Executive summary
- 7-Eleven7-Eleven's CoCo Ichibanya x Ginza Aji-dako curry/takoyaki collab is today's dominant story, driving strong organic buzz from food bloggers and shoppers alike
- In the commentsComments call the curry-cheese mashup 'so evil (in a good way)' and multiple users say they're buying it tomorrow
- ⚠ Review7-ElevenViral demand for Dreyer's Tiramisu ice cream is outpacing 7-Eleven's supply
- In the commentsA shopper posted wanting to buy it but couldn't find it in-store — a fresh stock-out signal following the hype
- Circle KCircle K's coffee-machine milk quality draws renewed criticism, ironically surfacing under its own fresh-milk discount post
- In the commentsTwo separate commenters ask staff to swap the machine's powdered 'big-head' milk for real milk like the ones on promo
- 7-Eleven7-Eleven's Chiikawa movie tie-in freebie (bag + cup sleeve with combo meal) extends the collectible hype into Macau
- Circle KOK's collectible figure/gacha promos are fueling active fan trading and repeat 'clearance run' visits
- In the commentsShoppers are swapping duplicate numbers and posting inventory lists to trade with strangers
- 7-Eleven7-Select's 'Taste with Meaning' ESG coffee-grounds farming series is earning credible organic amplification via taste-test reviews
Earned vs owned reach
Of the 1.1k total reach today, 87% is the chains posting on their own channels and only 13% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 13%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 83 | 754 | 90% |
| Circle K | 60 | 230 | 79% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“New at 7-Eleven: Kanro thick gummy candy in grape soda flavor, dual-texture Q-bounce outer layer with soft inner.”
【#7仔新嘢】甘樂神濃軟糖葡萄蘇打口味登場啦😋🍇🥤✨ 今期 7 仔帶嚟#甘樂神濃軟糖葡萄蘇打口味 💜香濃葡萄蘇打風味配搭獨特雙層口感🤤🍇 外層Q彈、內層柔軟😋果香清新又充滿層次✨隨時隨地都可以享受香甜滋味～快啲嚟 7 仔入手啦🛒💨 #7ElevenHK #7ElevenMACAU #7Eleven便 …
Owned new-product post for imported Japanese gummy candy.
View post →“Buy 2 7-Select premium rice balls, get a free bottle of French mineral water (17-21 Aug), plus yuu stamp rewards.”
【#買嘢食送嘢飲】📣買任何7-SELECT極上或特上飯糰系列2件🍙🍙送7-SELECT 法國天然礦泉水💧500毫升 1支🥳 #只限5天📣 一口飯糰😋，一口天然礦泉水💧，方便又滿足🙌！✨今個星期嚟7仔買任何7-SELECT極上或特上飯糰系列2件🍙🍙，仲送你法國天然礦泉水💧500毫升 1支*！無論趕住返 …
Owned promo post for rice ball bundle deal with free water, standard weekly promo push.
View post →“Buy any 7-Select pizza roll or salad, get a free Monster Ultra drink (17-21 Aug); yuu members can also collect stamps for rewards.”
【 #買嘢食送嘢飲 】📣買任何7-SELECT薄餅卷 /沙律*1件🌯🥗送魔爪超越碳酸能量飲料355毫升1罐🎊 #只限5天📣 今個星期一開始，一於為自己準備一個Fresh Combo🍃！由即日起至星期五，買任何7-SELECT薄餅卷🌯／沙律🥗*1件，即送魔爪超越碳酸能量飲料355毫升1罐**！夠曬輕盈 …
Owned promo post detailing free-drink deal and loyalty stamp program, core promo cadence tracking.
View post →“New at 7-Eleven: Meadows flavored cashew series (fried chicken & sweet corn flavors) now available exclusively.”
【#7仔新嘢】Meadows特色風味腰果系列登場啦😋🥜✨ 今期 7 仔帶嚟優先發售嘅 #Meadows特色風味腰果系列 💛將香脆腰果配搭創新惹味風味🤤兩款口味有齊香濃炸雞味同香甜燒粟米味，快啲嚟 7 仔入手啦🛒💨 🍗 Meadows炸雞髀味腰果 獨創炸雞風味外皮包裹香脆腰果🤤香濃惹味又充滿層次✨每1 …
Owned new-product announcement for exclusive Meadows cashew nut flavors.
