Executive summary
- 7-ElevenWeGen-farming eco-collab (coffee-grounds-to-crop 7-SELECT range) is today's single biggest organic driver, topping 2,011 engagements on IG across two separate posts.
- In the commentsComments skew overwhelmingly positive with fans singling out the rice balls, soup and Okinawa bitter-melon items as must-tries.
- 7-ElevenCoCo Ichibanya x Ginza Octopus 7-SELECT tie-in and the new Macau concept store are both generating strong unpaid buzz, reinforcing an innovation/expansion narrative.
- In the commentsShoppers are already ranking favourite SKUs (curry-cheese chicken bun, octopus-cheese bun); one Macau commenter questioned why a 'concept store' was needed there at all.
- ⚠ Review7-ElevenRecurring value complaints resurface: protein drinks and general basket pricing are flagged as expensive relative to gyms/home options.
- In the commentsOne thread debates whether it's even worth buying post-gym protein at 7-Eleven given price and sugar content — several reply 'just wait and drink at home'.
- ⚠ Review7-ElevenTwo separate reports surfaced of scammers impersonating 7-Eleven delivery/shipping links to phish users via DM.
- In the commentsA commenter warns fellow users the scam account's posts and profile get wiped fast, with the fake 7-Eleven link going dead once flagged.
- Circle KCircle K's Ne Zha-themed sticker/figure tie-in is going viral on Threads (91 likes) off pure fan enthusiasm for the movie tie-in.
- In the commentsNot everyone can find the stickers in-store, with one user asking 'which branch — I can't see them at all'.
- Circle KCircle K's sourdough bread coupon promo and Manulife MPF $20 e-coupon giveaway are both driving strong engagement, but stock/redemption friction is emerging.
- In the commentsA customer reports several branches out of stock for days right before their $18 coupon expires, questioning if Circle K even wants redemptions honoured.
Earned vs owned reach
Of the 5.4k total reach today, 5% is the chains posting on their own channels and only 95% is independent voices. Independent voices carry a healthy share of the reach today.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 5.1k | 48 | 1% |
| Circle K | 99 | 198 | 67% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“Is Hong Kong's 7-ELEVEN Better Than USA 7-ELEVEN? Download the Saily app or go to https://saily.com/poudii to get an exclusive 15% discount on Saily data plans! Use code POUDII at checkout. Today we went around Hong Kong trying food from different 7/11 lactations to see how it compares to the ones i …”
High-engagement YouTube food tour comparing multiple HK 7-Eleven locations to US stores, strong reach among overseas audiences.
View post →“7-Eleven partners with Maxim's WeGen farming to turn coffee grounds into enzymes for local farming, launching 5 new 7-SELECT products (rice balls, soup, congee, bread) - author and family enjoyed them, praises the eco concept.”
平時放學要幫小朋友準備晚餐，或者我自己想快速解決一餐，7仔絕對係我嘅便利好幫手！😋 最近去 7仔買嘢食，發現佢哋又有好特別嘅新驚喜，今次仲非常有意義添！💪🏻 7-Eleven 最近夥拍美心集團 WeGen farming 升級「味.道出意義」計劃，️將 7CAFÉ 嘅咖啡渣轉化成酵素♻用循環再生農業 …
Sustainability-driven local-farm collab (coffee-grounds enzyme upcycling) with Maxim's resonates positively, tying CSR to new product launch.
View post →“Fitness-focused author tries 7-Eleven's new WeGen farming series (pumpkin, corn, bitter melon dishes) grown using coffee-ground enzyme farming - highlights favorite rice ball and soup items as tasty and meaningful.”
最近成日做gym🏋♀️，個人都食得健康左💪！留意到😍7-Eleven 夥拍美心集團 WeGen farming 升級「味.道出意義」計劃！ 以咖啡☕️渣酵素培育優質本地農作物包括：阿成南瓜🎃、華珍粟米🌽及沖繩種苦瓜🥒， 打造 5 款全新 7‐SELECT 產品：飯盒、湯品、粥品、飯糰同烘焙新品，健 …
Health-conscious influencer praises the new eco-farmed 7-SELECT range, reinforcing positive sustainability narrative.
View post →“See the 4 big opening promos at the new Macau 7-Eleven concept store.”
即睇開幕限時4大驚喜優惠！ 詳情︰https://ulapp.hk/sx6fv #澳門 #7仔 #7-Eleven概念店 #arthk
Media outlet promotes opening-day discounts for new Macau concept store, extending HK concept-store format.
