Executive summary
- ⚠ Review7-Eleven港式撈撈麵 nostalgia noodle launch is the day's top story, driving the highest engagement (2,057) across owned channels by reviving a childhood snack-shop memory.
- In the commentsApp pre-orders are shorting items with no refund offered, drawing explicit 'ripped off' complaints right under the launch post.
- ⚠ Review7-ElevenPortion size and pricing gripes threaten the noodle launch's value story, echoing a separate taste-test flag on over-salty sauce and mediocre presentation.
- In the commentsCommenters call the $20 set 'expensive' and 'quite small' versus rival value meals like IKEA's food court.
- ⚠ Review7-ElevenVitasoy umbrella-bag redemption (+$1) is a hit but breaking at the till for some shoppers.
- In the commentsOne shopper says the POS was mis-set and they couldn't redeem the freebie even after buying two qualifying cartons.
- 7-ElevenSanrio Hangyodon blind boxes (1,760 engagement), plus Disney yogurt bowls and One Piece gum cards, confirm collector IP tie-ins as 7-Eleven's strongest repeatable growth lever.
- In the commentsFans are eager ('幾時出?') but one flags a broken store-locator link on the campaign post.
- 7-ElevenCross-border appeal is a bright spot: mainland Xiaohongshu visitors praise 7-Eleven's alcohol discounts vs mainland pricing plus the Niko sock and umbrella-bag redemptions.
- In the commentsOne mainland shopper confirms she bought the discounted alcohol run, though another notes a dedicated trip isn't worth it for a small basket.
- Circle KCircle K's playful UGC (instant noodles + soy milk, chicken thigh + tofu pudding, imported smoothie) is generating light-hearted, high-engagement chatter.
- In the commentsCommenters are swapping their own DIY mix-in recipes, turning the post into a mini recipe-share thread.
Earned vs owned reach
Of the 10k total reach today, 96% is the chains posting on their own channels and only 4% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 4%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 349 | 9.5k | 96% |
| Circle K | 53 | 295 | 85% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“7-Eleven food counter launches 'HK-style tossed noodles' - $20 for noodles + 3 toppings + free soda, Sep 9-22.”
【7仔食檔全新「港式撈撈麵」🍜】學生時代嘅集體回憶返嚟啦！ 🔥 仲記唔記得以前放學同friend子去小食店食撈麵嘅味道？呢種滋味宜家喺7仔就食得到！😋 新推出嘅「港式撈撈麵」有8 款經典配料同惹味醬汁俾你隨心拼湊，鍾意點撈就點撈！由9月9日至9月22日， $20 就有麵底＋ 3 款自選配料，再送一罐 …
Nostalgic new food-to-go item launch bundled with a soft drink at attractive price.
View post →“Official post: new Sanrio Hangyodon-themed blind box figures (6 regular + 6 hidden versions) arriving in stores.”
【#7仔新嘢 】各位Sanrio 粉絲請注意！人氣角色 HANGYODON帶著他的朋友仔 Sayuri和 Itaro 化身成為超萌英雄💥 今次浪漫主義者HANGYODON 穿上了帥氣的戰衣，在舞台上發光發亮 這次他的特別任務是：為大家帶來最歡樂的舞台！ 💥 📦 盲盒款式：六款普通款及六款隱藏款 💚 …
Owned collectible launch (Sanrio blind box) targets fan collectors, potential high engagement/foot traffic driver.
View post →“7-Eleven: spend $20 on Vitasoy drinks, add $1 for umbrella storage bag, Sep 9-22.”
【#著數之選】維他奶造型摺疊雨傘收納袋優惠登場啦😋☔✨ 🪄由即日起至9月22日，嚟 7 仔購買任何維他奶®系列飲品^滿$20，即可以+$1換購維他奶造型摺疊雨傘收納袋1個*🎁！維他奶造型摺疊雨傘收納袋設計可愛又夠實用😍用完雨傘後方便收納✨有效吸走多餘水分，唔怕整濕手袋同背囊🎒💦仲配備掛扣設計，方便隨 …
Same Vitasoy umbrella-bag promo as Circle K running concurrently at 7-Eleven, a shared supplier campaign across both chains.
View post →“7-Eleven launches new 7-SELECT lobster bisque shrimp rice ball, $18/1 or $30/2.”
