Earned vs owned reach
Of the 18k total reach this week, 57% is the chains posting on their own channels and only 43% is independent voices. Independent voices carry a healthy share of the reach this week.
| Chain | Earned | Owned | Owned % |
|---|---|---|---|
| 7-Eleven | 6.8k | 9.3k | 58% |
| Circle K | 661 | 868 | 57% |
Earned = organic / independent voices — this drives Share of Voice, sentiment and everything above. Owned = the brands' own official accounts, i.e. what they broadcast. A high owned share means the week's buzz is largely brand-driven, not organic.
Most viral this week
“TKO concept-store flash deal! Bring an 8x8-inch container and refill a Slurpee for a nostalgic $7 (until 4/8).”
🚨將軍澳概念店快閃優惠！思樂冰粉絲集合🚨#自備容器任你斟 想重溫細個放學衝去買思樂冰嘅快樂？🥹💙 7-Eleven再為大家將經典回憶帶返嚟！💛❤️ 由即日起至4/8，嚟到將軍澳精品概念店，自備 8吋 x 8吋容器，就可以用懷舊價 $7任斟一次思樂冰 😍* 立即帶住你嘅容器出動啦！😎🍧盡情享受思樂冰帶 …
Highest-reach owned post of the week: the TKO concept-store $7 bring-your-own-container Slurpee refill, sold on childhood nostalgia.
View post →“7-Eleven x Tao Ti 'oolong tea pudding' has a deep, smooth tea flavour; netizens rave it's 'even stronger than bottled oolong', with just-right sweetness.”
【#圍爐選物】7-Eleven X 道地「烏龍茶布丁」茶味香濃滑嫩！ 7-Eleven自家品牌經典茶飲「道地」聯手，其中一款「烏龍茶布丁」一推出馬上成為焦點！$18的新品香港製造並嚴選北海道牛奶製作，質地極致滑嫩細膩。網民紛紛大讚茶味極度香濃，一口食落甚至「濃過支裝烏龍茶」，入口帶點甘澀隨後慢慢回甘 …
Food media's 7-SELECT x 道地 oolong-pudding review was the week's top earned post; praised as 'richer than bottled oolong', playing to HK's 'not too sweet' preference.
View post →“New: two 7-SELECT mint-chocolate donuts ($12-$13) for mint-choc fans.”
【#新品登場】📣薄荷朱古力Fans召集💚🍫！7-SELECT冬甩系列🍩新口味登場🆕 😍薄朱Fans要注意啦！7仔全新2款薄荷朱古力味冬甩💚登埸✨仲唔快啲去7仔搶先試🤩 🍩💚 7-SELECT 薄荷朱古力味忌廉冬甩 $13/件 鬆軟冬甩包住香濃薄荷朱古力忌廉😍，口感軟密綿綿🤤～清新薄荷配上香甜朱古力🍫 …
Owned launch that seeded the mint-choc donut buzz picked up organically on XHS.
View post →“7CAFE Monday buy-one-get-one: limited-edition jasmine milk green tea, a gentle pick-me-up.”
【7CAFÉ逢星期一買一送一】期間限定茉莉奶綠 清新溫和之選🍵🌟 又到Boring Monday🥱🥱呢排落雨天太多，個人都特別容易攰🥺😶🌫️ 7CAFÉ期間限定嘅茉莉奶綠^可以做你嘅溫和提神之選🫶🏻🥰清新茉莉花經多次「窨製」工藝薰香，令花香味更突出☺️同時用綠茶為基底，茶葉充分吸收茉莉花香，再與絲 …
7CAFE Monday buy-one-get-one on a limited jasmine milk-green-tea — a steady coffee-traffic driver.
View post →“I hope the guy who filmed me at 7-Eleven will let it go — I only wanted to reheat my leftover lunch, used the microwave for 3 minutes with no queue behind me; please don't put me online for public shaming.”
