Executive summary
- ⚠ Review7-ElevenDigimon black Agumon plush ignites a 6,000+-engagement firestorm: actor Yau Sau-dai (修) publicly demands '返還亞古獸', while shoppers accuse staff of hoarding stock to resell on Carousell
- In the commentsTop comment (209 likes) alleges staff keep stock back for themselves or to scalp — the operational execution, not the toy, is the real story
- 7-ElevenPattern complaint: this is the 3rd+ IP drop in a row (Beyblade, Chikawa Octopus card, now Digimon) where store-level inventory lists don't match reality, fuelling 'hunger marketing' accusations
- In the commentsCustomers openly compare notes on 10-15 stores visited with zero stock, demanding an app-based pre-order system like 7-Eleven Taiwan
- ⚠ Review7-ElevenAI-generated Korean-idol '7-SELECT' promo lands as tone-deaf: viewers call it cringy/AI-slop and tell the brand to address the Agumon scandal before pushing new content
- In the comments'不如覆咗修大哥先' (reply to Brother Sau first) is one of the most-liked replies — a clear signal customers want crisis response over new campaigns
- ⚠ Review7-ElevenSeparate back-to-school SIM-card post exposes staff push-back on helping customers register eSIM/4G plans, seen as poor service posture
- In the commentsStaff reportedly tell customers 'I only sell it, I don't install or refund it' — a friction point for a growing telecom-counter service line
- Circle KCircle K's Panda Friends × Ocean Park 'hidden edition' blind-box game sparks a viral wave of hilarious, highly-engaged fan-fiction captions across IG/FB
- In the commentsDozens of long comedic 'I got the hidden Ocean Park panda' stories show genuine organic brand affection, far calmer than 7-Eleven's stock fights
- Circle KNew 60g-protein OK-branded drink and cheap Kuromi hamster plush ($25) both generate positive gym/collector buzz, positioning Circle K as the easier, friendlier place to shop
- In the commentsSome skepticism on taste ('化學味') and the protein claim, but overall curiosity and requests to try it
Earned vs owned reach
Of the 14k total reach today, 49% is the chains posting on their own channels and only 51% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 7.1k | 5.7k | 44% |
| Circle K | 198 | 1.4k | 88% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Playful jab at a rival mascot; demands 7-Eleven 'give back' the Agumon collectible.”
游狗好波😂 @7elevenhk 還我亞古獸！
High-engagement post (6k+) tagging @7elevenhk demanding return of a Digimon Agumon promo item, signalling strong frustration over stock/allocation issues.
View post →“Calling all Digimon fans! New Black Agumon plush keychain now available at 7-Eleven, soft plush material, approx. 12x9x14cm, sold at select stores.”
【#7仔新嘢 】召集Digimon Fans！黑亞古獸爆發暗黑必殺技⚫🔥✨ ⚫ 黑亞古獸毛公仔匙扣⚫ 黑亞古獸化身軟綿綿毛公仔匙扣！採用柔軟毛絨材質，帶嚟細緻觸感 掛在包包上使出你嘅必殺技啦！🔥 📍尺寸: 約W12 x H9 x D14cm 銷售分店： https://bit.ly/4wNJHc3 …
Official IP collectible merchandise drop targets anime/collector fans to drive footfall.
View post →“Suggests 7-Eleven should just give all limited items to staff to resell on Carousell since that's what's happening anyway.”
不如7仔咪鬼賣啦 直接俾晒啲staff放上carousell炒算啦
Local frustrated that 7-Eleven staff allegedly divert limited-edition items to resale platforms like Carousell instead of selling to customers.
View post →“7-Eleven introduces Kolios Greek yogurt series—honey yogurt and plain Greek yogurt—made with traditional methods, high protein, natural, no additives, imported from Greece.”