【#新品登場】📣🆕 7-SELECT 龍蝦濃湯大蝦飯糰 🍙 今期新品7仔將人氣海鮮🦞✨元素一次過打包入飯糰🍙！龍蝦濃湯🦞加埋鮮甜大蝦🦐，打造出充滿高級感嘅海鮮組合✨，無論做早餐、Lunch定下午茶醫肚都啱晒💯！ 🆕 7-SELECT 龍蝦濃湯大蝦飯糰 🦐 $18/件 $30/2件 飯底以龍蝦濃湯風味 …
New premium-positioned seafood rice ball launch targeting affordable indulgence trend.
View post →“Official 7-Eleven post: one-day only, after 2pm get 10 siu mai or curry fish balls for $11, plus $3 more for a free drink from a selection.”
【#7仔食檔 限時1日優惠🔥】下午2點後$11食到10粒港式燒賣/咖哩魚蛋！😋🧡 下午茶或者口痕想食小食？聽日嚟7仔食檔就啱晒喇！🔥 只限一天，下午2點後嚟7仔食檔，只需 $11 就可以歎到 10粒港式燒賣或者咖哩魚蛋。香濃惹味，性價比高到極致！+$3仲可以換購維他檸檬茶/菊花茶/芒果汁/黑加侖子汁 …
Official brand promotion of a limited one-day snack deal with app add-on drink, driving app-based orders.
View post →“Official promo: from Sept 9-13, buy any ice cream reaching $100 (or $80 at MTR stores) to get 25% off; featured deal on Nestlé Drumstick cones and Bananas gelato bars.”
【#著數之選】雀巢冰凍甜品優惠登場啦😋🍦🍌✨ ✨由即日起至9月13日嚟7仔買任何雪糕^滿$100 ，或到港鐵站店舖買任何雪糕^滿 $80，即享有 75折優惠*😆！ 宜家嚟7 仔買購買雀巢DRUMSTICK甜筒（不包括奶油啤酒味/怪奇物語紅絲絨朱古力味）／笨NANA蘋果味啫喱雪條滿指定金額即享75折優 …
Owned ice-cream discount promo (spend-threshold 25% off) aimed at summer basket-size growth.
View post →“Circle K: spend $20 on Vitasoy drinks, add $1 to redeem a foldable umbrella storage bag, from Sep 10-23.”
【☔陪著你每一刻！】買維他奶滿 $20 +$1換購限量雨傘收納袋✨ . 不論晴天定陰定雨天，維他奶都陪著你每一刻～☀️🌧️ . 由 9 月 10 日早上 7 時起至 9 月 23 日，嚟 Circle K 購買任何維他奶®系列飲品*滿$20，即可+$1換購造型超可愛又實用嘅「維他奶造型摺疊雨傘收納袋 …
Owned promo driving Vitasoy purchases with a seasonal freebie tie-in.
View post →“Cup noodle with cold soy milk, bought at OK (Circle K) convenience store.”
杯麵加凍豆漿🤪😅 在OK便利店 Circle K Hong Kong入手
Casual positive mention of a personal snack combo purchased at Circle K, reflects everyday usage occasions.
View post →“Buy any Vitasoy drink $20+ at Circle K, add $1 to redeem a cute foldable umbrella storage pouch, Sept 10-23, while supplies last.”
【☔陪著你每一刻！】買維他奶滿 $20 +$1換購限量雨傘收納袋✨ . 不論晴天定陰定雨天，維他奶都陪著你每一刻～☀️🌧️ . 由 9 月 10 日早上 7 時起至 9 月 23 日，嚟 Circle K 購買任何維他奶®系列飲品*滿$20，即可+$1換購造型超可愛又實用嘅「維他奶造型摺疊雨傘收納袋 …
Owned Circle K promo ties Vitasoy purchases to a seasonal (rainy season) redemption gift, encouraging basket add-ons.
View post →“Circle K: buy 2 Chun Cha She tea products to get a free Mid-Autumn paper lantern, Sep 10-23.”
