Executive summary
- 7-Eleven7-SELECT x CoCo Ichibanya curry/takoyaki collab is today's biggest story, driving strong organic buzz with 'limited supply' urgency messaging.
- ⚠ Review7-ElevenNestle x Stranger Things ice cream cone is the day's highest-engagement owned post (1,036 engagements), but early comments already flag stock shortages.
- In the commentsA fan comments simply 'haven't seen it anywhere' under the campaign's own post — hype is outrunning shelf availability.
- 7-ElevenWeGen Farming sustainability meal series keeps building organic love, with five influencer posts and comment praise for healthy, meat-free options.
- In the commentsCustomers specifically call out the vegetarian option and soup convenience as thoughtful additions.
- Circle KCircle K's Chiikawa/Sanrio/Crayon Shin-chan pop-culture merch drop is a traffic magnet but plagued by stockouts and missing SKUs (notably the rabbit character).
- In the commentsMultiple shoppers report 'sold out downstairs' and ask 'is the rabbit out of stock everywhere?' just hours after launch.
- ⚠ Review7-ElevenRegional distribution gaps are frustrating fans: Macau stores lack the SEVENTEEN miniteen merch and other exclusive collabs available in Hong Kong.
- In the commentsMacau followers ask directly 'why doesn't Macau 7-Eleven have this?' after seeing HK posts go viral.
- 7-ElevenScattered but real price sensitivity: mainland visitors call the popular oolong pudding 'expensive', and Chiikawa merch pricing draws comparison to past cheaper runs.
- In the commentsOne tourist admits she looks at the pudding every visit but still hasn't bought it because of the price.
Earned vs owned reach
Of the 7.2k total reach today, 78% is the chains posting on their own channels and only 22% is independent voices. The organic conversation is small relative to brand broadcasting — every headline metric above is the earned 22%.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 1.5k | 3.7k | 71% |
| Circle K | 91 | 1.9k | 95% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the day's buzz is largely brand-driven, not organic.
Most viral today
“7-Eleven official post: Nestle x Stranger Things red velvet chocolate ice cream cone, 2 for $26 promo until Aug 25.”
【#7仔新嘢】雀巢 X 怪奇物語 紅絲絨朱古力甜筒登場啦🔴 今期 7 仔帶嚟 #雀巢 X #怪奇物語 紅絲絨朱古力甜筒 ❤ 雀巢甜筒聯乘人氣劇集《怪奇物語》🍦🤩將怪奇元素化身成甜蜜雪糕體驗✨香滑雲呢拿味及朱古力冰凍甜點配搭紅絲絨曲奇脆粒🍪🔴，內藏酸甜雜莓醬夾心🤤層次豐富又充滿驚喜💥 🪄由即日起至8月 …
Owned promo tying ice cream launch to popular Netflix show for fandom appeal.
View post →“7-Eleven official post: new da dino x Heng Heung Cake Shop molten egg custard popsicle launch.”
【#7仔新嘢】 da dino 恆香流心奶黃雪條登場啦😋💛🧊✨ 今期 7 仔帶嚟港式甜品新享受 #dadino x #恆香 流心奶黃雪條 💛da dino聯乘恆香推出滋味新作😍嚴選恆香經典奶黃配方，將港式奶黃甜點化身成冰凍雪條✨💛 外層奶香雪糕幼滑細膩🤤內藏濃郁流心奶黃餡，一口咬開即感受到滿滿蛋香同 …
Owned launch post for new HK-style egg custard popsicle collab.
View post →“7-Eleven official post: new Wei Long konjac snack in Thai sour-spicy flavor.”
【#7仔新嘢】衛龍魔芋爽泰式酸辣味登場啦😋🌶️🍋✨ 今期 7 仔帶嚟惹味開胃之選 #衛龍魔芋爽泰式酸辣味 ❤，加入黃金桔同百香果風味🤤🌶️ 脆爽Q彈魔芋配搭酸辣醬汁🍋，雙面切花設計令每一啖都更加入味🤤記得快啲嚟 7 仔試下啦💨 #7ElevenHK #7ElevenMACAU #7Eleven便利店 …
Owned new product launch post for spicy konjac snack.
