reply thread.
Prices?
“Prices?”
7-Eleven@Jason Tupaz · Facebook · ♥ 1 · source
The Nacho Cheese Chicken & Macaroni Wrap post massively out-engaged the dessert range (1,334 vs 478 IG engagements), signaling where NPD and content investment should skew.
▸ Wrap post generated ~3x the engagement of the concurrent dessert launch across IG/FB.
Prices?
“Prices?”
7-Eleven@Jason Tupaz · Facebook · ♥ 1 · source
What's working
Value-deal content and community/event storytelling are the clearest bright spots today, even amid some comment-section noise.
7-Eleven$0.10 promo sparks organic virality and disbelief-driven engagement
The Coke/ramen/latte/Americano at SGD0.10 post is generating strong organic reach on FB and Xiaohongshu, with users reacting in real time to the deal.
真的
“Really?! (in disbelief at the deal)”
7-Eleven@Poh King Tan · Facebook · ♥ 0 · source
Report Card: Gripes & Requests
Two friction points surfaced today: a basic information gap on a new launch, and a comment-section integrity issue on a viral promo.
7-ElevenCustomers want prices upfront on new launches
Direct pricing question left unanswered under the dessert launch post.
Prices?
“Prices?”
7-Eleven@Jason Tupaz · Facebook · ♥ 1 · source
7-ElevenComment section overrun by voucher-scam solicitation
A third-party account solicited follows/DMs promising to reveal '$0.10 redemption steps', followed by several copycat 'voucher' comments with no official correction visible.
追蹤Instagram 🔎Piglove.cooking +留言「7-11礼卷」，我把如何兑换SGDO.1步骤私讯给你
“Follow my Instagram Piglove.cooking and comment '7-11 voucher' — I'll DM you the redemption steps”
7-Eleven@Piglove.cooking · Facebook · ♥ 0 · source
7-11 voucher
“7-11 voucher”
7-Eleven@Justine Liang · Facebook · ♥ 0 · source
7-11 voucher
“7-11 voucher”
7-Eleven@Wang Wei Yao · Facebook · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
Prices?
“Prices?”
7-Eleven@Jason Tupaz · Facebook · ♥ 1 neutral · source
追蹤Instagram 🔎Piglove.cooking +留言「7-11礼卷」，我把如何兑换SGDO.1步骤私讯给你
“Follow my Instagram Piglove.cooking and comment '7-11 voucher' — I'll DM you the redemption steps”
7-Eleven@Piglove.cooking · Facebook · ♥ 0 neutral · source
真的
“Really?! (reacting to the SGD0.10 deal)”
7-Eleven@Poh King Tan · Facebook · ♥ 0 positive · source
7-11 voucher
“7-11 voucher”
7-Eleven@Justine Liang · Facebook · ♥ 0 neutral · source
7-11 voucher
“7-11 voucher”
7-Eleven@Jr Ong · Facebook · ♥ 0 neutral · source