【#7仔新嘢】Kolios希臘乳酪系列登場啦😋🥣✨ 今期 7 仔帶嚟希臘人氣乳酪之選 #Kolios希臘乳酪系列💙採用傳統製法製成🤤質感醇厚綿密 ✨高蛋白質兼天然無添加，加埋希臘製造🇬🇷~ 想食得輕盈又滿足就啱晒！快啲嚟 7 仔入手啦🛒💨 🍯 Kolios希臘蜜糖乳酪 香濃希臘乳酪配搭香甜蜜糖🍯🤤甜 …
New imported premium Greek yogurt SKU launch broadens 7-Eleven's dairy/health offering.
View post →“Almost sold out by the time 7-Eleven posts about it; shared a spreadsheet of stores that still have stock.”
差唔多賣晒7仔先出post 😂😂😂 理論上有的分店表： https://drive.google.com/file/d/1L5WXonFWWi998EADlwmGKStiquzGU3e1/view?fbclid=IwdGRjcAT6H51wZG9mAWZkaWQWUNLRTCzPKKV7_1eSGT …
Complaint that stock is nearly sold out before the official announcement post, with a shared store-availability spreadsheet, reflecting distribution frustration.
View post →“7-SELECT teases a new Korean roll snack collab with an idol, more details coming soon.”
【7-SELECT 有 Idol 代言🇰🇷🕺🏻？】 聽講係⋯⋯⋯⋯⋯餸仲多✨！！！佢想同大家講聲：「重重重料唷🫰🏻」想知咩事？記得睇到尾同 Stay tuned 啦🫵🏻 #7ElevenHK #7ElevenMacau #7SELECT #韓卷 #重重重料唷 #全新登場
Teaser for upcoming 7-SELECT product collab with a Korean idol, building anticipation for new snack launch.
View post →“邊個先OK？🤔 樂樂：「點解要揀？全部都OK啦！」 🤣🙌 Which one is OK? 🤔 Le Le: “Why choose? They’re all OK!” 🤣🙌 #樂樂 #Pandafriends #pandalovers #pandafriends_ipcollab #CircleK”
IP partner account cross-promoting Circle K collab merchandise with playful bilingual caption.
View post →“Circle K x Panda Friends contest: guess the hidden HK landmark in blind box, tag friends, win an iPad (3 winners), until Aug 31.”
【🎁玩遊戲贏iPad！📱】估中 Panda Friends 隱藏版香港地標贏大獎！✨ . 抽盲盒最刺激嘅一定係「拆盒之瞬間」！😍Circle K ✕ Panda Friends「香港到處玩盲盒系列」送大禮啦！今次要考考大家眼力同創意，答中兼夠搞笑、夠貼題就有機會贏走 iPad 乙部（共 3 名）！📱 …
Gamified UGC contest (guess-the-landmark) with iPad prizes to boost engagement around Panda Friends blind box collab.
View post →“Circle K 5-day sale: Aloha Monaka ice cream avg $7.5/pc, Nestle ice creams $72/6, Vita tea $10, Red Bull $28/2, beer with free peanuts promo, Aug 26-30.”
【5天狂減】激荀清單！阿波羅 MONAKA 雪糕平均抵至 $7.5/件！🤩✨ 天氣熱到爆燈，行出街兩分鐘已經全身濕透，返到屋企只想即刻拎支凍飲同雪糕降溫！🥵☀️ 宜家就係時候去 Circle K 掃貨，用最抵價入齊一堆消暑聖品啦！即刻睇睇今期必掃清單：👇 🍦 雀巢 OREO / KIT KAT / …
Owned promo highlighting steep discounts on ice cream, tea and energy drinks to drive summer footfall.
View post →“Circle K now also has a 60g protein drink, same brand as the 45g one — have any gym friends tried it?”
又進化，ok多左支60g protein，同45g果枝同一牌子，有無gym友試左？
Gym-community member notices Circle K expanding its protein drink range with a new 60g variant, indicating category growth interest.