View post →“Food blogger extensively reviews all 5 items in 7-Eleven's WeGen Farming series, praising taste and sustainability angle.”
平時好鐘意食7仔啲叮叮嘢😝 買番屋企叮一叮就食得 真係勁方便🤤 依加食叮叮嘢都可以食得健康啲！🤩 今次7-Eleven夥拍美心集團WeGen farming 升級「味.道出意義」計劃！🥳 以咖啡渣酵素培育優質本地農作物打造左5款全新7‐SELECT產品 ！ 有齊飯盒、湯品、粥品、飯糰同烘焙新品！ 系 …
Detailed positive review of all 5 WeGen Farming items reinforcing convenience + sustainability message.
View post →“7-Eleven official post: new AMOS peelable gummy candy series in mango, grape, lychee, peach flavors plus 4D building-block gummies.”
【#7仔新嘢】AMOS人氣軟糖系列登場啦😋🍬✨ 今期 7 仔帶嚟趣味零食新體驗 #AMOS軟糖系列 💛兩款軟糖唔止果香十足，仲充滿玩味✨無論大人定小朋友都會玩到停唔到手😆記得快啲嚟 7 仔試下啦🛒💨 🥭 AMOS芒果剝皮軟糖 含有真芒果果汁🤤選用阿方索芒果風味，果香濃郁又香甜💛體驗獨特剝皮食法，口感 …
Owned new candy product launch post targeting playful/novelty snacking.
View post →“7-Eleven weekly deals list (ice cream, snacks, drinks) plus yuu loyalty points redemption promo for cash vouchers.”
【#著數之選】又係時候入貨啦，睇吓呢個星期7仔有咩抵買嘅嘢啦🤩！ 【$45/6支】雀巢MEGA/能得利冰棒(各款)/香橙冰冰/檸檬冰冰/笨NANA蘋果味啫喱雪條 【$60/8件】維記甜筒/雪米糍/雪糕杯(各款) 【$14.5/件】自然派爆汁豆腐6件裝/脆骨魷魚/金錢肉脯60克/牛油味鐵板魷魚片50克 …
Owned weekly value bundle promo plus loyalty program cash voucher redemption push.
View post →“New product: Korea-imported Seoul Milk ice pops (milk/chocolate milk flavor) at Circle K, $10 each (Aug 13-26), $8 with member coupon.”
【🥛韓國直送！】首爾牛奶雪條新品登場！✨ . 韓國國民品牌「首爾牛奶」雪條驚喜登陸 Circle K🍦！嚴選韓國國產生乳同鮮奶油打造，每一啖都係超濃郁嘅奶香，輕鬆享受高級雪糕嘅滋味！🍦🇰🇷 . ▸ 🥛 牛奶味雪條：含有韓國國產生乳🐄！奶香純粹濃郁、口感絲滑，還原最純正嘅韓國鮮奶滋味！ ▸ 🍫 朱古力 …
Korean import ice pop launch with member coupon discount to attract dessert/import-snack seekers.
View post →“Circle K's 'Summer Toy Festival' launches Chiikawa, Sanrio, Crayon Shin-chan and Toy Story branded stationery, keychains, blind boxes and candy toys.”
【#新品登場】夏日潮玩祭！人氣角色周邊精品登陸 Circle K ✨ . 人氣 CHIIKAWA、SANRIO、蠟筆小新同反斗奇兵系列精品 Circle K 有得賣啦 🤩! 無論係可愛實用嘅文具匙扣，定係驚喜滿滿嘅盲盒同軟糖玩具，一次過滿足各位卡通動漫迷嘅收藏慾 🧸✨。 . 齊集人氣 CHIIKAW …
Multi-IP character merch push (Chiikawa, Sanrio, Shin-chan, Toy Story) to drive collectible-seeking footfall.
View post →“Circle K's ShopEasy launches Opanchu Usagi (funny rabbit) themed bags, cushions, card holders and accessories, Aug 13-Sep 9.”