View post →“Food blogger reviews new 7-Select items co-branded with CoCo Ichibanya curry chain and Ginza Aji-dako takoyaki brand, listing prices and descriptions of curry buns, siu mai, toast and takoyaki-flavored sandwiches/wraps, encouraging readers to try them.”
「 7-SELECT x CoCo壱番屋」 🍛 & 「7-SELECT x 築地銀だこ」🐙期間限定新品 經過7-Eleven又見到佢地自家品牌7-SELECT又有新產品！ 今次仲係一口氣聯乘兩個日本品牌：人氣咖喱專門店「CoCo壱番屋」、知名章魚燒品牌「築地銀だこ 」。 即刻掃咗幾款返屋企！ 🐙［7 …
Detailed food blogger review praising new curry and takoyaki-flavored 7-Select items, strong earned content with tagged brand handle.
View post →“[Deals] Check out 7-Eleven's latest beer promotions: 3 cans for $30 (Kirin Ichiban), 3 for $40 (Yebisu), 3 for $30 (Guinness), $17 (Snow Beer 4-pack). yuu members earn stamps for redeemable rewards. Promo runs Aug 12-18, 2026, select stores only.”
【#著數之選】快啲睇吓今期7仔最新嘅啤酒優惠🍺🌟 嚟7仔入定貨，好好享受下微醺時光啦🤤！ 【$30/3罐】麒麟一番啤酒500毫升大罐裝 【$40/3罐】惠比壽啤酒500毫升大罐裝 【$30/3罐】健力士黑啤罐裝330毫升 【$17/件】雪花啤酒500毫升4罐裝 🎊 yuu 會員購買任何 4 罐裝啤酒 …
Owned brand post pushing multi-brand beer bundle deals with yuu stamp incentive.
View post →“[Hot deal] Nestle Bon Bon apple-flavor jelly ice bars now just $8 each at Circle K, promo runs until Aug 23, 2026.”
#激筍【雀巢笨NANA 啫喱雪條低至 $8/件！✨】 . 夏日熱辣辣，經典雀巢笨NANA 啫喱雪條依家喺 OK 便利店有期間限定優惠🎉，鍾意食笨NANA 嘅朋友係時候出動啦！🏃♀️💨 . 由即日起至 8 月 23 日，購買雀巢笨NANA 啫喱雪條（蘋果味）只需 $8／件！可以搣開嘅啫喱外層配埋香甜 …
Owned Circle K post highlighting a limited-time price cut on a popular jelly ice-cream item.
View post →“[New arrival] Calbee wasabi seaweed shrimp chips now available at Circle K - crispy shrimp chips with Japanese wasabi and seaweed flavor, limited-time return.”
【#新品登場】Calbee 芥末海苔味蝦條限時登場！✨ . 卡樂 B 芥末海苔味蝦條 Circle K 有得賣啦 🤩！用原隻鮮蝦製造，香脆可口嘅蝦條揉合清爽日式芥末同濃郁海苔🌿。香脆辛辣又帶點刺激，一口接一口，越食越滋味！ . 日式の味限時返場，滿足感 UP！等咗好耐嘅朋友係時候入定貨，未試過嘅就快 …
Owned post introducing a new Japanese-flavor snack exclusive to Circle K stores.
View post →“Baolin Xinducheng OK convenience store, I'm clearing out snacks for you all (just craving snacks).”
寶林 新都城OK便利店 我來給你們 清貨了（純嘴饞）
Casual post about clearing out snack stock at a specific OK (Circle K) branch, reflecting everyday brand engagement.
View post →“[5-day flash sale] Trappist and Meiji fresh milk on limited-time discount at Circle K: Trappist 946ml 2 for $48 ($24 each), Meiji fresh/premium milk 236ml 3 for $21 ($7 each). Promo runs Aug 17-21, 2026.”