View post →“After work snack run turns into review of new 7-SELECT collab with CoCo Ichibanya and Ginza Octopus - curry cheese bun, siu mai, toast, wraps and sandwich all praised as flavorful and well-matched.”
- 成日收工都好夜 最中意方便又快捷左叮叮食品🥡所以周不時都會去7仔買d即食叮叮🤣 今次發現7仔同日本人氣咖喱專門店 CoCo 壱番屋 同時再度夥拍知名章魚燒品牌築地銀だこ🐙大量新品 即刻買番屋企trytry佢〰️ 我入手左6款新口味🍽️ [7-SELECT x CoCo 壱番屋］ 咖喱忌廉芝士雞肉 …
Another detailed positive review of the CoCo Ichibanya/Ginza Octopus collab range reinforces strong organic word-of-mouth.
View post →“Blogger tries new 7-SELECT x CoCo Ichibanya x Ginza Octopus limited items (curry cheese bread, curry cheese wraps, siu mai, skewers, toast, seafood sandwich) - praises flavor combos, recommends trying them.”
👩🏻📝 平時去便利店買宵夜最鍾意試新嘢，聽講今期又有新嘢，所以即刻去左7仔買咗 7-Eleven 自家品牌 7-SELECT 聯乘 CoCo 壹番屋同築地銀だこ 嘅期間限定新品！ 因為每樣望落去好吸引，所以我今次都掃咗好多款👇🏻 個個都大推呢款🐙章魚燒風味忌廉芝士包 $19✨ 外表係巨大化嘅章魚燒。 …
Influencer taste-test of curry/octopus-ball fusion snacks generates strong positive buzz for new 7-SELECT collab range.
View post →“Circle K member promo: various discounts on ice cream, beer, milk drinks, snacks, sandwiches and toast via OK Stamp It app, valid until Aug 26, 2026.”
【會員至抵價👑】會員尊享優惠 今期會員優惠超多選擇！😍 無論係消暑雪糕🍦、助興啤酒🍺、代餐奶昔／牛奶🥛定係零食滋味😋都可以應付你所需！即刻一齊睇下今期精選會員優惠 ✨ 今期優惠清單： 維記甜筒 (各款) 👉🏻 $24/3件 森永 MOW 雪糕 (焦糖拿鐵/士多啤梨煉奶) 👉🏻 $40/3件 每日鮮語 …
Official Circle K owned post pushing member-exclusive discounts across ice cream, beer, milk drinks and sandwiches via OK Stamp It app.
View post →“Went to defeat the little penguin at Mermaid Island, carrying the sword on its back, recreating the movie look. Circle K has a cute stamp design, bought the little penguin, so cute.”
人魚島討伐小八 背脊孭住師傅嘅石中劍🗡 還原電影造型🤭 Circle K 有小可愛印仔 買咗小八好可愛🥰
User excited about Circle K's cute penguin-themed collectible stamp item, showing engagement with loyalty/stamp promo.
View post →“Member Best-Price Deals: this period features ice cream, beer, meal-replacement shakes/milk and snacks at discounted member prices, valid until Aug 26, redeemable via OK StampIT app.”
【會員至抵價👑】會員尊享優惠 今期會員優惠超多選擇！😍 無論係消暑雪糕🍦、助興啤酒🍺、代餐奶昔／牛奶🥛定係零食滋味😋都可以應付你所需！即刻一齊睇下今期精選會員優惠 ✨ 今期優惠清單： 維記甜筒 (各款) 👉🏻 $24/3件 森永 MOW 雪糕 (焦糖拿鐵/士多啤梨煉奶) 👉🏻 $40/3件 每日鮮語 …
Official Circle K weekly member-pricing promo covering ice cream, beer, meal-replacement shakes and ready meals, showing broad category push to drive loyalty app usage.
View post →“Circle K Sourdough Bread Series! OKStampIT members get $18/item. New sourdough toast line using 12-hour low-temperature fermentation—multigrain and whole wheat cashew cranberry sourdough toast. Offer from Aug 13 to Aug 26, plus buy-6-get-1-free stamp deal.”
【🍞 Circle K 酸種麵包系列！】OKStampIT會員憑券$18/件！✨ . 早餐唔知食咩好🤔？咁就要試下Circle K「酸種吐司系列」，系列採用12小時低溫發酵工藝，麵包口感極致濕潤😋、麥香濃郁，每一啖都食到匠心滋味！🌾🍞 . ▸ 🌾多穀吐司：麵糰及表面沾滿豐富多穀及種子原料（發酵小麥、 …
Official Circle K promo for new sourdough bread line with member discount, part of push into fresh bakery/health-oriented offerings.
