Executive summary
- 7-Eleven7-Eleven's WeGen coffee-ground-to-produce campaign is the clear campaign win of the day, with 10+ organic posts (up to 243 engagement) praising sustainability and value.
- In the commentsComments repeatedly cite 'green support', healthiness and great value for money.
- 7-ElevenCoCo Ichibanya x Tsukiji Gindaco collab is the second big storyline, drawing personal ranking lists and media coverage.
- In the commentsShoppers are posting their own top-pick rankings of the curry/takoyaki items, showing genuine excitement to try every SKU.
- Circle KCircle K's collectible character blind-box post hit 779 engagement — the single most viral post of the day, beating any 7-Eleven post.
- In the commentsBut comments show real friction: shoppers can't find specific characters and scalpers are already reselling sets at $80 vs the $58 retail price.
- ⚠ Review7-Eleven7-Eleven's WeGen matcha liqueur item from the anniversary range keeps selling out on tourists' must-buy lists.
- In the commentsOne repeat visitor says she's never managed to buy it despite trying multiple times — a fixable supply gap.
- Circle KOK's fintech coupon stacking (Alipay, Manulife MPF) is fueling a small but vocal deal-hunter community.
- In the commentsDetailed how-to guides for near-free purchases are circulating and getting engagement, showing appetite for coupon-led traffic drivers.
Earned vs owned reach
Of the 2.8k total reach today, 4% is the chains posting on their own channels and only 96% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 1.9k | 117 | 6% |
| Circle K | 811 | 0 | 0% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“It's only a 3-minute walk from my homestay to the Cheung Kong 7-Eleven café.”
从我民宿过来长江7仔咖啡店也就3分钟
Mainland TikTok traveler notes convenient 3-minute walk from lodging to a 7-Eleven café, highlighting locational accessibility as a visitor draw.
View post →“Author discovers 7-Eleven's coffee-ground-to-fertilizer 'Taste with Meaning' campaign during lunch, tries and ranks all 5 new WeGen farming 7-SELECT dishes, favoring bitter-melon rice and chestnut soup.”
又到Lunch Time，朋友突然提起7仔近排出咗個好有意義嘅新系列！ ☕️將咖啡渣變肥料種菜整飯盒。聽完覺得幾得意，就專登去樓下間7-Eleven睇吓，買齊5款返屋企慢慢試。 原來係7-SELECT同美心 WeGen farming推出嘅「味.道出意義」計劃，將7CAFÉ嘅咖啡渣轉化做酵素，用循環 …
Lunch-break discovery story format drives relatable engagement for the sustainability-themed product launch.
View post →“Local IG foodie reviews 7-Eleven's new 'Taste with Meaning' WeGen farming series (pumpkin, corn, bitter melon grown with coffee-ground enzyme), praising 5 new 7-SELECT items like bitter-melon pork rice and pumpkin bread.”
. 平時都有教小朋友環保嘅意識，身為香港人，我哋當然要支持本地農作物啦🥬！ 今次7-Eleven 同美心集團 WeGen farming 升級「味.道出意義」計劃！以咖啡渣☕️酵素培育優質本地農作物🥕，打造 5 款🆕全新 7‐SELECT 產品！ 產品選用咗3款由 WeGen farming 種植嘅 …
KOL praises 7-Eleven x Maxim's WeGen farming sustainability campaign turning coffee grounds into fertilizer for 5 new 7-SELECT dishes.
View post →“Customer recalls a cashier explaining the coffee-ground recycling program while buying coffee, then reviews all 5 new WeGen farming 7-SELECT items with her kids, praising family-friendly taste.”
最近行開7仔買凍咖啡飲嘅時候☕️ 收銀姐姐講起d咖啡渣好多功能 仲話公司會回收仲攞去耕作用途🌿 呢個「味.道出意義」計劃 當中有3款食材由 WeGen farming 種植本地農作物【阿成南瓜、華珍粟米及沖繩種苦瓜】👩🏻🌾 大人小朋友都好岩食👍 一次過同小朋友試晒今個系列推出 嘅5 款7‐SELE …
Positive staff interaction (cashier explaining coffee-ground recycling) adds authenticity to sustainability messaging around new product line.
View post →“KOL ranks 6 tried items from the CoCo Ichibanya curry and Tsukiji Gindaco takoyaki collabs, naming the takoyaki-flavored seafood sandwich her top pick.”