【5天狂減】十字牌鮮奶及明治新鮮牛奶/頂級鮮牛奶 限時優惠 . 早上一杯濃醇鮮奶，隨時幫你撐起滿滿活力！依家OK便利店為大家送上十字牌同明治鮮牛奶5天限時優惠，抵飲必入！ . 🥛 十字牌 鮮奶 946毫升 👉🏻 $48/2件 【平均 $24/件】 🥛 明治 新鮮牛奶/頂級鮮牛奶 236毫升 👉🏻 $ …
Owned Circle K post promoting discounted Trappist and Meiji fresh milk for 5 days.
View post →“New product: Calbee wasabi seaweed-flavored shrimp chips now available at Circle K! Made with real shrimp, crispy with Japanese wasabi and seaweed flavor - spicy and addictive, limited-time return.”
【#新品登場】Calbee 芥末海苔味蝦條限時登場！✨ . 卡樂 B 芥末海苔味蝦條 Circle K 有得賣啦 🤩！用原隻鮮蝦製造，香脆可口嘅蝦條揉合清爽日式芥末同濃郁海苔🌿。香脆辛辣又帶點刺激，一口接一口，越食越滋味！ . 日式の味限時返場，滿足感 UP！等咗好耐嘅朋友係時候入定貨，未試過嘅就快 …
New snack launch (Calbee wasabi seaweed shrimp chips) exclusive to Circle K, targeting snack enthusiasts with limited-time return.
View post →What customers are saying
Act on this
After viral hype, a customer reports being unable to find the Dreyer's Tiramisu ice cream in 7-Eleven stores — a classic hype-to-availability gap that can turn excitement into frustration if not addressed quickly.
▸ Threads user explicitly states wanting to buy but can't find it in 7-Eleven
好想買🙂↕️但係7仔搵唔到
“Really want to buy it 🙂↕️ but can't find it at 7-Eleven”
7-Eleven@waaaaku.lifeee · Threads · ♥ 0 · source
The dual Japanese-brand collab (curry + takoyaki) is generating spontaneous praise across comments and independent food-blogger reviews, well beyond the brand's own post — a rare case of paid-adjacent content earning free amplification.
▸ Multiple unprompted positive comments ('great collab', 'curry looks great', 'so evil/tempting') with zero negative comments observed
咖哩正啊
“The curry looks great”
7-Eleven@hk.eateateat · Instagram · ♥ 0 · source
What's Working
Two owned-content plays are landing well with customers today: a Japanese double-collab menu and a nostalgic character tie-in, plus 7-Eleven's beer pricing keeps coming up as a value anchor.
7-ElevenCoCo Ichibanya x Ginza Aji-dako double collab wins over foodies
A wave of spontaneous, unprompted positive comments with no negativity under the launch post
好棒的聯名👏
“Great collab!”
7-Eleven@peiyu6741 · Instagram · ♥ 0 · source
好邪惡呀🍛
“So tempting (deliciously evil)”
7-Eleven@hungry_fatdoi · Instagram · ♥ 0 · source
7-ElevenChiikawa x 7-Eleven combo freebie drives cross-border buzz
Threads post noting the Chiikawa movie freebie is also available in Macau earned solid engagement (15 likes)
澳門都有！買7仔常餐送「劇場版 CHIIKAWA 人魚島的秘密」限定紙袋 仲有佢地既杯套
“Macau has it too! Buy a 7-Eleven set meal and get a limited 'Chiikawa Movie: Mermaid Island Secret' paper bag, plus cup sleeves”
7-Eleven@icephoto_foodie · Threads · ♥ 15 · source
7-Eleven7-Eleven's beer pricing seen as the best value in town
Shopper singles out 7-Eleven as the cheapest place in Hong Kong to buy beer
香港買啤酒最抵係7仔，惠比壽都係10蚊罐
“The cheapest place to buy beer in Hong Kong is 7-Eleven — Yebisu is also $10/can”
7-Eleven@j06ns0nc62un9 · Threads · ♥ 0 · source
Report Card: Gripes & Requests
Beyond the collab buzz, customers flagged a stock-out on a hyped product and pushed back on Circle K's in-store coffee milk, while stamp/giveaway threads showed some community friction.