View post →“Circle K promotes its sourdough toast series (multigrain, whole wheat cashew cranberry) made with 12-hour low-temp fermentation; $18 each for OK Stamp It members plus buy-6-get-1-free, valid Aug 13-26, 2026.”
【🍞 Circle K 酸種麵包系列！】OKStampIT會員憑券$18/件！✨ . 早餐唔知食咩好🤔？咁就要試下Circle K「酸種吐司系列」，系列採用12小時低溫發酵工藝，麵包口感極致濕潤😋、麥香濃郁，每一啖都食到匠心滋味！🌾🍞 . ▸ 🌾多穀吐司：麵糰及表面沾滿豐富多穀及種子原料（發酵小麥、 …
Circle K owned post launching a new sourdough toast bakery line with member pricing and buy-6-get-1-free incentive.
View post →What customers are saying
Act on this
Multiple users report fraudulent accounts posing as 7-Eleven, directing victims to fake shipping links via DM; posts and profiles are wiped quickly to evade detection, indicating an organised, repeat operation.
▸ Two independent threads flag the same scam pattern; POSTS CONTEXT also lists this as a security/reputational watch item.
脆友dm咗佢之後，佢會叫脆友話要用7仔寄，跟住send條link畀你 正正常常寄SF可以用APPS寄可以親身同上門收件寄，做咩要SD LINK嘅? 我想留言， 但發覺樓主留言需要審批， 大家自行衡量真實程度 凡事小心呀各脆友!!!!
“After DMing you, they tell you to use 7-Eleven for shipping then send you a link — legit SF shipping lets you book via app or in person, why would you need this SD link? My comment needs approval so be careful everyone.”
7-Eleven@eggma.s_dinhi_store · Threads · ♥ 1 · source
Customers openly debate whether it's worth buying post-workout protein drinks at 7-Eleven given price and sugar levels, with several suggesting waiting to drink at home instead — undermining the convenience/impulse-purchase value proposition.
▸ Thread with 2+ likes generates multiple replies steering shoppers away from an in-store purchase; separate one-line comment '7仔都勁貴' echoes broader price frustration.
有冇人試過 😂 做完 Gym 先發現冇帶 protein 粉，落 7 仔想補返，但啲 protein drink 又貴，有啲仲幾高糖。 你通常會點？
“Anyone else had this — finish the gym, realize you forgot your protein powder, go to 7-Eleven to top up, but the protein drinks are pricey and some are quite high in sugar. What do you usually do?”
7-Eleven@micrlok · Threads · ♥ 2 · source
The coffee-grounds-to-crop eco story is the day's top-performing content, pulling enthusiastic, on-brand comments about health and sustainability across two posts.
▸ Highest engagement of the day (2,011) plus a second post with dozens of positive replies naming specific SKUs.
好吸引👏
“Very appealing 👏”
7-Eleven@stylegogo · Instagram · ♥ 0 · source
What's working
Two collab campaigns and a loyalty favourite are driving genuine organic enthusiasm for 7-Eleven today.
7-ElevenWeGen-farming eco 7-SELECT range is the day's top story
Two IG posts about the Maxim's coffee-grounds-to-crop collab drew a wall of positive replies, the single highest-engagement content of the day (2,011).
我鍾意個湯呀！
“I love the soup!”
7-Eleven@dusttobestar · Instagram · ♥ 0 · source
我鍾意呢個系列啊
“I love this range”
7-Eleven@snowlife_sy · Instagram · ♥ 0 · source
7-ElevenCoCo Ichibanya x Ginza Octopus tie-in delighting foodies
Multiple comments name specific new SKUs as must-tries, showing strong purchase intent from the collab launch.
好吸引呀😍😍
“So tempting 😍😍”
7-Eleven@yumfood_yumeat · Instagram · ♥ 0 · source
個雞串真係好好食🤤🤤🤤
“That chicken skewer is really tasty 🤤🤤🤤”
7-Eleven@sunwy_christy · Instagram · ♥ 0 · source
7-ElevenPudding line has a loyal fanbase
Unprompted, a customer declares themselves a '7-Eleven pudding diehard' after trying the oolong tea series.