【ShopEasy網購平台】想輕鬆買到心頭好？🛍️ 即刻上ShopEasy網頁版：https://shopeasy.circlek.hk 💻 或者喺OK Stamp It App：https://bit.ly/4iYtBqS 📱 落單啦！#一件都免運費 🚚 #24小時OK分店自取 🏪 超人氣「褲褲兔 …
Viral character merch drop on ShopEasy to capitalize on trending 'Opanchu Usagi' meme popularity.
View post →“New product: Morinaga 'Chocolate & Chocolate Crepe' ice cream, $60 for 4 (avg $15) until Aug 26, plus OK stamp bonus at Circle K.”
【🍫朱古力雙重奏！】森永製菓「朱古力&朱古力可麗餅」新登場！🍨✨ . 又有一款日本話題雪糕登陸 Circle K 啦！森永製菓全新 「朱古力&朱古力可麗餅」😋，以Q彈軟韌嘅可麗餅皮包覆香濃朱古力雪糕🍦，入口層次超豐富，滿滿日式甜品感！😍 . 由即日起至 2026 年 8 月 26 日，凡購買環球雪糕 …
New Japanese dessert-style ice cream with bundle pricing and loyalty stamp incentive.
View post →“Circle K's ShopEasy launches cute Tamagotchi (Mametchi/Kuchipatchi) AirPods Pro 3 protective cases, available Aug 13-Sep 9.”
【ShopEasy網購平台】想輕鬆買到心頭好？🛍️ 即刻上ShopEasy網頁版：https://shopeasy.circlek.hk 💻 或者喺OK Stamp It App：https://bit.ly/4iYtBqS 📱 落單啦！#一件都免運費 🚚 #24小時OK分店自取 🏪 . 超可愛嘅 …
Character-licensed tech accessory merch to extend ShopEasy's lifestyle/collectible appeal.
View post →What customers are saying
Act on this
The Nestle x Stranger Things ice cream cone post drove the day's highest owned-content engagement, but the very first comment on it says the customer has never actually seen the product in-store, suggesting patchy distribution is undercutting a strong campaign.
▸ Comment on the campaign post: 'haven't seen it before' (1 like, first reply).
未見到過😂
“Haven't seen it before 😂”
7-Eleven@hitay_mpw · Instagram · ♥ 1 · source
Both the SEVENTEEN miniteen tie-in and Chiikawa bonbon drops are generating FOMO from Macau followers who say the products simply aren't available there, risking brand goodwill in that market.
▸ Repeated Macau-specific comments across two separate viral collab posts.
點解澳門7仔無架😭😭😭😭
“Why doesn't Macau 7-Eleven have this? 😭😭😭😭”
7-Eleven@roris.louise · Threads · ♥ 0 · source
One commenter warns against eating the new Weilong Thai-style konjac snack regularly, citing loose stools, alongside otherwise strong taste praise for the same product.
▸ Single cautionary comment amid mostly positive taste feedback on the same post.
唔建議長期食 會排稀便便
“Don't recommend eating it long-term, it will cause loose stools”
7-Eleven@zombie0922 · Instagram · ♥ 0 · source
What's working
Sustainability storytelling, flavour hits and brand loyalty over pricier alternatives are all landing well with customers.
7-ElevenWeGen Farming meal series praised as thoughtful and health-forward
Five influencer posts plus direct customer comments praising variety and the vegetarian option.
出埋素食餐咁有誠意
“Even has a vegetarian meal — so thoughtful”
7-Eleven@ttotiffany · Instagram · ♥ 0 · source
我覺得飲湯好方便
“I think the soup option is very convenient”
7-Eleven@yokomamayoko · Instagram · ♥ 0 · source
7-ElevenWeilong Thai-style konjac snack is a genuine taste hit
Strong flavour praise despite one digestive caution, plus organic cross-posting to a snack fan account.
呢隻好味，食到停吾到口
“This one tastes great, can't stop eating it”
7-Eleven@kerokerokeropei_cheng · Instagram · ♥ 2 · source
7-ElevenShoppers choose 7-Eleven over pricier venue concessions
At a sports venue, customers say they skip the overpriced, warm in-venue snack bar and buy drinks/snacks from 7-Eleven instead.