放工總係心思思想搵吓嘢醫肚，7仔每次都實俾到驚喜我！😆 見到又有新產品喇！忍唔住掃咗幾款返屋企慢慢嘆～ 7-Eleven自家品牌 7-SELECT 搞搞新意思，今次唔單止首度聯乘日本人氣咖喱專門店 CoCo 壱番屋，仲再度夥拍知名章魚燒品牌 築地銀だこ！兩大日系名物同時登場，即睇有咩期間限定 …
Detailed ranked review of the curry/takoyaki collab range with strong enthusiasm, top pick being the seafood sandwich.
View post →“Author praises 7-Eleven x WeGen farming initiative recycling coffee grounds into enzymes for local produce, highlighting bitter-melon pork rice and pumpkin chestnut soup as standout new items.”
💚 成日覺得香港嘅食物回收同可持續發展可以做得更加好，所以見到呢個企劃真係覺得好感動！🌱 平時買嘢食都會諗吓點樣可以對地球好啲，今次見到 7-Eleven 夥拍美心集團 WeGen farming 推出嘅 「味.道出意義」系列，真係好有意義！將 7CAFÉ 嘅咖啡渣轉化為天然酵素，用嚟培育本地農作物 …
Sustainability-focused KOL post highlights circular-economy story behind new local-grown 7-SELECT items, reinforcing positive brand association.
View post →“The OK convenience store downstairs has all these characters in stock, I'm torn about spending $58.”
樓下OK有齊咁多隻角色 糾結緊$58😭😭😭😭
High-engagement post shows strong local enthusiasm for a Circle K collectible tie-in campaign.
View post →“16 Aug 2026: Successfully used an Alipay app coupon for $2 off a $3+ purchase at OK convenience store; search 'Summer Shopping Happy Reward' on Alipay to claim, appears open to all users, worth grabbing.”
16 Aug 2026: 實測成功，無成本用了Alipay App的折扣券，滿$3減$2。 前提是在Alipay搜索「夏日購物開心賞」，進入專頁後便可一鍵領取。 看上去應該是人人有份，券本身是划算的，值得領取。 茶師奶在OK便利店買了$7的東西，扣減$2，淨付$5。🧪
Local shopper stacking an Alipay platform coupon at Circle K shows appetite for cross-platform payment promos.
View post →“16 Aug 2026: Successfully used a $20 cash voucher at OK convenience store, for Manulife MPF customers who logged into the Manulife app from Aug 15 midnight; quota now full. Bought Hung Fook Tong red/green bean soup on sale at $9 each, paid $7 net after the voucher.”
16 Aug 2026: 實測成功，無成本在OK便利店用了$20現金券。 前提是宏利的強積金客戶，便可在8月15日凌晨開始登入Manulife App領取。留意現時領取名額已滿。 鴻福堂紅豆沙及綠豆沙剛好特價，$9/支，買了3支，$27減$20現金券後，淨付$7。 茶師奶的MPF表現長期欠佳，這些小 …
Cross-brand loyalty tie-in (Manulife MPF) driving redemption traffic and basket purchases at Circle K.
View post →“When CKC18 was open, Watsons tried it too; about 10 years ago OK convenience store trialed self-checkout in 3-4 branches. Why didn't it develop further? What you want is more of the A1 Bakery auto-scan bread feature—any progress on that? (Disclosure: never used it myself, but saw many posts about ov …”
ckc18開時 屈臣氏有玩過 差不多10年前，ok便利店有3，4間分店試行過 最後 點解冇發展......... 明白嗎？ 你想嘅 去多啲A1 bakery旗下 麵包自動scan 呢個功能仲有冇進展？ （利申：冇幫襯過，但見過好多post 都係話頭頂十幾個cam就係for呢啲...)
Recalls a past Circle K self-checkout pilot that never scaled, relevant context for current self-checkout tech discourse.
View post →“Still available! Grab a $20 voucher! 30,000 slots. Manulife MPF customers, from Aug 15 00:00 log into the Manulife App to redeem a free $20 OK convenience store e-voucher, 30,000 quota; redeem via the 'Popular Offers' page in the app.”
快 仲有得拎 又有 $20 搶啦！ 名額30,000個 😍😍 攻略: 宏利 MPF 客戶注意👀 8月15日 00:00 起登入「宏利App」，可免費換領 🎁 OK便利店HK$20 電子禮券 1 張☕ 名額30,000個👍👍🙈 換領方法👇 1️⃣ 登入宏利 App 2️⃣ 「 熱門優惠」頁面登記此優惠
Repeated visibility of the Manulife-Circle K voucher promo signals strong campaign reach among MPF customers.