【🪔中秋賞月解膩打卡神器！】Circle K 限時送你「淳茶舍®紙燈籠」！🌕✨ . 中秋節同屋企人賞月，除咗月餅、水果，又點少得清爽解膩嘅淳茶舍®？ . 由9 月 10 早上7起至 9 月 23 日，嚟 Circle K 買指定 淳茶舍® 或 淳茶舍®冷萃系列 2 件（500ml/920ml），即可 …
Seasonal Mid-Autumn tie-in gift-with-purchase to drive tea drink sales.
View post →“Mid-Autumn moon-viewing photo prop! Buy 2 Chun Cha She (or cold-brew series) drinks at Circle K, Sept 10-23, get a free oolong paper lantern while stocks last.”
【🪔中秋賞月解膩打卡神器！】Circle K 限時送你「淳茶舍®紙燈籠」！🌕✨ . 中秋節同屋企人賞月，除咗月餅、水果，又點少得清爽解膩嘅淳茶舍®？ . 由9 月 10 早上7起至 9 月 23 日，嚟 Circle K 買指定 淳茶舍® 或 淳茶舍®冷萃系列 2 件（500ml/920ml），即可 …
Owned Circle K Mid-Autumn tie-in promo bundles Chun Cha She tea purchases with a festive paper lantern giveaway, boosting seasonal basket size.
View post →What customers are saying
Act on this
Customers pre-ordering deli meals (e.g., a 3-dish combo) via the 7-Eleven app are receiving incomplete orders — missing dishes and missing free-soda redemptions — with no refund option offered, prompting explicit 'scam' accusations directly under the flagship noodle launch post.
▸ Top comment under the 撈撈麵 launch: order missing 2 of 3 dishes, refund refused, free drink withheld.
我用咗app叫三餸 但去到有兩個餸冇 我趕時間 退款又唔得 焗住要魚蛋 最後可樂又冇送 非常不滿！呃錢！
“I used the app to order a 3-dish combo but 2 dishes were missing when I arrived. I was in a rush, couldn't get a refund, had to settle for fish balls, and the free soda wasn't given either — totally ripped off!”
7-Eleven@fd_k_a · Instagram · ♥ 0 · source
Multiple commenters flag the new $20 tossed-noodle set as too small or overpriced, echoing the separate taste-test QC flag (over-salty sauce, mediocre presentation) — a value-perception risk for a launch built entirely on nostalgia marketing.
▸ '貴' (too expensive) and '好細份吓喎' (looks like a small portion) appear among the top replies to the launch posts.
好細份吓喎
“Portion looks pretty small.”
7-Eleven@Tc Leung · Facebook · ♥ 0 · source
The +$1 umbrella-bag redemption tied to Vitasoy purchases is being blocked by apparent POS/SKU misconfiguration at some stores, and one shopper suspects staff are keeping stock back — undermining an otherwise well-loved, cross-border-praised promo.
▸ '你哋set錯機呀我頭先買兩包紙包都冇得送' (till mis-set, couldn't redeem after buying 2 qualifying cartons); a separate comment implies staff are hoarding the item.
你哋set錯機呀我頭先買兩包紙包都冇得送
“You guys mis-set the till — I just bought two cartons and still couldn't get the redemption.”
7-Eleven@quantlai · Instagram · ♥ 0 · source
The Sanrio Hangyodon blind-box post is the day's #2 engagement driver, but at least one fan reports the store-locator link doesn't work, risking lost conversion on a high-demand collectible drop.
▸ '撳吾到條link' comment posted directly under the Hangyodon announcement.
撳吾到條link
“Can't click the link.”
7-Eleven@man417 · Instagram · ♥ 0 · source
What's Working
Collector merchandising and cross-border value perception remain 7-Eleven's biggest engagement engines, while Circle K's lighter lifestyle content is building organic goodwill at low cost.
7-ElevenIP collectible tie-ins remain 7-Eleven's strongest engagement lever
Hangyodon blind box (1,760 engagement) tops Disney yogurt bowls (382) and One Piece gum cards (283) — all proprietary, non-shared promos vs Circle K.
Woo😍
“Woo 😍”
7-Eleven@kmiapui · Instagram · ♥ 0 · source
😍😍😍
“😍😍😍”
7-Eleven@oxxkkwwllxxo · Instagram · ♥ 0 · source
7-ElevenCross-border shoppers are voting with their wallets on alcohol value
Xiaohongshu posts show mainland visitors comparing 7-Eleven's 75%-off alcohol run favorably to mainland pricing and following through with purchases.