View post →“Circle K 3-day promo: 20% off energy drinks, protein drinks and soy milk when spending $80+, Aug 26-28.”
【限時三日！號外📢】全場能量飲品／高蛋白飲品及豆漿豆奶 滿$80即享8折！💥 邊個話健康營養只有運動人士先要補充？其實不論是返工返學想活力滿滿💪、早餐想飲得更健康🥛，定係日常想為身體打好底子，優質蛋白質同能量補充係人人都需要嘅「健康燃料」🔥！ 聽日起一連三日，嚟 Circle K 購買能量飲品／高蛋 …
Owned campaign pushing health/protein drink category with 20% off bundle threshold.
View post →What customers are saying
Act on this
A celebrity-backed Threads post (6,100+ likes) demanding return of black Agumon plushies snowballed into hundreds of comments alleging store staff hold back stock for themselves or divert it to Carousell resellers, inconsistent stock-list info, and stores lying about availability. This is now a trust/fairness issue, not just a sold-out product.
▸ Comment with 209 likes explicitly accuses staff of keeping/reselling stock; dozens of others report stores lying about deliveries and stock lists not matching reality.
佢哋啲職員重會留返哂比自己唔賣/拎去炒架
“Their staff even hold back stock for themselves not to sell, or take it away to scalp.”
7-Eleven@qqchcnfrds · Threads · ♥ 209 · source
A same-week 7-SELECT promo using an AI-generated 'Korean idol' clip was mocked as cringy/fake, and became a lightning rod for customers demanding the brand address the Agumon situation first — poor timing and content quality compounding reputational risk.
▸ Multiple comments call it '又AI post' / 'AI感好重同好kam', with the top-voted reply telling the brand to reply to Yau Sau-dai (修) instead.
不如覆咗修大哥先
“Maybe reply to Brother Sau (the actor) first.”
7-Eleven@mrs_judebellingham · Instagram · ♥ 48 · source
A viral post from an apparent staff perspective complains about customers needing help with eSIM/4G/registration, but customer replies reveal the flip side: staff often refuse to assist or take excessively long, creating inconsistent, unhelpful service at the growing telecom-sales counter.
▸ One commenter reports a cashier took nearly an hour helping one customer; another says staff explicitly refuse help beyond the sale ('唔會幫你，亦唔可以退').
我見過有啲收銀一幫佢整，整咗成咪鐘都未整完。係咪唔洗做生意？定係要落閘專門服務好客人？
“I've seen a cashier help someone for almost an hour and still not finish — should we stop offering this service, or set up a dedicated counter for it?”
7-Eleven@TurquoiseElephant7541 · Facebook · ♥ 2 · source
What's working
While 7-Eleven battles a stock-hoarding firestorm, Circle K's collectible and beverage plays are quietly generating goodwill and organic fan content.
Circle KPanda Friends x Ocean Park blind box sparks a wave of comedic fan fiction
Dozens of elaborate, funny personalized captions about pulling the 'hidden edition' Ocean Park panda, tagging friends and building brand affinity organically.
隱藏版係香港海洋公園！ 喂喂喂……呢個盒點解掂落咁重？！打開——哇靠！！！係隱藏版海洋公園！！！熊貓仔著住潛水衣、企喺海獅台上面！！！我成個人震到抖！同事問我抽到咩，我即刻扮淡定：哦……普通啦……其實內心已經喺度大叫：今晚請全公司食Ocean Park飛！ @ping.law.927 @windychu2022 @hohoson0222
“Hidden edition is Ocean Park! I'm shaking with excitement — this is my lucky charm of the year.”
Circle K@ladylagirls · Instagram · ♥ 0 · source
隱藏版係香港海洋公園！「😍抽中海洋公園，呢個就係我同加加得得嘅緣份❤️ 不枉我個個星期都入海洋公園探佢哋，果然得到家姐細佬保佑一抽入魂！最威係我❤️」@peace_lau @metime._.lalala @da.onsundays
“Hidden edition is Hong Kong Ocean Park — best place to see the panda family, so happy!”