View post →What customers are saying
Act on this
Xiaohongshu tourist shoppers following viral must-buy lists repeatedly report being unable to find the campaign's matcha liqueur SKU despite actively searching for it, risking disappointment for visitors who came specifically for it.
▸ A repeat commenter on the 145th-anniversary must-buy post says she 'never manages to buy it'
那个抹茶酒哪里有啊[哭惹R]每次都没买到
“Where can I find that matcha liqueur? I never manage to buy it”
7-Eleven@糯糯丸子 · Xiaohongshu · ♥ 0 · source
Over 10 organic posts spotlighting the coffee-ground-to-produce range show consumers genuinely value the sustainability story alongside value-for-money, a rare combination earning unprompted praise.
▸ Top posts hit 243/224/180/131 engagement; comments cite 'green support' and strong value
支持綠色環保
“Supporting green and environmental efforts”
7-Eleven@play_hard_eat_hard · Instagram · ♥ 0 · source
What's working
Two campaigns are driving genuinely organic love this cycle, plus a sharply-priced Circle K promo customers can't stop talking about.
7-ElevenWeGen coffee-ground upcycled produce range is a sustainability hit
10+ organic IG/Threads posts (up to 243 engagement) praising the eco-story, health angle and pricing
支持綠色環保
“Supporting green and environmental efforts”
7-Eleven@play_hard_eat_hard · Instagram · ♥ 0 · source
今次抵食喎💪🏻
“Great value this time”
7-Eleven@kenbo_190 · Instagram · ♥ 1 · source
7-ElevenCoCo Ichibanya x Tsukiji Gindaco collab is a cross-platform buzz magnet
Multiple ranked-review posts (up to 164 engagement) plus media coverage; commenters building personal top-pick lists
好吸引😍
“So tempting”
7-Eleven@kennis.t_ · Instagram · ♥ 0 · source
7-11又有新產品，等我都買嚟試吓先🙌
“7-11 has new products again, let me go buy and try them”
7-Eleven@haileysimsim · Instagram · ♥ 0 · source
Circle KCircle K's KitKat/Milo ice-cream 2-for-$29 deal is turning heads
Deal-alert post questioning if the price point is a mistake shows strong perceived value
🤯 呢個price point係咪搞錯囉 由8月10日至8月16日，於Circle K購買雀巢KitKat脆皮雪糕批或美祿雪糕2件只需$29，平均每件$14.5。 Buy 2 Nestle KitKat or Milo ice cream for HK$29 (avg HK$14.50 each) at Circle K from Aug 10-16. @circlek_hk 📅 截止日期：2026-08-16 係咪等緊嘅著數？💬 Tag 朋友！ 🛒 搶優惠，唔買後悔 👉 https://brandon.promo/en/circle-k-circlekhongkong-buy-2-nestle-kitkat-or-milo-ice-cre-260812-gH1m2l?utm_source=buffer&utm_medium=reel&utm_campaign=dotd 著數 #香港著數 #HKDeals #jetso #著數情報 #hongkongdeals #brandonpromo #hkfood #hkrestaurant #foodie香港 …
“Is this price point a mistake?! Buy 2 Nestle KitKat or Milo ice cream for $29 at Circle K”
Circle K@brandonjetso · Threads · ♥ 0 · source
Report Card: Gripes & Requests
Alongside the wins, customers flagged supply gaps and stock-availability friction for both the anchor and its rival.
7-ElevenMatcha liqueur restock gaps frustrate tourist shoppers
A must-buy list follower couldn't find the item despite repeated attempts
那个抹茶酒哪里有啊[哭惹R]每次都没买到
“Where can I find that matcha liqueur? I never manage to buy it”
7-Eleven@糯糯丸子 · Xiaohongshu · ♥ 0 · source
Circle KMissing favourite characters in Circle K's blind-box drop
Multiple shoppers ask for specific characters (Melody, Kitty, Cinnamoroll) not seen in stock
想問下有冇岀melody😭😭行咗咁多間咩角色都見到，唯獨是見唔到我推
“Wondering if there's a Melody one — every store I visit has other characters but never mine”
Circle K@bear._.yiuu_ · Threads · ♥ 10 · source
我搵吾到kitty😭
“I can't find Kitty”
Circle K@chingk_016s · Threads · ♥ 1 · source
Circle KStock scarcity across branches for the hyped collectible
Shoppers report visiting several stores with zero stock left
搵咗幾間分店都無😔
“Checked several branches, none have it”
Circle K@testing_nothing · Threads · ♥ 1 · source
Circle KA1 bakery auto-scan checkout still stalled after 10 years
A customer asks why the camera-based auto-scan bakery checkout, trialed a decade ago, never expanded
ckc18開時 屈臣氏有玩過 差不多10年前，ok便利店有3，4間分店試行過 最後 點解冇發展......... 明白嗎？ 你想嘅 去多啲A1 bakery旗下 麵包自動scan 呢個功能仲有冇進展？ （利申：冇幫襯過，但見過好多post 都係話頭頂十幾個cam就係for呢啲...)