买了
“Bought it.”
7-Eleven@Carmen · Xiaohongshu · ♥ 0 · source
Circle KCircle K's imported smoothie lands as a 'no need to fly to Japan' treat
A UGC post calling out Circle K's new smoothie as healthy and Japan-quality draws approving engagement.
OK便利店有部份商店已經有呢個smoothie賣啦，好健康呀！今次終於唔使去日本都可以食到啦，咁仲唔快啲去OK便利店買嚟食吓
“Some Circle K stores already carry this smoothie — so healthy! No need to fly to Japan anymore to get this, go grab one now.”
Circle K@deliholicfoodie · Threads · ♥ 1 · source
Report Card: Gripes & Requests
Beneath the day's biggest wins, customers are surfacing execution gaps in app fulfillment, staff delivery, customization, and redemption promos.
7-ElevenApp ordering reliability undermines the flagship noodle launch
Shopper reports 2 of 3 pre-ordered dishes missing, refund refused, and the promised free soda withheld.
我用咗app叫三餸 但去到有兩個餸冇 我趕時間 退款又唔得 焗住要魚蛋 最後可樂又冇送 非常不滿！呃錢！
“I ordered a 3-dish combo via the app; 2 dishes were missing, couldn't get a refund, free soda also not given — ripped off!”
7-Eleven@fd_k_a · Instagram · ♥ 0 · source
7-ElevenStaff not actually tossing the noodles as advertised
A commenter jokes that counter staff don't even toss ('撈') the noodles, questioning the '撈撈麵' name itself.
你哋啲食檔阿姐都唔撈個撈麵，仲叫咩撈撈麵？
“Your deli staff don't even toss the noodles — how can you call it 'tossed noodles'?”
7-Eleven@156.5cm_tofu · Instagram · ♥ 3 · source
7-ElevenCustomers want topping choice, not preset combos, and better app coverage
Shoppers ask why the $20 set comes with fixed toppings instead of free choice, and note the app still doesn't list the item.
點解我買$20 餐 無得自選配料？預設好 中華沙律 蜆肉 粟米？ @7elevenhk
“Why can't I choose toppings for my $20 set? It's preset to Chinese salad, clam, corn?”
7-Eleven@itsme_ccy · Instagram · ♥ 2 · source
個app都仲未有呢個餐
“The app still doesn't have this combo listed.”
7-Eleven@c_fungke · Instagram · ♥ 0 · source
7-ElevenRedemption promos hitting stock/POS snags at store level
Umbrella-bag redemption blocked by apparent till misconfiguration, with some shoppers suspecting staff are keeping stock back.
你哋set錯機呀我頭先買兩包紙包都冇得送
“You guys mis-set the till — bought two cartons and still couldn't redeem.”
7-Eleven@quantlai · Instagram · ♥ 0 · source
畀啲staff自己收埋啦
“Just let the staff keep it for themselves (implying stock isn't reaching customers).”
7-Eleven@ononchau0118 · Instagram · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
撈撈 已經代表香港特式, 加埋港式, 認真多9魚
“'Tossed noodles' already represents Hong Kong culture; adding 'Hong Kong-style' makes it extra authentic.”
7-Eleven@elyssa_auer2020 · Instagram · ♥ 1 positive · source
我用咗app叫三餸 但去到有兩個餸冇 我趕時間 退款又唔得 焗住要魚蛋 最後可樂又冇送 非常不滿！呃錢！
“I ordered a 3-dish combo via the app; 2 dishes were missing, couldn't get a refund, free soda also not given — ripped off!”
7-Eleven@fd_k_a · Instagram · ♥ 0 negative · source
貴
“Expensive.”
7-Eleven@Siu Fung · Facebook · ♥ 2 negative · source
你哋set錯機呀我頭先買兩包紙包都冇得送
“You guys mis-set the till — bought two cartons and still couldn't redeem.”
7-Eleven@quantlai · Instagram · ♥ 0 negative · source
买了
“Bought it.”
7-Eleven@Carmen · Xiaohongshu · ♥ 0 positive · source
我用鲜奶，麵Q彈，好食
“I used fresh milk instead — the noodles turned out springy and tasty.”
Circle K@羅吉蒂 · Facebook · ♥ 0 positive · source