希望頭先喺7-11影我嗰位人兄可以高抬貴手， 我只係想叮熱返中午食剩嗰半盒兩餸飯， 我只係用左3分鐘已經離開， 而且無人排隊要用， 希望唔好擺我上網公審🙇🏻♂️🙏🏻 我知唔啱規矩， 但真係無辦法， 大人有大量放過我可以嗎？ 感謝你🙇🏻♂️🙏🏻
Viral etiquette flashpoint: a customer pleads not to be publicly shamed for microwaving leftover two-dish rice at 7-Eleven — a frontline goodwill risk.
View post →“Oolong-dessert lover tried all four limited 7-SELECT x Tao Ti oolong items; the pudding is silky and melts in the mouth.”
烏龍茶甜品控出動☺️本身超鍾意飲茶， 特別迷烏龍茶獨特清香！終於等到7-Eleven 自家品牌 7-SELECT 聯乘「道地」 把極品烏龍茶風味融入甜品同烘焙產品之中 一共4 款期間限定新品🌟即刻去7-Eleven買來試試 ▫️ 7-SELECT X 道地烏龍茶布丁 烏龍茶香滲入滑嫩布丁🍮奶味醇厚順 …
Tea-focused creator bought all four 7-SELECT x 道地 oolong SKUs (pudding, basque cheesecake, cream-mochi bun, cookie) and rated them highly.
View post →“Well said — Hong Kong's soda factory is also in Tsuen Wan! BTW we just got listed at Circle K, $24 for 2 cans.”
講得啱師兄 香港汽水廠也在荃灣！！ Btw 最近我哋上架咗Circle K！ $24/2罐 係時候衝一波□
Local-supplier win for Circle K: HK craft-soda brand 人人 (being.soda) launched on Circle K shelves at $24/2.
View post →“New: 'finger stress' toys - let cute Sanrio and Miffy help you relieve stress; Miffy keycap keyring blind box $30.”
【#新品登場】手指解壓小物登場！✨ 讓可愛 Sanrio 同 Miffy 幫你輕鬆 Save Stress～ . Circle K 今期為大家帶嚟超治癒嘅「手指解壓小物」系列 🤩！不論係工作定係讀書放空，按一按、啪一啪，即刻將壓力全消～ . 可愛解壓小物： ✨ MIFFY 鍵帽解壓鑰匙圈盲盒- $3 …
Circle K collectible/ASMR play: Sanrio + Miffy 'finger stress' keycap toys chasing the novelty crowd.
View post →“New: 3COINS microwave 'gadget' sandwich maker - the office worker's and lazy person's morning saviour.”
【#新品登場】3COINS 微波爐神器「早餐篇」✨ . 日本超人氣生活雜貨品牌 3COINS 嘅呢款「微波爐神器」三文治機絕對係上班族同懶人嘅晨早救星，等你在忙碌早晨都可以隨時隨地用微波爐輕鬆搞定豐富早餐。呈現美味又快捷嘅幸福體驗☀。 . 今次就教大家輕鬆叮出「香腸吐司捲」： 嚴選三文治麵包、生菜、 …
Circle K's signature push this week: the 3COINS microwave sandwich-maker (member price, 'save $75') — a housewares/at-home angle.
View post →“Student Octopus exclusive: tap a student Octopus for instant discounts on selected snacks and drinks, until 31 Dec.”
🎓 【學生八達通獨家優惠】憑學生八達通一「嘟」即享指定產品立減優惠！ 同學仔！Circle K 隨時隨地為你打打氣！精選多款人氣小食、解渴飲品同甜品，幫大家無論係暑期定返學時都可以補給能量⚡️！ 即日起至12月31日，只要憑學生八達通購買以下指定產品，一「嘟」即享獨家折扣優惠！快啲嚟 Circle …
Circle K loyalty play: instant discounts on tapping a student Octopus (to 31 Dec) — locking in the student segment.
View post →“This puzzle is as baffling as having four Circle Ks so close together in Lai Chi Kok.”
依個疑問同荔枝角勁近有4間 Circle 一樣咁迷
Light rival note: bemusement at four Circle Ks clustered close together (Circle K HQ is in Lai Chi Kok).
View post →What customers are saying
- 7-ElevenThe 7-SELECT x 道地 oolong desserts win the comments too, with 'Hong Kong-made' a real point of pride — but a health caveat runs underneath ('11g of sugar, could be less', 'a whole pile of additives'), so a lower-sugar or cleaner-label follow-up would convert the doubters.