Circle K@panpan246810 · Instagram · ♥ 0 · source
Circle KKuromi hamster plush seen as a cheap, welcome win versus Sanrio stock-outs
Shoppers highlight Circle K stocking a hard-to-find Kuromi character at an accessible $25 price point.
之前係Sanrio見唔到Kuromi款，係OK便利店見到有 $25隻好抵玩💜 中秋玩都啱哂 #Livheart倉鼠 #倉鼠娃娃
“Couldn't find the Kuromi version at Sanrio, but found it at OK convenience store — $25 each, great value, perfect for Mid-Autumn too.”
Circle K@linglingivyc · Threads · ♥ 3 · source
Circle KNew 60g-protein OK drink stokes gym-community curiosity
Fitness-oriented customers are actively discussing and requesting to try the new higher-protein drink, generating enthusiasm despite some taste skepticism.
又進化，ok多左支60g protein，同45g果枝同一牌子，有無gym友試左？
“Upgraded again — OK now has a 60g protein drink, same brand as the 45g one. Any gym folks tried it?”
Circle K@tonycheng0719 · Threads · ♥ 113 · source
Customer report card: Agumon fallout & service gaps
Beyond the viral outrage, customers are raising concrete, recurring gripes about stock fairness, transparency, and counter service that 7-Eleven should track closely.
7-Eleven"Where's my Agumon?" — inventory lists don't match reality
Customers across multiple districts (Tin Shui Wai, Kwai Chung, Fanling, Sheung Wan) report visiting 5-15+ branches listed as having stock, only to be told 'sold out' or 'never received any'.
係葵涌行咗六間都冇😭去埋粉嶺都冇
“Walked 6 branches in Kwai Chung, none had it, even went to Fanling and still nothing.”
7-Eleven@lillianchanchanchan · Instagram · ♥ 0 · source
你哋7仔都得啦，個表有鋪頭嘅名，今日去問職員竟然同我講無嚟貨，啫係呃人話果度有貨啫
“Your list has the branch name on it, but today the staff told me they never got the stock — so the list is lying to people.”
7-Eleven@_hin.0620 · Instagram · ♥ 1 · source
7-ElevenRequest: switch to app-based pre-order to end the chaos
Multiple customers directly ask why 7-Eleven doesn't adopt an in-app pre-order/reservation system like 7-Eleven Taiwan to reduce scalping and unfair distribution.
又熱又落狗屎陪小朋友行左上環西環尖沙咀區既7仔都冇，上次3款果隻又係咁，搞啲咁既飢餓行銷手法，助長黃牛炒賣，呢個IP遲早俾你搞掂，好奇點解唔好似台灣7仔咁用app搞限期內預購，至少唔會咁多民怨
“Why not do like 7-Eleven Taiwan and open in-app pre-orders within a set period — at least there'd be less public anger.”
7-Eleven@skatermax1987 · Instagram · ♥ 0 · source
7-ElevenAllegations of staff hoarding stock for personal resale
A recurring accusation (echoed across several posts) that frontline staff set aside limited-edition items for themselves or friends to resell on Carousell instead of selling to walk-in customers.
對上嗰次見佢啲職員特登收埋喺後面唔擺出嚟貨架 擺到明落格啦 pk 炒狗 原來7仔支持員工穿櫃檯底
“Last time I saw staff deliberately hide stock in the back instead of putting it on shelves — clearly diverting it to scalp.”
7-Eleven@meteor_hintt · Threads · ♥ 0 · source
7-ElevenSIM-card counter: confusing, inconsistent service
Staff reportedly don't know or won't clarify eSIM vs physical SIM, registration, or refund policies, leaving customers frustrated at point of sale.
我同佢講話我只賣，其他問題，或者安裝嘅唔會幫你，亦唔可以退
“I told the customer I only sell the SIM card — I won't help install it, and it can't be refunded.”