完全係7仔布丁忠實粉c… 烏龍茶系列試左麻糬包同布丁 都好好好食 阿華田布丁都幾阿華田味 但我不太好阿華田 所以mama 但好鍾意烏龍茶布丁啊😭😭😭
“I'm a total 7-Eleven pudding fan… tried the oolong tea mochi bun and pudding, both so good. The Ovaltine pudding tastes right but I'm not big on Ovaltine, so my favourite is the oolong tea pudding 😭😭😭”
7-Eleven@hhcmiuu · Threads · ♥ 7 · source
Report Card: gripes & requests
Beyond the collab buzz, customers are flagging pricing, clarity and safety concerns worth tracking.
7-Eleven"7-Eleven is just too expensive"
Standalone complaint with no context needed — a blunt value perception issue surfacing alongside the protein-drink debate.
7仔都勁貴☹️
“7-Eleven is really expensive ☹️”
7-Eleven@jamieisalwayssleepy · Threads · ♥ 0 · source
7-ElevenConfusion over Macau 'concept store' launch
Some customers don't understand what's new about the Macau opening given 7-Eleven's existing presence there.
澳門本身不是有 7-11？ 😂
“Doesn't Macau already have 7-Eleven? 😂”
7-Eleven@wai_523 · Instagram · ♥ 0 · source
7-ElevenShoppers want guidance on which new SKU to try first
With so many simultaneous collab launches (WeGen, CoCo, Ginza Octopus), customers are overwhelmed by choice.
望落好吸引，唔知邊款最好食呢？
“So many new things I want to try — looks so tempting, not sure which one is best though?”
7-Eleven@hungryyyyyyyyyy_me_ · Instagram · ♥ 0 · source
7-ElevenDelivery-link scam awareness needed
Repeat impersonation scam using 7-Eleven's name to phish shipping details, with fast-vanishing fake accounts.
我都有試過，仲兩次，不過冇被騙到，佢哋本身嘅post會好快全清空，名同頭像都換咗，你提起，我剛剛入番chat box，條7仔link已變成死link
“I've experienced this twice too, wasn't scammed though — their posts get wiped fast and the name/avatar changes; when you mention it, the 7-Eleven link in chat is already dead.”
7-Eleven@f9.feline · Threads · ♥ 1 · source
A post framed around 7-Eleven convenience (grab protein after the gym) sees its top reply actively talk people OUT of the impulse purchase — 'just eat at home, an hour or two makes no difference' — directly undercutting the convenience value proposition the brand relies on. See the post →
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
好吸引👏
“Very appealing 👏”
7-Eleven@stylegogo · Instagram · ♥ 0 positive · source
完全係7仔布丁忠實粉c… 烏龍茶系列試左麻糬包同布丁 都好好好食 阿華田布丁都幾阿華田味 但我不太好阿華田 所以mama 但好鍾意烏龍茶布丁啊😭😭😭
“I'm a total 7-Eleven pudding diehard, tried the oolong tea mochi bun and pudding — both delicious.”
7-Eleven@hhcmiuu · Threads · ♥ 7 positive · source
7仔都勁貴☹️
“7-Eleven is really expensive ☹️”
7-Eleven@jamieisalwayssleepy · Threads · ♥ 0 negative · source
脆友dm咗佢之後，佢會叫脆友話要用7仔寄，跟住send條link畀你 正正常常寄SF可以用APPS寄可以親身同上門收件寄，做咩要SD LINK嘅? 我想留言， 但發覺樓主留言需要審批， 大家自行衡量真實程度 凡事小心呀各脆友!!!!
“Scammers DM you claiming you must ship via 7-Eleven and send a fake link — be careful everyone.”
7-Eleven@eggma.s_dinhi_store · Threads · ♥ 1 negative · source
人魚島討伐小八 背脊孭住師傅嘅石中劍🗡 還原電影造型🤭 Circle K 有小可愛印仔 買咗小八好可愛🥰
“Ne Zha figure with the sword on its back, recreating the movie look — Circle K has a cute stamp, bought the little one, so adorable 🥰”
Circle K@sayungyung · Threads · ♥ 91 positive · source
張卷8月19號就到期，天瑞間店連續幾日，到琴日都無貨，天盛到今日又都係無貨，咁其實係唔係唔想比人換？
“My coupon expires Aug 19, several branches have had no stock for days — are they just not willing to let people redeem it?”
Circle K@Bo Tsang · Facebook · ♥ 0 negative · source