- 7-ElevenClick-and-collect ('到店自取') is the week's angriest thread: a 15-minute pickup window, no refund, and an unreachable hotline — with a sharp customer diagnosis that no terms are shown before payment and the backend can't set item-level rules, so a policy meant to stop abuse punishes everyone.
- 7-ElevenAvailability keeps turning promotions into letdowns: shoppers say the advertised Japanese frozen desserts and the oolong items were out of stock across several stores ('I asked staff, they said they ordered but nothing comes back').
- 7-Eleven vs Circle KOctopus top-up is a frontline flashpoint: a cashier's 'why can't people top up themselves' vent was out-liked by a reply telling them it's the job, and the thread became a call for self-checkout and receipts.
- Circle KCircle K quietly won a listing customers are chasing — local craft soda 人人 — with commenters asking 'when will it reach 7仔?'; Hong Kong-made drinks have pull worth capturing for our own shelves.
Act on this
7-Eleven's '到店自取' gives a 15-minute pickup window, discards the order with no refund if missed, and the hotline went unanswered. Customers even diagnosed the root cause: no terms are shown before payment, and the backend can't set item-level rules, so a blanket policy meant to curb abuse of perishables hits non-perishable orders too.
▸ A 31-comment thread; the complaint drew 66 likes, with even sympathetic replies calling the 15/30-minute window 'harsh'.
點解711到店自取咁on9 本身朝早買諗住收工返屋企嗰陣攞 訂單確認準備俾錢嗰版寫住到店自取時間係15分鐘（儘快），仲以為15分鐘內會備好貨，最少都有一日時間拎啦 俾完錢先發現原來係15分鐘內要攞貨 半個鐘唔攞就會棄置仲要唔退錢 其實咁樣好唔makesense喎 咩霸王條款黎 客服電話打左一個鐘冇人聽 網購多年未試過呢啲設定 一唔小心就中咗伏
“Why is 7-Eleven click-and-collect so absurd — only after paying did I find you must collect within 15 minutes, and after half an hour it's discarded with no refund; the hotline rang for an hour with no answer. What kind of unfair term is this?”
7-Eleven@canasua_ · Threads · ♥ 66 · source
Featured items keep being unavailable: commenters report the promoted Japanese frozen desserts sold out with no restock, and mainland visitors ran to three 7-Elevens without finding the oolong bread. A deal customers can't buy reads as bait.
▸ Multiple 'can't find it / no stock' replies on the frozen-dessert deal post and the oolong posts.
🔥日本焦糖布丁雪糕上次做$100/3盒，周圍都無得買。我問過售貨員，佢哋都話有落單，但無返貨！🔥🔥🔥
“The Japanese caramel-pudding ice cream was $100/3 last time — nowhere to be found. I asked staff; they said they'd ordered but no stock ever came back!”
7-Eleven@ivy.leung.1654 · Instagram · ♥ 0 · source
A cashier's vent about customers 'who can't top up themselves' was out-liked by a reply telling them it's the job, and the thread filled with calls for self-checkout plus reminders that customers want receipts because staff have exploited top-up loopholes before. The friction is really demand for self-service.
▸ The venting post drew 216 likes; the top reply defending customers drew 311.
你有岀糧架嘛？你工作嚟架嘛？好多人本身有現金多咗，就順便入落八達通，你答下我有幾多個人會用fps喺便利店增值八達通？ 你咁唔鍾意等我以後都多啲去便利店增值先
“You do get paid, right? It's your job. Lots of people just have spare cash and top up while they're there — how many use FPS to top up Octopus at a convenience store? Since you dislike it so much, from now on I'll top up at convenience stores even more.”
7-Eleven vs Circle K@hellohaaaak · Threads · ♥ 311 · source
A viral plea from a customer afraid of being publicly shamed for reheating leftovers drew a 7-Eleven worker's reply that at their store you can 'reheat whatever you like as long as you don't dirty the microwave' — proof the policy is inconsistent store to store. One clear, friendly rule removes the flashpoint.