7-ElevenDreyer's Tiramisu ice cream unavailable despite viral demand
Shopper wanted to buy the hyped tiramisu ice cream but couldn't locate it in 7-Eleven stores
好想買🙂↕️但係7仔搵唔到
“Really want to buy it 🙂↕️ but can't find it at 7-Eleven”
7-Eleven@waaaaku.lifeee · Threads · ♥ 0 · source
Circle KCoffee machine 'powdered milk' criticized against fresh-milk promos
Two shoppers ask Circle K to replace the machine's powdered creamer with real milk, referencing the brand's own concurrent fresh-milk promotion
呢啲先係奶啊，咖啡機入邊嗰啲大頭奶換咗佢啦
“This is real milk — swap out the powdered 'big-head' milk in the coffee machine for this”
Circle K@koalaso · Instagram · ♥ 1 · source
換咖啡機隻奶未啊？ 大頭奶粉果款呀
“Have you changed the milk in the coffee machine yet? That powdered 'big-head' milk one”
Circle K@koalaso · Instagram · ♥ 0 · source
7-ElevenFriction in giveaway/stamp comment threads
A commenter sharply told another to stay on-topic in a promo thread, suggesting some frustration around giveaway mechanics or etiquette
跟不到不要說話。扣分
“If you can't keep up, don't comment. Point deducted.”
7-Eleven@maohamasaki_official · Threads · ♥ 10 · source
Circle K's feel-good fresh-milk discount post — meant to showcase quality dairy at a good price — instead drew its most substantive comment as a complaint about the same chain's coffee machine using powdered 'milk', turning an owned promo into a service critique. See the post →
Circle KCoffee machine milk quality complaint resurfaces
Customers are directly asking Circle K to swap the powdered 'big-head' milk used in its coffee machines for real fresh milk, a complaint that surfaced twice in one day, notably right under a fresh-milk discount promo post — an own-goal juxtaposition.
▸ Two independent comments across two different Circle K posts raise the same ask
呢啲先係奶啊，咖啡機入邊嗰啲大頭奶換咗佢啦
“This is real milk — swap out the powdered 'big-head' milk in the coffee machine for this”
Circle K@koalaso · Instagram · ♥ 1 · source
Circle KCollectible figure trading creates a mini grey market around OK stock
Shoppers are posting detailed inventories of which numbered figures they have/need and offering to trade or clear stock, indicating strong collectible engagement but also uneven store-level stock distribution.
▸ Multiple comments listing specific figure numbers available/needed for trade at named OK branches
香港出物1號2號8號10號9號6號  5號都有在OK便利店買的金邊$65 其他45可以換
“Hong Kong has numbers 1,2,6,8,9,10 — number 5 is also available at OK convenience store for $65, others at $45 can be exchanged”
Circle K@09_.11.16 · Threads · ♥ 5 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
咖哩正啊
“Curry is great”
7-Eleven@hk.eateateat · Instagram · ♥ 0 positive · source
好想買🙂↕️但係7仔搵唔到
“Really want to buy it 🙂↕️ but can't find it at 7-Eleven”
7-Eleven@waaaaku.lifeee · Threads · ♥ 0 negative · source
呢啲先係奶啊，咖啡機入邊嗰啲大頭奶換咗佢啦
“This is real milk — swap out the powdered 'big-head' milk in the coffee machine for this”
Circle K@koalaso · Instagram · ♥ 1 negative · source
香港買啤酒最抵係7仔，惠比壽都係10蚊罐
“The cheapest place to buy beer in Hong Kong is 7-Eleven — Yebisu is also $10/can”
7-Eleven@j06ns0nc62un9 · Threads · ♥ 0 positive · source
澳門都有！買7仔常餐送「劇場版 CHIIKAWA 人魚島的秘密」限定紙袋 仲有佢地既杯套
“Macau has it too! Buy a 7-Eleven set meal and get a limited Chiikawa movie paper bag, plus cup sleeves”
7-Eleven@icephoto_foodie · Threads · ♥ 15 positive · source
寶林 新都城OK便利店 我來給你們 清貨了（純嘴饞）
“Baolin Sun Tuen Sing Ching OK convenience store — I'm here to clear the stock (just craving snacks)”
Circle K@hptr_.y2 · Threads · ♥ 54 neutral · source