“Watsons tried this, OK trialed it in 3-4 stores about 10 years ago — why did it never develop further? Any progress on automatic bread scanning?”
Circle K@tomhomvpro · Threads · ♥ 7 · source
Circle K's collectible blind-box post is the day's most-viral (779 engagement) and looks like a clear win — but its top reply ('just buy it, already resold for $80') exposes scalping and stock frustration bubbling right under that virality. See the post →
Circle KCircle K collectible blind-box drop selling out fast, scalpers cashing in
The 779-engagement collectible post shows huge demand, but many commenters can't find their preferred character across multiple branches, and resellers are already flipping sets from $58 to $80+, which could sour goodwill if stock isn't replenished.
▸ Multiple users report visiting several branches with no stock; resale price already up roughly 38%
買啦，炒到$80 la
“Just buy it — it's already being scalped for $80”
Circle K@allenchan168 · Threads · ♥ 278 · source
Circle KDeal-hunting community actively stacking Alipay/Manulife coupons at OK
A savvy segment of OK shoppers is sharing exact steps to stack Alipay and Manulife MPF e-coupons for near-free purchases, showing strong engagement with fintech-linked promos — a template 7-Eleven could contest or replicate.
▸ A Threads how-to guide for $2-off/$20 coupons drew active engagement and follow-up replies
16 Aug 2026: 實測成功，無成本用了Alipay App的折扣券，滿$3減$2。 前提是在Alipay搜索「夏日購物開心賞」，進入專頁後便可一鍵領取。 看上去應該是人人有份，券本身是划算的，值得領取。 茶師奶在OK便利店買了$7的東西，扣減$2，淨付$5。🧪
“Successfully used a no-cost Alipay discount coupon at OK — spend $3, get $2 off”
Circle K@chac9chac9 · Threads · ♥ 14 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
支持綠色環保
“Supporting green and environmental efforts”
7-Eleven@play_hard_eat_hard · Instagram · ♥ 0 positive · source
🤯 呢個price point係咪搞錯囉 由8月10日至8月16日，於Circle K購買雀巢KitKat脆皮雪糕批或美祿雪糕2件只需$29，平均每件$14.5。 Buy 2 Nestle KitKat or Milo ice cream for HK$29 (avg HK$14.50 each) at Circle K from Aug 10-16. @circlek_hk 📅 截止日期：2026-08-16 係咪等緊嘅著數？💬 Tag 朋友！ 🛒 搶優惠，唔買後悔 👉 https://brandon.promo/en/circle-k-circlekhongkong-buy-2-nestle-kitkat-or-milo-ice-cre-260812-gH1m2l?utm_source=buffer&utm_medium=reel&utm_campaign=dotd 著數 #香港著數 #HKDeals #jetso #著數情報 #hongkongdeals #brandonpromo #hkfood #hkrestaurant #foodie香港 …
“Is this price point a mistake?! Buy 2 Nestle KitKat or Milo ice cream for $29 at Circle K”
Circle K@brandonjetso · Threads · ♥ 0 positive · source
搵咗幾間分店都無😔
“Checked several branches, none have it”
Circle K@testing_nothing · Threads · ♥ 1 negative · source
那个抹茶酒哪里有啊[哭惹R]每次都没买到
“Where can I find that matcha liqueur? I never manage to buy it”
7-Eleven@糯糯丸子 · Xiaohongshu · ♥ 0 negative · source
買啦，炒到$80 la
“Just buy it — it's already being scalped for $80”
Circle K@allenchan168 · Threads · ♥ 278 negative · source
好吸引😍
“So tempting”
7-Eleven@kennis.t_ · Instagram · ♥ 0 positive · source