▸ The plea drew 911 likes; the staff 'it's fine if you keep it clean' reply drew 283.
其他舖唔知，我做果間舖只要唔整污糟個微波爐就任你叮
“Can't speak for other stores, but at the one I work at, as long as you don't dirty the microwave, reheat whatever you like.”
7-Eleven@wanyanbuhua6 · Threads · ♥ 283 · source
What's working for 7-Eleven
Where the comments are warm — worth amplifying.
7-ElevenThe 7-SELECT x 道地 oolong desserts are a genuine hit
Unprompted excitement across Instagram and Threads, with 'made in HK' a point of pride.
少有係香港製造😍一定要吃
“Rare to be Hong Kong-made 😍 a must-eat.”
7-Eleven@hiuyan_love_dennisng · Instagram · ♥ 0 · source
7-ElevenThe concept-store Slurpee refill hits the nostalgia nerve — but fans want it nearer
The bring-your-own Slurpee refill drew delight and a clear 'one store isn't enough' demand.
全香港就只有一間舖… 你當香港其他區情何以堪…
“Only one store in all of Hong Kong… what about every other district?”
7-Eleven@grace.nikita · Instagram · ♥ 43 · source
7-ElevenFrontline warmth is a real 7-Eleven asset
Small human moments — a hot-counter auntie slipping in extra chili, a barista who knows the regular's order.
有次去7仔熱食檔買燒賣同其他嘢，個遮姐問我食唔食得辣，我話可以然後佢就塞咗幾包落我個外賣袋，仲話「俾啲好嘢你」😂本來以為佢係淋辣椒油落燒賣，不過真係好食🤤
“The counter auntie asked if I eat spicy, then tucked a few extra chili packets into my bag saying 'here's something good for you' — I thought she'd drowned the siu mai in chili oil, but it was really good.”
7-Eleven@lxxcs4 · Threads · ♥ 2 · source
7-ElevenMainland visitors treat 7-Eleven as a must-visit food stop
Xiaohongshu chatter chases limited SKUs across stores and repeat-buys everyday snacks.
我早上7點到7點半去咗3間都買唔到乌萨奇_(:_」∠)_而家仲要翻工，我應該買唔到乌萨奇啦[抽泣R][抽泣R][抽泣R]
“From 7 to 7:30am I went to three stores and still couldn't get the Usagi card… and now I have to work; I'll probably never get it.”
7-Eleven@双玄 · Xiaohongshu · ♥ 0 mainland · source
Report card — what to tighten
The fixable irritants customers raised this week.
7-ElevenClick-and-collect terms feel like a trap
Even sympathisers call the 15/30-minute window harsh for a shelf-stable item.
佢都寫埋15分鐘出貨，請於30分鐘內到店😂 正如外賣自取，你都唔會隔一日去拎餐🤣 不過你又慘嘅，俾咁短時間拎，希望你成功退到/拎到啦
“It does say 15-min prep, collect within 30 minutes 😂 — like takeaway self-pickup, you wouldn't collect a day later. Still, tough on you: such a short window, hope you get a refund or your order.”
7-Eleven@315_tonu · Threads · ♥ 29 · source
7-ElevenAdvertised deals, empty shelves
Promoted frozen desserts and oolong items out of stock across multiple stores.
呃人🔥🔥成日湊唔D款買🔥🔥
“Feels like a con — you can never round up the promoted flavours to buy.”
7-Eleven@nicole.wu.142 · Instagram · ♥ 0 · source
7-ElevenSame product, a different price by district
A sandwich at $17 in Central/Admiralty but $23 in Wong Chuk Hang; rice balls a dollar dearer at MTR stores.
真係dklm地鐵站間7仔係冇平嗰款三文治香港站金鐘站都係賣17蚊，頂佢個肺黃竹坑賣$23 大佬呀住嗰邊d居民有錢啫，喺嗰邊返工唔係個個有錢㗎
“The MTR-station 7-Elevens don't carry the cheap sandwich — HK and Admiralty stations sell it at $17, but damn it, Wong Chuk Hang charges $23.”