7-Eleven@Shb Zh · Facebook · ♥ 2 · source
The viral post's stated cause — demanding 7-Eleven return the hoarded Agumon stock — gets buried under its own most-liked comments, which are mostly about policing disrespect toward actor Yau Sau-dai's nickname ('係修大哥 比啲尊重', 368 likes) rather than pressing the brand on the actual distribution/hoarding problem, diluting the substantive complaint into a fandom-etiquette debate. See the post →
Circle KPanda Friends x Ocean Park hidden edition is generating organic viral UGC
Circle K's blind-box game tied to the Ocean Park hidden edition prompted dozens of long, funny, highly personalized fan stories/captions across Instagram and Facebook — a strong grassroots engagement signal worth amplifying.
▸ 20+ elaborate comedic 'I pulled the Ocean Park hidden edition' stories, many tagging friends, far outweighing typical brand-post comment volume.
隱藏版係香港海洋公園！ 拆開一刻我整個人定格……熊貓Friend穿住海洋公園員工制服，仲拎住個大魚公仔！！！隱藏版呀！！！我即刻雙手捧住盒，好似捧住金蛋咁，心諗：我終於唔再係那個永遠抽到便利店系列嘅廢柴……今日開始，我係海洋公園VIP！然後偷偷影相發Story，Caption寫：運氣終於返嚟！ @carmanwong651 @muimuicatlover @kitkit1288
“Hidden edition is Ocean Park! I burst out laughing on the street — it's basically an unlimited VIP pass to Ocean Park without ever queueing.”
Circle K@hohoson0222 · Instagram · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
佢哋啲職員重會留返哂比自己唔賣/拎去炒架
“Their staff even keep stock back for themselves, or take it away to scalp.”
7-Eleven@qqchcnfrds · Threads · ♥ 209 negative · source
今日十幾間7仔好多話無晒 有d 話無翻貨 上次chikawa 八達通又係咁 今次又係咁 安排差到咁樣 2026 抽籤 又唔得 真心想要起碼都叫努力過抽唔中 咪搵其他方法 賣既安排又唔透明 好失望🙍
“Today over a dozen 7-Elevens said sold out or no restock. Same thing happened with the Chikawa Octopus card. The arrangement is so poorly handled and non-transparent — very disappointing.”
7-Eleven@chanjims · Instagram · ♥ 1 negative · source
係咪要擺買7仔了，反正仲有circle K 😮💨😮💨
“Guess I should just stop buying at 7-Eleven — there's still Circle K after all.”
7-Eleven@kcl__ivan · Instagram · ♥ 0 negative · source
隱藏版係香港海洋公園！ 拆開一刻我整個人定格……熊貓Friend穿住海洋公園員工制服，仲拎住個大魚公仔！！！隱藏版呀！！！我即刻雙手捧住盒，好似捧住金蛋咁，心諗：我終於唔再係那個永遠抽到便利店系列嘅廢柴……今日開始，我係海洋公園VIP！然後偷偷影相發Story，Caption寫：運氣終於返嚟！ @carmanwong651 @muimuicatlover @kitkit1288
“Hidden edition is Ocean Park! I dashed out laughing — it's basically an unlimited VIP pass to Ocean Park without ever queueing.”
Circle K@hohoson0222 · Instagram · ♥ 0 positive · source
之前係Sanrio見唔到Kuromi款，係OK便利店見到有 $25隻好抵玩💜 中秋玩都啱哂 #Livheart倉鼠 #倉鼠娃娃
“Couldn't find the Kuromi version at Sanrio, but found it at OK convenience store — $25 each, great value, perfect for Mid-Autumn too.”
Circle K@linglingivyc · Threads · ♥ 3 positive · source
澳門有冇？
“Is this available in Macau?”
7-Eleven@annabel701483 · Instagram · ♥ 0 neutral · source