坦白講，第一下以為自己飛左睇作客 😳😳 好L肉酸 😒 記憶中，我好幫襯過 0 次 交比大家 路過啦 ～～ 無咩事，我都係出面買7仔 😌😌
“Frankly at first I thought I'd wandered into an away match — pretty ugly. I've barely ever bought from here; no big deal, I just buy from 7-Eleven outside”
7-Eleven@y.eeeeeeeee · Threads · ♥ 31 · source
小食部野飲唔涷嘅 買左次之後 次次去7仔買紙包飲品入場
“Drinks at the snack bar aren't even cold. After buying once, I now always buy carton drinks from 7-Eleven before going in”
7-Eleven@acwadachi1860 · Threads · ♥ 2 · source
Report Card: Gripes & Requests
Beyond the wins, customers are flagging stock shortages, regional gaps, and mild price/quality concerns worth tracking.
7-ElevenChiikawa bonbon hunters keep coming up empty
Even fans who love the merch report checking multiple branches without success.
我搵咗兩間都搵唔到chiikawa😭😭😭 唔知係咪冇出
“I checked two stores and couldn't find Chiikawa 😭😭😭 not sure if it's even been released”
7-Eleven@ba.daphne.ak · Threads · ♥ 0 · source
7-ElevenMacau shoppers feel excluded from HK-exclusive drops
Recurring comments asking why Macau branches lack items available in Hong Kong.
點解澳門7仔無架😭😭😭😭
“Why doesn't Macau 7-Eleven have this? 😭😭😭😭”
7-Eleven@roris.louise · Threads · ♥ 0 · source
7-ElevenMild food-safety concern on new konjac snack
One cautionary comment about digestive effects amid otherwise positive reviews.
唔建議長期食 會排稀便便
“Don't recommend eating it long-term, it will cause loose stools”
7-Eleven@zombie0922 · Instagram · ♥ 0 · source
7-ElevenMainland visitors flag pudding as pricey
Repeat browsers admit price is what stops them from buying the popular oolong tea pudding.
雖然但是好貴[笑哭R][笑哭R] 我每次進去都看一眼沒買[笑哭R]
“But it's pretty expensive lol — every time I go in I just look, never buy it”
7-Eleven@momo · Xiaohongshu · ♥ 0 · source
Circle KCircle K's character merch drop is selling out within hours
Circle K's CHIIKAWA/Sanrio/Crayon Shin-chan summer collectibles post is drawing heavy engagement but also frequent stockout complaints and missing popular SKUs (the rabbit character), plus Macau availability questions — a fulfillment gap that dampens an otherwise strong campaign.
▸ Multiple comments: 'sold out downstairs', 'is the rabbit out of stock everywhere?', 'too little stock of the rabbit stamp & LED keychain'.
全線缺兔？？？
“Out of rabbit character stock everywhere???”
Circle K@黃志龍 · Facebook · ♥ 0 · source
In their words
A cross-section of real comments today: praise, criticism and competitive reasoning.
未見到過😂
“Haven't seen it before 😂”
7-Eleven@hitay_mpw · Instagram · ♥ 1 neutral · source
呢隻好味，食到停吾到口
“This one tastes great, can't stop eating it”
7-Eleven@kerokerokeropei_cheng · Instagram · ♥ 2 positive · source
出埋素食餐咁有誠意
“Even has a vegetarian meal — so thoughtful”
7-Eleven@ttotiffany · Instagram · ♥ 0 positive · source
全線缺兔？？？
“Out of rabbit character stock everywhere???”
Circle K@黃志龍 · Facebook · ♥ 0 negative · source
坦白講，第一下以為自己飛左睇作客 😳😳 好L肉酸 😒 記憶中，我好幫襯過 0 次 交比大家 路過啦 ～～ 無咩事，我都係出面買7仔 😌😌
“Frankly at first I thought I'd wandered into an away match — pretty ugly. I've barely ever bought from here; no big deal, I just buy from 7-Eleven outside”
7-Eleven@y.eeeeeeeee · Threads · ♥ 31 negative · source
雖然但是好貴[笑哭R][笑哭R] 我每次進去都看一眼沒買[笑哭R]
“But it's pretty expensive lol — every time I go in I just look, never buy it”
7-Eleven@momo · Xiaohongshu · ♥ 0 negative · source