Social Listening
What people are saying about 7-Eleven and its competitors across Asia on social media, collected weekly, tagged and rolled up by AI, and benchmarked against local rivals.
7-Eleven
7-Eleven
7-Eleven
7-Eleven
SoV = share of voice (7-Eleven's portion of convenience-store posts vs the local rival). Positive = share of tagged posts with positive sentiment. Reach = combined audience of the sampled posts.
How it works
Where the data comes from
Public social posts (Instagram, TikTok, Xiaohongshu, Threads, Reddit), with the platform mix tuned per market, tracking the anchor brand plus local competitors.
How the data is pulled
Automated weekly collection in the local language, with owned and marketing accounts removed, noise filtered, and posts de-duplicated.
How it's analyzed
Each post is tagged (observation, sentiment, chain, theme, audience, translation), then rolled up into KPIs, an exec brief, needs-attention, competitor moves, products, an employee view, and posts by chain.
Why it can be trusted
Every insight links to its source; numbers are computed, not estimated; owned accounts are excluded; coverage is transparent; and it stays honest about being a curated sample, not a scientific poll.
Coverage and cadence
Weekly, dated snapshots (so trends build over time), a separate report per market, public posts only.