7-Eleven@the_stone_hk · Threads · ♥ 3 · source
7-ElevenHealth-conscious buyers want less sugar / cleaner labels
Amid the oolong love, repeated notes on additives and sugar.
11g 糖喎⋯⋯其實可以再少啲
“11g of sugar… honestly it could be a bit less.”
7-Eleven@timmy.chan.90 · Instagram · ♥ 0 · source
A cashier's 'why can't people top up Octopus themselves' vent looked like a relatable gripe (216 likes), but the top reply telling them 'it's your job' out-liked it (311) and the thread turned into a call for self-checkout — reach alone would have read this as sympathy for staff. See the post →
Circle K watch
What the rival is doing — and where customers are nudging us.
Circle KCircle K won a local-craft-soda listing customers are chasing
人人 (being.soda) launched on Circle K shelves; commenters are asking when it reaches 7-Eleven.
幾時入埋7仔 嗰黃色樽好靚 支持下
“When will it come to 7-Eleven too? That yellow bottle is lovely — I'd support it.”
Circle K@pl_9954 · Threads · ♥ 1 · source
Circle KCircle K's aggressive co-location
Four Circle Ks clustered together; commenters say CK plants a store wherever 7-Eleven opens (its parent Li & Fung is in Lai Chi Kok).
除左自己總部 另一據說係只要7-11當區開 佢就一定插旗頂死佢
“Easy to answer: besides its own HQ, the other rule is said to be — wherever 7-Eleven opens in a district, Circle K plants a flag to squeeze it out.”
Circle K@hoelai0409 · Threads · ♥ 0 · source
Circle KCircle K's HKTVmall pickup is stumbling
A customer warns against choosing OK便利店 as an HKTVmall collection point after repeated delays; even HKTVmall's account stepped in.
建議大家係HKTVMall買野時，唔好選OK便利店做自提點；我有兩單貨隔一個禮拜買，隔一個禮拜收貨選同一間OK便利店收貨，兩單都Delay，完全唔知做乜事。
“Advice: when buying on HKTVmall, don't pick OK便利店 (Circle K) as your collection point — two of my orders a week apart, same store, were both delayed with no idea why.”
Circle K@hopipehk · Threads · ♥ 2 · source
In their words
A cross-section of real comments this week: praise, criticism and competitive reasoning.
前日同朋友推薦完， 甘快就有Po. 等我買定多D 備貨😂
“Just recommended it to a friend the other day and here's a post already — let me stock up 😂.”
7-Eleven@cheung.mak.family · Instagram · ♥ 2 positive · source
成份一堆添加劑😢
“A whole pile of additives 😢.”
7-Eleven@chan.ukiyo · Instagram · ♥ 2 negative · source
但如果你係點食檔/冷藏野，佢整好左/由雪櫃拎左出黎，你30分鐘唔拎，（假設你pre order屋仔奶，唔通放番入雪櫃繼續賣咩）貨物要銷毁，呢個都係成本，收返你錢都正常。 佢個問題係app/backend系統未做到item exception rule, 所以唯有用policy去防abuse case. 另一個問題係無叫客落單前agree to T&C
“The problem is the app/backend can't do item-level exception rules, so they fall back on a blanket policy to prevent abuse; another problem is customers aren't asked to agree to any T&C before ordering.”
7-Eleven@can_yima_come_home · Threads · ♥ 3 negative · source
仲要人手埋單好落後，應該叫你老細整自助收銀啦，你坐下等收工咪算，人工唔係高又要做咁多野
“Manual checkout is so backward — tell your boss to put in self-checkout, then you can just sit and wait for your shift to end.”
7-Eleven vs Circle K@long.long512 · Threads · ♥ 123 negative · source
琴日飲咗，唔太甜，唔錯
“Drank it yesterday — not too sweet, not bad.”
Circle K@ngbarry5 · Threads · ♥ 4 positive · source
想去hk的心到达了顶峰[哭惹R]
“My urge to visit Hong Kong has hit its peak 😭.”
7-Eleven@偏 执 的 壳 · Xiaohongshu · ♥ 0 mainlandpositive · source